Assessment of the View That Mass Media Perpetuates Stereotypes of Gender

Confidence, integrity, purpose, empowerment, determination, and courage. These are some of the many words associated with leadership. Regardless of gender, these words apply to all leaders. It is no longer a question of what women leaders are, but rather why there are not women leaders. Today’s society focuses on fulfilling leadership positions with males, not because females do not have the same skills and knowledge as men, but because people associate men with leaders. There are various daily obstacles that women face in the attempt towards leadership roles including prejudice beliefs, resistance due to stereotypes, leadership styles, family life demands and underinvestment in social capital. We have found that through depictions in the media, women are not seen as effective leaders in the same sense as men. These media findings and various research techniques provide evidence for the lack of female presence in leadership positions.

The media can have both positive and negative effects on anyone especially teenage girls. I personally think one of the problems with the media is the unrealistic images that they put out there. They put these images out there and make it seem like if you don’t look like this you wont be happy, successful, or accepted by anyone. Duke University statistic says “40% of all 9 and 10-year-old girls have already been on a diet”. This is a huge problem today and a problem that is just going to continue to get worse. Many people don’t understand or know just what effects the media has on teenage girls. I hope you can see what it does to their body image, problems they get from it and the eating disorders they could possibly

Female Stereotypes In The Media In the media the most common female stereotypes, are the housewife and the blonde bimbo. The Housewife.

The mass media has become a big part of our society and its counterparts. In a time span of 50 years this medium has influenced society to an extent where it has created wonders. This immaculate tool can control almost every action we perform, from speaking to the actions that every human being performs in society. The mass media has brought upon a new era of idea's and changes in the world we live in. As we analysis media in depth we will find many aspects of media which overlap and some of the smallest factors and aspects of media, which create the biggest impact on society.

Malcolm X, a civil rights activist, stated that “The media’s the most powerful entity on earth. They have to power to make the innocent guilty and to make the guilty innocent and that’s power. Because they control the minds of masses.” Unfortunately, some people lose their lives trying to get an “ideal body.” From the article “NYC Girls Project - Media and Girls,” this organization conducted a study in 2010 that stated that “63 percent of girls think the body image represented by the fashion industry is unrealistic and 47% think it’s unhealthy. Due to these reasons and others, the media influences individuals in a negative way because of how it reinforces racial/gender stereotypes.

Gender stereotypes are everywhere. Even before we can understand what this means, people are constantly exposed to them through advertisements, toys, clothes, and the media including television shows and movies. To evaluate the prevalence of gender stereotypes in television programs targeted towards young children, I chose to watch four different shows called Phineas and Ferb, Little Einsteins, Horrid Henry, and Sofia the First. When picking what shows to watch, I intentionally selected at least one that looked targeted towards boys, another that appeared to be targeted towards girls, and finally one that seemed gender neutral. I also made sure to watch at least two episodes of each program to determine whether the themes I observed were

Gender roles influence every characteristic and aspect of our life, from how we feel about ourselves to the degree of our contribution in social life. From a ripe young age, children become exposed to this type of gender bias right away, which can negatively affect and shape their whole outlook on life. Consequently, as these young boys and girls mature both physically and emotionally and move on into adulthood, they are, in essence, shoved into a world that impacts their attitudes and behaviors towards gender roles and stereotypes. These specific attitudes and behaviors first cultivate in the private doors of their parent’s house. Afterwards, these same biases become reinforced by the child’s peers, school experience (education), television viewing, and, of course, advertisements in the realm of print and television media. From the looks of it, it is near impossible, for children to not become subject to some degree of gender bias at an early age. As a child grows and develops, the stereotypes follow them into the next phases of their lives (i.e. adolescence) and then on into adulthood. Not only are these gender stereotypes destroying girls, they are also killing boys. The components of this essay will attempt to illustrate how advertising in print and television helps to perpetuate gender stereotypes in our world. Along with that, one must ask the question of how much harm these negative biases in gender roles truly affects the minds of men, women, and young children.

Educators need to be aware of the gender stereotypes that their students are exposed to. The articles and book chapters that were assigned, give the reader an insight to how the media shapes the views of gender and how they can influence children as young as six.

Advertisements, movies, TV shows, and other such things that consumers and viewers look at set a certain standard for society. They tell society to look a certain way and act a certain way. People don’t see a problem with messages that the media puts out, but it is a problem, especially when it affects people's self-esteems, labels people, and creates stereotypes about class and gender. Jean Kilbourne talks about one of these standards in her text “Two ways a woman can get hurt”: Advertising and Violence. Kilbourne focuses on gender norms in society, and how advertisements portray them. bell hooks a cultural critic, scholar, and prolific writer, author of Seeing and Making Culture: Representing the Poor has similar views but she focuses on class, and how society represents the different classes in media, such as in movies and tv shows. These points can be seen in many tv shows and movies. Gossip Girl, for example, is a tv drama that attracts young adults, that shows the division between classes. Gossip Girl is about a group of teenagers who live in the upper East side of Manhattan, New York. The main characters Serena, Blair, Nate, and Chuck are all very rich. Then there is Dan who is also a main character and Jenny his little sister, that are considered to be poor. It is very obvious from the beginning how different they are from their classmates from the beginning of the show. It is seen in the way they dress, do their hair, their hobbies, where they live, and how they

The way in which a person perceives the world and society surrounding them has a large impact on how they think, and act accordingly. One of the most distinct ways that determines how a person will interpret what is constantly happening around them is age. Age determines the level of understanding a person has of both simple and complex concepts, thus altering how they will react to different aspects of society. One of the most prevalent and commonly debated topics embedded in society is gender. For generations, society has had strict views on what should be considered acceptable for either gender, and age plays a large role in determining how a person understands gender roles, or how they identify with their gender. How people understand gender, and thus the society they interact with daily is largely determined by age.

Put differently, it illustrates how media saturated the world is, and thus how prolific the skinny paragon is. Thus, the overwhelming body ideals presented by the media translate to an equally overwhelming presence of these ideas in the real world. This universality of this notion can affect females’ physical health because when they start to lose weight to attain the “optimal” weight, it can cause health problems and problems with eating. The impact on the mental and emotional health is, when they cannot lose the weight, they acquire a lower sense of self esteem, more so than it already is. In terms of social health there is a fear that being overweight and obese can lead to less social interactions due to the negative societal stereotypes

The judgments we make about people, events or places are based on our own direct impressions. But for most of the knowledge, we rely on media. The media actually re-present the world to us. However, the media only shows us some aspects of the world, ignoring the rest. So basically, the media chooses what is to be shown and what is to be discarded (Andrew Pilkington and Alan Yeo (2009)). . In this essay, I will explain what stereotypes are and primarily give an example of a famous men’s magazine called ‘nuts’ and explain how these stereotypes are created by print and the digital media and what are their impacts on people.

The media plays an extremely important and arguably the most powerful role in shaping the perception individuals and members of the public holds towards themselves and their surroundings. This therefore makes it extremely difficult for one to maintain his/her unique self identity or perception of others without the influence of the media. People will define themselves and others based on the messages insinuated by the media. The problem hence emerges when the media insinuate the wrong and negative messages, consequently leading to unwarranted stereotypes. Particularly, the media can lead to gender based stereotypes when to communicate the wrong type of messages (Wood 31). On the contrary, there are certain scholars who

Stereotypes have become a prevalent issue in our media. They, without our knowledge, prevent us from moving forward as human. In this essay, I will discuss the effects of stereotypes in media on gender roles, religion, and race.

As a Communication major, I spend a lot of time studying the human communication process, which is the exchange of verbal and nonverbal messages between a receiver and sender. This communication process does not only apply to face-to-face interactions but also includes mass media, rhetorical, and technological communication. Through these various forms of communication, the sender not only expresses his/her message but also expresses power hierarchies about race, gender, and sexuality that are present in society. Mass media has a significant impact on socializing gender roles and perpetuating gender stereotypes, and to prove that, I am analyzing mass media messages, such as television shows, movies, and advertisements.