Assessment tasks 1 3

1637 Words Jul 3rd, 2015 7 Pages
Assessment task 1 – Project Plan
“Houzit” Marketing management plan
Marketing objectives
The market for home-wares in Brisbane is estimated last year at $175 million per annum with an anticipated growth rate of the percent in the coming year. Here I outline the following marketing objectives:
12% market share (up from 11%)
Increase in sales by 8.5% over last year’s result
No expansion stores are planned during this phase of consolidation and on average the stores achieved $24,680 per week for the year.
Marketing activities
Here we present the marketing activities that show potential for the organization’s growth in seasonal demand that occurs during this period.
Increased marketing – focus on magazine advertising and PR
In-store
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3. Celebrations and Rewards
Celebrations and rewards will build respect for the mentor or coach and help employees see that the individual is not only there to criticize but also to share in employee success.
4. Collaboration
Managers will provide for new employees to collaborate with as they begin working with a Houzit. I believe that managers help employees learn to navigate an organization and how to complete tasks effectively.

Resources
Marketing outcome model: ROI – Return on investment

Feedback
Providing the feedback using the Star model:
An easy way to remember the elements of effective feedback is to use the acronym STAR.

ST – Situation or Task. What was the problem, opportunity, challenge or task?
A – Action. What was said or done to handle the situation or task? Remember to provide developmental feedback and areas for improvement.
R – Result. What was the impact of the employee's efforts, and how did their actions influence the end result?
Here's an example of using the STAR model to provide positive feedback.
ST – "Thanks for completing the spreadsheet on resource allocation I requested."
A – "You provided all of the data I asked for and got it to me on time."
R – "I was able to bring the data to a planning meeting with our director, where we used it to create a strong resource plan for next term."
Scenario 1 One-on-one coaching will include
Role-play activities
Testing and reviewing answers
Meetings to encourage the employee to

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