Assignment 10: Preparing For Motivational Speech

3) You need to find a commonplace between you and your audience in order to begin trying to persuade the audience

6. What are my audience’s values in relation to this message? What do they care about most?

Consider possible reasons your audience might reject your ideas. Address anticipated audience objections to your proposal.

Audience: what argument can you make about the way the beliefs and values, demographics, or shared experience of the audience shaped the speech?

Persuading an audience is not a simple feat to accomplish as some may think. In actuality, it forces people to look beyond themselves and their

Maybe you don’t have a specific set of claims or beliefs you want your audience to adopt. Even if you do, provide brief responses to the following:

Close your eyes and step into the world of an individual. You are born into a world where nights and days are never constant (attention getter). You are fed three to five times a day, but no one is there to nurture you. Not even the numerous others crammed into your living space. You grow frantic, scared, and sickly. Now open your eyes, to reality. What I have just described is one of America’s worst ghettos. You know this individual who is trapped in this environment. He is your breakfast, lunch and dinner. It is the meat you eat . Today’s farms not only abuse their animals they also produce harmful diseases and environmental hazards that affect each and every one of us, regardless of whether you consume animal products or not. The U.S. government should ban factory farms and require the meat industry to raise animals in their natural environments (preview of points and statement of purpose).

Briefly explain the behavior change you are hoping to facilitate among your target audience and explain the key benefits for the target audience to change their behavior.

Consumers are increasingly demanding a more sustainable product because they hear and see what is happening at factory farms. “Consumer segments are increasingly buying foods that claim enhanced human health, animal welfare, and ecological impacts.”(Conner & Oppenheim, 2008) Consumers are willing to pay more for products that improve their health and humanly treat animals. “Consumer segments are willing to pay a premium for pasture-raised (also called grass-fed) beef. In one study, 23% of consumers preferred grass- over grain-fed beef and were willing to pay on average $1.36 more per pound.”(Conner & Oppenheim, 2008) Consumers are started to become more educated by the media and wanting to be more health conscious. When they learn about the benefits of these products, they are willing to pay more. There are many ways we can educate the public about the benefits of pasture raised and humanly raised products. For millennials and college students who are looking for healthier meals I believe guest speakers and events on campus can help educate students. Also educating our elderly

Central Idea: Animal agriculture has been shown to directly have an impact to our environment by a number of environmental experts, national organizations, and committees.

5. Considering at least two of the concepts listed above, what do you think the speaker could work on for future speeches? Please be specific and use examples from the speech to demonstrate your points. Provide specific suggestions for improvement.

Animal cruelty continues to plague the meat and dairy industry and a policy to reverse this is enacting stricter regulations on meat and dairy labels that explicitly state the additives and preservatives used on the product. Moreover, my policy will persuade people to purchase meat and dairy that is ethically raised and is not made with preservatives or additives, this is my value of health. Moreover, my policy is for those who eat meat and dairy and are unaware of the health side affects of consuming it and the animal cruelty that goes into producing a piece of meat or glass of milk, which encompasses my value of compassion. We are a compassionate species who turns the channel during an ASPCA commercial. We root for Nemo, Babe and Bambi yet we watch the movie whilst eating fish, pork or venison. The hypocrisy is unbelievable yet not talked about. Most Americans do not recognize this link between our compassion and the animals we eat and the hypocrisy that surrounds it. In this essay I address the compassion humans posses and how it is being wiped out through eating meat and dairy. I also address how we have the potential to rid the meat and dairy industry of the abuse. I will also discuss how meat and dairy is detrimental to our health.

Motivation is the force that makes us do things, whether accomplishing personal goals or completing tasks at work. Most people are motivated as a result of their individual needs being satisfied, which gives them the inspiration to perform specific behaviors for which they receive rewards (Kinicki & Williams, 2011). These needs vary from person to person, as everybody has specific needs to be satisfied. When we consider factors that determine the motivation of employees, many of us think of a high salary. This answer is correct for the reason that some employees will be motivated by money, but mostly wrong for the reason that it does not satisfy other needs to a lasting degree (Bizhelp24, 2010). This supports the idea that human

Provide a description of your audience (e.g., its demographics like age, gender, ethnicity, etc. as well as any other information about them that impacts the way you plan and present the speech (see the textbook, pp. 618–628).

Many companies, like McDonalds, lie about what actually goes on at their farms. “Free range” “Cruelty free” “Killed in a humane way” Those are just some the things that consumers are told and believe everyday. Saying thank you to the animal before munching on its flesh and bones doesn’t excuse what happens to them. The abuse and torture animals go through at factory farms isn’t fair and needs to be stopped immediately.