Assignment 10: Preparing For Motivational Speech

3) You need to find a commonplace between you and your audience in order to begin trying to persuade the audience

Our nation’s industrial farming has become more than just feeding people; it has become a way for the food industry to make more money as human population continues to grow. Jonathan Safran Foer in his book Eating Animals, illustrates the effects factory farming has had on animals meant for human consumption. Furthermore, Foer asks many questions to the reader on what will it take for us to change our ways before we say enough is enough. The questions individuals need to be asking themselves are: how do we deal with the problem of factory farming, and what can people do to help solve these issues? Eric Schlosser in Fast Food Nation, also illustrates the animal abuse that goes unseen within the food industry as well as Bernard Rollin and Robert Desch in their article “Farm Factories”, both demonstrate what is wrong today with factory farming. Foer gives such examples of employees who work in slaughterhouses giving accounts of what goes on in the kill floors, and stories of employees who have witnessed thousands and thousands of cows going through the slaughter process alive (Animals 231). Namit Arora in the article “On Eating Animals”, as well as Michael Pollan in his book The Omnivore’s Dilemma, both address some of the issues that animals face once they hit the kill floor. The food industry has transformed not only how people eat, but also the negative effects our climate endures as a result of factory farming as illustrated by Anna Lappe in “The Climate Crisis at the End

6. What are my audience’s values in relation to this message? What do they care about most?

Devise strategies for persuading your audience to accept your proposal and incorporate that persuasion in your presentation of the message.

Persuading an audience is not a simple feat to accomplish as some may think. In actuality, it forces people to look beyond themselves and their

“As we explore persuasion, we can divide the persuasive communication into three parts: the communicator, the message, and the audience. First, we will deal with what characteristics of persuaders make people more likely to be persuaded. Next, we will think about characteristics of the message that lead people to change. Finally, we will explore what characteristics of the audience can lead them to be persuaded.” (Feenstra, 2011, p. 88) For your assignment this week, provide an in-depth analysis of the three parts of persuasion. Please reference the bullet points below to complete your assignment.

Audience: what argument can you make about the way the beliefs and values, demographics, or shared experience of the audience shaped the speech?

Maybe you don’t have a specific set of claims or beliefs you want your audience to adopt. Even if you do, provide brief responses to the following:

1. What is the audience's attitude toward me? Have I established my credibility as an ethical, responsible speaker? If not, you will have to work harder to earn the respect of your audience.

Provide a description of your audience (e.g., its demographics like age, gender, ethnicity, etc. as well as any other information about them that impacts the way you plan and present the speech (see the textbook, pp. 618–628).

Central Idea: Animal agriculture has been shown to directly have an impact to our environment by a number of environmental experts, national organizations, and committees.

5. Considering at least two of the concepts listed above, what do you think the speaker could work on for future speeches? Please be specific and use examples from the speech to demonstrate your points. Provide specific suggestions for improvement.

Close your eyes and step into the world of an individual. You are born into a world where nights and days are never constant (attention getter). You are fed three to five times a day, but no one is there to nurture you. Not even the numerous others crammed into your living space. You grow frantic, scared, and sickly. Now open your eyes, to reality. What I have just described is one of America’s worst ghettos. You know this individual who is trapped in this environment. He is your breakfast, lunch and dinner. It is the meat you eat . Today’s farms not only abuse their animals they also produce harmful diseases and environmental hazards that affect each and every one of us, regardless of whether you consume animal products or not. The U.S. government should ban factory farms and require the meat industry to raise animals in their natural environments (preview of points and statement of purpose).

Animal cruelty continues to plague the meat and dairy industry and a policy to reverse this is enacting stricter regulations on meat and dairy labels that explicitly state the additives and preservatives used on the product. Moreover, my policy will persuade people to purchase meat and dairy that is ethically raised and is not made with preservatives or additives, this is my value of health. Moreover, my policy is for those who eat meat and dairy and are unaware of the health side affects of consuming it and the animal cruelty that goes into producing a piece of meat or glass of milk, which encompasses my value of compassion. We are a compassionate species who turns the channel during an ASPCA commercial. We root for Nemo, Babe and Bambi yet we watch the movie whilst eating fish, pork or venison. The hypocrisy is unbelievable yet not talked about. Most Americans do not recognize this link between our compassion and the animals we eat and the hypocrisy that surrounds it. In this essay I address the compassion humans posses and how it is being wiped out through eating meat and dairy. I also address how we have the potential to rid the meat and dairy industry of the abuse. I will also discuss how meat and dairy is detrimental to our health.

Many companies, like McDonalds, lie about what actually goes on at their farms. “Free range” “Cruelty free” “Killed in a humane way” Those are just some the things that consumers are told and believe everyday. Saying thank you to the animal before munching on its flesh and bones doesn’t excuse what happens to them. The abuse and torture animals go through at factory farms isn’t fair and needs to be stopped immediately.