Assignment 3 Bus 642 Essay

1021 Words5 Pages
Allyssa Fox
Assignment 3
BUS 642

Chapter 12 – Discussion Questions (Making Research Decisions) # 5 a Yes—Depends—No: One problem would be that “depends” is very vague and doesn’t give reasons as to why someone would pick “no” at some point and “yes” at another. A way to make this better would be to add a “please describe” line or change the wording all together. There is no way to express "don't know" or "undecided". b Excellent—Good—Fair—Poor: One problem with this would be that it may not have as valid a measure as say an 8 point scale, “as the number of scale points increases, the reliability of the measure increases. Second, in some studies, scales with 11 points may produce more valid results than 3-, 5-, or 7-point scales”
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2. Define the distinctions between primary, secondary, and tertiary sources in a secondary search. A primary source is one that uses a valid original work such as raw data and is the most valid type of data. Secondary sources interpret the data and research from a primary source, an example of this would be a textbook or news article. A tertiary source is one that presents and interprets data that has been found from secondary sources.
3. What problems of secondary data quality must researchers face? How can they deal with them? One of the biggest problems with secondary data is the fact that the information being citied is an interpretation of the original data. The best way to avoid a misinterpretation of the data is to look for the original or primary source that is referenced in the secondary source and directly quote or use the data from that. This will eliminate the chance of having misinterpreted data put into an important project and it will lend you an additional source. Researchers should evaluate and select information sources based on the 5 factors.
Read the case study, State Farm: Dangerous Intersections. Answer discussion questions 1 through 5. 1. Identify the various constructs and concepts involved in the study. To answer this question we must define what a concept and construct is, “an image or idea specifically invented for a given research and/or theory-building purpose” (Cooper and Schindler, 2011). A

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