Assignment 4: Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property

2248 Words Dec 12th, 2014 9 Pages
Assignment 4: Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property

Submitted by:

Professor:

LEG 500

Date of Submission:

Research three to five (3-5) ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety and examine whether PharmaCARE violated any of the issues in question. The ethical issues are based on the social code and daily morality. Since the discussion is based on customer loyalty, stem cell research and abortion. Yet this invokes some serious arguments which proves that there are ethical issues which are yet of considerable concerns and need to be addressed. The ethical issues that are faced by the company mostly revolve
…show more content…
Argue for or against Direct-to-Consumer (DTC) marketing by drug companies. Provide support for your response.

Direct to consumer marketing has had a lot of debates across the world and specifically in terms of pharmaceutical companies. The main focus has been in terms of the benefits and the weaknesses of the marketing strategies. Both these have attracted much claims and debates. The direct to consumer marketing strategies permit the pharmaceuticals companies to effectively reach out to the customers and to directly market to the customers. By direct promoting of the prescription to the patients, these companies are also able to influence the decisions of the patients. However, in the case of the pharmaceuticals, the main argument is that this marketing approach permits them to make better ways to get the patients to buy the products. Hence, along with keeping the patients informed about the ways of administering the drugs as well as assisting the company to prescribe the correct drug.

Also considering the DTCA, this helps provide the patients with education and thereby permits in assisting the customers to have much better control over the medical care as well along with the wellbeing. Davison (2002), also explains that this permits for more motivation to take prescribed drugs as well. This thereby allows the pharmaceuticals to improve their sales as well. In addition, the DTCA is a much better