Assignment Case Study Honda

1227 Words Aug 18th, 2013 5 Pages
Assignment Case study Honda
Marketing

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Introduction:

This individual assignment will be assessed by means of a 3,500 ± 10% word report. The assignment has been designed to allow you to develop and use your knowledge and skills in understanding key strategic issues relating to the Global Automobile Industry. You will be required to apply the strategic concepts and analytical techniques studied in this module. All the learning outcomes below will be assessed:

1. Demonstrate critical understanding and application of relevant theories associated with global corporate policies and strategies.
2. Understand the holistic nature of strategy and apply analytical
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657).

Read the case study entitled “Reconciling managerial dichotomies at Honda Motors” by Andrew Mair, cited in De Wit and Meyer (2010:657-672) Strategy Process, Content, Context; and carry out appropriate analyses of the global corporate strategies adopted by Honda Motors and other world-class automobile companies such as General Motors (GM), Volkswagen and Toyota, and answer the questions below. You are encouraged to use relevant data/information from

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