Assignment For Unit 10 Market Research

1119 Words Nov 24th, 2014 5 Pages
BTEC Level 3, 90 Credit Diploma in Business
Unit / Module / F Skill
Assignment Title
Market Research in Business
Terence Bowrage
Issue date
Submission date

Student declaration
I declare that this assignment is all my own work and the sources of information and material I have used (including the internet) have been fully identified and properly acknowledged as required.
I understand that plagiarism of any kind will not be tolerated, and may result in grades being revoked and that I may be subject to disciplinary action

Assessment Details & Grading Criteria
(NB: Tasks, criteria & evidence should be aimed to give the learner the maximum grade
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This must explain what you have done for P3 in Task 3.

Continue your report with an analysis of your market research findings for P5 in Task 5. Make conclusions on what you have found and recommend a marketing strategy.

Explain with examples how different market research methods are appropriate to assist different marketing situations.

Explain the reasons for choosing the particular method of data collection for a selected product/service.

Analyse the research findings and make recommendations on how marketing strategies could be adapted or implemented.

You need to evaluate the market research for a selected organisation. You can choose the case study of either JD Sports or Jessops (web materials are referenced on Moodle). You will extend the work you have produced already in previous Tasks.

Evaluate the findings from the market research you have undertaken. You will need to explain the strengths and weaknesses of the methods you have chosen and how they could be improved. Comparisons with the evaluation made for D1 should be included.
Evaluate the market research method used by a selected organisation.

Evaluate the findings from the research undertaken.
Written evaluation

NB: Please note when marking learners feedback all assessors should indicate on the work where grading criteria has been met by indicating
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