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Assignment Four: A Sociological Analysis Of Generation Like

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Sociology Writing Assignment Four: A Sociological Analysis of Generation Like In the film, Generation Like, author and director Douglass Rushkoff shows viewers how social media is dictating society. Throughout the film, he gives examples of how social media has affected today’s younger generation. He follows a few teens’ and studies how their behaviors and actions are based off their need for popularity on the internet. Because of this, he discovered how intense teens are when it comes to getting a certain number of likes on the internet. Getting those likes, he discovered, gave the teens a sense of accomplishment and drive to achieve popularity on the internet. Teenagers have such a vast and strong knowledge of how to gain likes and use them to their advantage, they are slowly beginning to take control of the social media world. Throughout the film, Rushkoff goes into the lives of several young Internet sensations. He describes how today’s generation is beginning to take the Internet by storm and is slowly beginning to dictate how the World Wide Web …show more content…

One stark contrast Generation Like is to the world of sociology is the prevalence of material culture. In this film, it is simple to determine how social media has become one of the most influential culture shifts in today’s society. While the material culture of past generations has shifted, today’s material culture consists of the “like,” “tweet,” and “reblog” buttons (Rushkoff 2014). Material culture is anything that humans can create and distribute throughout their society. While technology and the use of social media have just recently become popular, “cultural lag” is beginning to form. This lag is caused when the nonmaterial culture struggles to keep up with the increasing changes of material culture (Benokraitis 41.) In a world where technology is growing and changing daily, the cultural gap will continue to

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