TITLE: INDIVIDUAL ESSAY
MODULE: MN 2205
NAME:
DATE OF SUBMISSION: 16th of March, 2015
MODULE LEADER:
TABLE OF CONTENTS
1 QUESTION 1 - SWOT MODEL 3
2 QUESTION 2 - GENERIC STRATEGIES 5
2.1 Strategy 1 – COST LEADERSHIP 5
2.2 Strategy 2 – DIFFERNTIATION 6
2.3 Strategy 3 - FOCUS 7
3 QUESTION 3 – MULTINATIONAL FIRM ANALYSIS 8
3.1 Key Resources 8
3.2 Capabilities 8
3.3 Core Competence 9
4 QUESTION 4 – DIVERSIFICIATION STRATEGY 10
5 Bibliography 12
Word Count: 2,103 words
1 QUESTION 1 - SWOT MODEL
It is important to comprehend general definition of corporate strategy in context of management. Grant (2010) describes strategy as “the pattern of objectives, purposes, or goals and the major policies and plans for achieving these goals, stated in such a way as to define what business the company is in or is to be in and the kind of company it is or is to be.” (Grant, 2010, p.17) Corporate generally undertake planning and strategy through using SWOT (Strength, Weakness, Opportunity and Threat) where inner strength and weakness and outer opportunity and threats are identified using framework. There are advantages and disadvantages that SWOT analysis is embedded with. (Johnson, 2007, pp.100-102)
Advantages are the model itself is straightforward and is flexible to use using basic four box grid. It also has good support on strategic thinking for the company. On the other hand, disadvantages are firstly model is fundamentally based
Strategy is a set of complicated tactics formulated by the executives of a company directed towards the achievement of company’s goal (Salmela, 2002). It is about all the path ways that a company would follow to reach its ultimate goal. It is a company’s strategy which helps to identify what it does better than the other companies in the industries, which may be different from what it does best. For successful strategy formulation and implementation, a company should know the needs of customers and should have knowledge of its competitors. Through a good strategy a company would identify that opportunity which makes it different from the others (Thompson, 2005).
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In today’s highly competitive market, the continuous changes that are occurring in the social, politic and economic environment create serious challenges in the corporate world. Corporations cannot afford to do business as usual if they want to remain in the game and be successful. In order to achieve their goals and objectives, they need to evolve, adapt, learn and apply different new strategies that will help them secure long-run success and performance. Among those strategies, we are going to discuss ten of them and their advantages in connection with corporation’s goals and objectives.
In this paper I will discuss Macy’s Incorporated by analyzing their business level strategies to determine which I think is the most important to their long term success and if I think it is a good choice. I will analyze their corporate level strategies to determine which I think is the most important and whether or not I believe it is a good choice. I will analyze the competitive environment to determine the corporations’ most significant competitor and compare the two companies’ strategies at each level and evaluate which company I think is most likely to succeed in the long term. Once the
December 11, 1978, Robert Piest was reported missing by his mother. He was last seen meeting John Wayne Gacy for a potential job. On December 21 they searched Gacy's house finding bodies hidden under the house,garage and later found more in the Des Plaines River. The young men were lured by false jobs and were sexualy assulted and later strangled and buried. Over 33 bodies of missing boys were found in Gacy's house. Gacy is not the only one in the world who has taken the life of many innocent people. Over the many years bodies have been found mutilated and sexualy assulted. These bodies have been the subject of one hostility and violence, a killer. Serial killer have been around for very long but the secret to their wrong doing is only being opened in recent years. The advancement in technology has opened opportunities to find the cause for these awful killings.Serial killers are created from birth but proceed to rise mental illness, brain injury and child abuse corrupt their mind and life pushing them to kill.
Strategy formulation has been acknowledged as one of the most crucial factors of ensuring the long-term growth of the business. However, the manner in which strategy is formulated, and most importantly, the nature of the strategy chosen for the company determines its future position in the marketplace (Grant, 2005).
To explore these questions, strategists use three analytical techniques: SWOT analysis, strategic cost analysis, and competitive strength assessment. These tools are widely used in strategic analysis because they indicate how strongly a company holds its industry position and whether the present strategy is capable of boosting long-term performance.
The first step to analyse strategy is to perform a SWOT analysis. As Daft and Marcic (2011) believe “Formulating strategy often begins with an assessment of the internal and external factors that will affect the organisation’s competitive situation.” (Daft and Marcic, 2011, p.155). So this is where I will begin the analysis.
The internal factors of SWOT such as strengths and weaknesses are different from the external ones which include opportunities and threats. The main difference between the internal and external factors is that the organization can control and manage their internal factors where as the eternal ones they can only anticipate. An organization can ascertain or identify particular strengths the organization possesses which makes different from its competition, this strength can be considered as a competitive advantage. Most organization struggle with developing competitive advantage into something sustainable were its may not be easily when you can identify certain strengths that set an organization well apart from actual and potential competitors, that strength is considered a source of competitive advantage. The hardest thing for an organization to do is to develop its competitive advantage into a sustainable competitive advantage where the organization’s strengths cannot be easily copied by others businesses or made redundant/less valuable by changes influenced by the eternal factorsProvide examples of when a firm's strength might simultaneously be a weakness. While Opportunities provide
Before we can talk about the Strategy Hudson Bay uses we must first answer the the question of what a Corporate and Business Strategy is and how The Bay inaugurates this into their company;
According to Slack et al. The corporate strategy or business strategy is the guide lines for the whole corporation’s businesses in relation to its markets, customers, and the competitors (2007). In the same context, the same authors discussed the link between the corporate strategy and
The effects of the writer’s impression vary depending on who’s reading it. They leave a tone that takes charge of their emotions, and puts it into a perspective which the readers can understand. Having a different set of imagery for their stories, the writers continue discussing about the same topic. Twain and London’s words become vivid to the readers, and leave a very distinguished imagery of the setting.
KBB Resources Berhad Malaysia is concerned about their profitable growth. Additionally, top management has concerns pertaining to the sustainability of the organisation’s competitive advantages in its strategic business segments. The organisation thus requires that a SWOT analysis be conducted in order to determine its current position and where the organisation would require to focus its strategic objectives in the future in order to remedy the current problems that are being faced with regard to sustainable profitable growth.
The main text of this book includes 87 short illustrations and 15 case examples which have been chosen to enlarge specific issues in the text and/or provide practical examples of how business and public sector organisations are managing strategic issues. The case studies which follow allow the reader to extend this linking of theory and practice further by analysing the strategic issues of specific organisations in much greater depth – and often providing ‘solutions’ to some of the problems or difficulties identified in the case. There
Global climate change is a hot (pun intended) topic in today’s modern, industrialized world. This topic however is crowded with lots of baseless opinions and politicized debates. Even when observing the “facts” we see that this coin is most definitely two-sided, the information can be and is interpreted in a number of ways depending on which side of the issue you stand. Within this paper I am going to examine both sides of argument with sources from two films, “Are We Changing Planet Earth”, “Global Warming: Hype or Hazard?” and a book, “This Borrowed Earth: 15 Lesson from the worst environmental disasters around the world” by Robert Emmet Hernan.