Assignment Questions On Corporate Strategy

2449 Words Mar 15th, 2015 10 Pages
TITLE: INDIVIDUAL ESSAY

MODULE: MN 2205
NAME:
DATE OF SUBMISSION: 16th of March, 2015
MODULE LEADER:

TABLE OF CONTENTS

1 QUESTION 1 - SWOT MODEL 3
2 QUESTION 2 - GENERIC STRATEGIES 5
2.1 Strategy 1 – COST LEADERSHIP 5
2.2 Strategy 2 – DIFFERNTIATION 6
2.3 Strategy 3 - FOCUS 7
3 QUESTION 3 – MULTINATIONAL FIRM ANALYSIS 8
3.1 Key Resources 8
3.2 Capabilities 8
3.3 Core Competence 9
4 QUESTION 4 – DIVERSIFICIATION STRATEGY 10
5 Bibliography 12

Word Count: 2,103 words

1 QUESTION 1 - SWOT MODEL

It is important to comprehend general definition of corporate strategy in context of management. Grant (2010) describes strategy as “the pattern of objectives, purposes, or goals and the major policies and plans for achieving these goals, stated in such a way as to define what business the company is in or is to be in and the kind of company it is or is to be.” (Grant, 2010, p.17) Corporate generally undertake planning and strategy through using SWOT (Strength, Weakness, Opportunity and Threat) where inner strength and weakness and outer opportunity and threats are identified using framework. There are advantages and disadvantages that SWOT analysis is embedded with. (Johnson, 2007, pp.100-102)

Advantages are the model itself is straightforward and is flexible to use using basic four box grid. It also has good support on strategic thinking for the company. On the other hand, disadvantages are firstly model is fundamentally based…
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