Assignment on Horlicks

When marketing any kind of product, the producer should take in to consideration the elements that will impact their business. If they can come up with solutions to these problems then they products are more than likely to succeed.

• Product: Is the company's product something new, or does it fill a gap in a particular niche? Is it a quality product? If not a new product, will it compete effectively with existing products?

The purpose of this exercise is to help you define and classify your chosen product, and define a specific target market. What a product is, how it supports the company mission, and how it fits

Create a new positioning statement for your product, and provide justification for your new positioning strategy.

The paper shall have three sections, where the first section will focus on describing the company, the products

These are ideas to consider when marketing a product and shall be described in more detail below:-

Any product worth its salt can be offered, however a lack of right advertising and marketing can hinder even truly nice merchandise from being offered. Realizing who the product goals is the first step in establishing a robust advertising process. We will take for our example dental advertising in an effort to spotlight the significance of a target audience.

From the case, Kingsford’s absences of media advertising further soften the category. Thus, increase the media budget is the necessary action. The budget should primarily focus on TV advertising, but also can choose radio, events, social media (blog, twitter, Facebook) and billboards. They need to pay attention on its customer oriented promotion, to create a happy, joy, with closest friends and family, make the brand associated with warm, fun, and happiness.

The company has to review its promotional techniques to develop excitement around the newly introduced brands. Including more information about the specific brands in its advertisements would also boost customer confidence. The company has a better financial capacity compared with its arch rivals, which it can use to reverse its image within a shorter period by investing heavily in the strategy.

First, we will analyze the targeted customer and the proposition designed by each company to attract them. In this part, there is a description of each market target and how each company has taken advantage of each unique position in the industry.

Describe your chosen product attributes in the context of your positioning (hint: describe only attributes you can control: color, packaging, name, etc) (5 Marks Total)

1. The ad or promo activity should focus on the organisations reputation for providing luxury products made from all natural ingredients.

Question 3. Suggest guidelines for optimizing new product introductions for Colgate Palmolive worldwide. Provide appropriate justifications……………..……………………………….11

I am going to look at how a business successfully applies the marketing mix when launching a product. I am also going to compare and contrast traditional and digital methods of communication. I am also going to look at how Sony, when launching their Playstation 4, have applied the marketing mix, identified their target market and give recommendations on how they could have launched this product better.

target markets with respects to that product. For this reason, in this report I picked