Assignment on Samsung Mobiles

Over the mid-year, Apple was offering a little more than half of the worldwide premium cell phones, and Samsung was offering just shy of 25%. By December 2016, those figures had developed to 70% and 17%, separately” (Richardson, 2017).

Samsung Electronics UK Limited is a subsidiary of Samsung Electronics. It manufactures, and distributes mobile devices to retailers in different parts of the country. It also manufactures and distributes audiovisuals products, computer-related products, cameras, home appliances

SAMSUNG Electronics Co. is a South Korean multinational electronic information technology company having headquarter in South Korea. Samsung Electronics is the world’s larger mobile phone maker and world’s second larger semiconductor chip-maker.

A phone isn’t just a phone anymore. There are over 128 million people with smartphones in the US; so you are bound to see one anywhere you go. Technology is changing and advancing so fast that, it seems someone is always releasing the new and most advanced must have item. Two of the most popular smart phones are the Apple iPhone 5 and the Samsung Galaxy III. These smart phones have amazing similarities and abilities but also have stark contrast. These companies are constantly competing for new customers and for that reasons it can be difficult to decide which phone best suits your needs and lifestyle.

Samsung is a company that is founded by Lee Byung-chul in 1938, and this company is a South Korean multinational conglomerate company where their headquarters is located in Seoul. Samsung is a group that had expanded into many areas such as food processing, textiles insurance, securities and retail. However, after a few years, Samsung decided to enter the electronics industry in 1969, where their first product was a small black and white television. In 1990s, the company grew into an international corporation where they mainly concentrated on three areas, electronics, engineering, and chemicals (Mathew). Nowadays, Samsung is one of the best mobile phone corporation in the market, where the company decided to give their Samsung electronics motto that has always tried to inspire the world, and create the future from expanding their brand in the following years (Muhammad). From looking at the Samsung SWOT marketing analysis, I can definitely see that Samsung was one of the excellent company where they have lots of strengths and weaknesses. Three of the main strengths that the company has, Samsung was the world number one marketer of mobile phone where they were part of the world biggest market share in the second quarter of 2015 by 21.4%. Not only that, but Samsung has very remarkable research and design capabilities, which was one of their biggest strengths where they were able to generate and demonstrate Samsung pay, a payment app with very identical abilities to apple pay.

Samsung is a South Korean multinational company which is headquartered in Seoul, South Korea. It has number of businesses under its own brand name. Samsung was founded by Lee Byung-chul in 1938.

Samsung Mobile as a smartphone manufacturer is the biggest company in the Android Market. It released a record 78 models of smartphones in 2012. The 4 other major OEMs in the Android Market, namely LG, Motorola, HTC and Sony released a combined total of 71 models in 2012.Samsung sold 384 million smartphones across these 78 models. The 4 other OEMs mentioned above sold a total of approximately 155 million smartphones in the same year. Apple on the other hand, which is not a player in the Android Market sold 130 million smartphones across 3 models, iPhone 3GS, iPhone 4 and iPhone 4S in 2012.

Most people have owned or own a Samsung device or Apple device. You may know these two amazing companies have been competing versus each other for the longest on trying to produce the better phone. Both companies produce the hottest smartphones on the market with all the latest features, from fingerprint scanner to waterproof technology. Even though they are the phones that are more expensive they are expensive for a reason, and the reason is because they have the latest technology and are built with great quality. I personally like Samsung over Apple because Samsung freely lets you organize and personalize your own phone, while Apple only really lets you change the wallpaper.

This figure shows the international sales of Samsung compared to apple, in the last few quarters Samsung is ahead. (FOSS Patents 2012)

Apple and Samsung are two biggest giants in smartphone market. Their competition has been going on from a decade.

Samsung Electronics Co. Ltd. the Korean multinational electronics company is headquartered in Suwon, South Korea. This flagship subsidiary of the Samsung Group amounted for 70% of the group's revenue in 2012. Samsung Electronics commenced its operations in India in December 1995 and is today a leading provider of Consumer Electronics, IT and Telecom products in the Indian market. Samsung India is the Regional Headquarters for Samsung’s South West Asia operations, which provides employment to over 8,000 employees with around 6,000 employees being involved in R&D.

Company Background: Samsung is a South Korean multinational company those starting its business as a small trading company and right now becoming world largest corporation. The company deals with its business in several sectors such as advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The company was established in 1969 in Suwon, South Korea and known globally for its electronic products (Kelly, 2011). The company is manufacturing several latest technologies, electronic appliances such as mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and other products. The company runs its operations and sales its products in 61 countries with approx 160,000 employees in all over the world (SAMSUNG, 2014). Moreover, the company acquired the position of the world biggest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue in the segment of LCD and LED is the highest in the world. Furthermore, Samsung also becomes world leader in the segment of tablets, mobile phones and gadgets.

With all the capabilities and features that smartphones can offer, it is no wonder that the industry continues to grow on an annual basis. In fact, by next year it is estimated that there will be 2.6 billion smartphone users worldwide; that is a third of the world’s population (Statista). With a potential customer base like that, it is very important for an industry leader such as Samsung to have facilities in place that can manufacture and produce a high volume of smartphones.

In a recent report by Bloomberg Business Week on May 21, 2013 that Apple Inc.'s iPhone "lost ground to Samsung Electronics Co. and Google Inc.'s Motorola in an annual study measuring the satisfaction of consumers"¦" (Moritz, 2013, p.1) The report states that Samsung has witnessed a "surge in demand for its devices." (Moritz, 2013, p.1) Samsung is reported to have "climbed 7 percent to 76 from 71." (Moritz, 2013, p.1) According

3. Currently, Apple holds 39.2% of the market share, followed by Samsung 23.0%1. This makes it hard for new entrants to obtain their own market share