Assignment on a Cafe Restaurant

757 Words4 Pages
8.1.Theoretical Foundations…

Marketing Strategy: The marketing logic by which the business unit hopes to create customer value and achieve profitable customer relationships. This process involves marketing segmentation, market targeting, differentiation, and positioning.
Market Segmentation: Dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate products or marketing programs.

Market Targeting: The process of evaluating each market segment’s attractiveness and selecting one or more segments to enter.

Differentiation: Actually
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Brand Personality: The specific mix of humain traits that may be attributed to a particular brand.
Value Proposition: The full positioning of a brand-the full mix of benefits upon which it is positioned.

8.2.Company Profile...

About Cafe Hollywood: Cafe Hollywood, the very first Hollywood thematic restaurant in Bangladesh offers all of customer’s favorites along with diverse menu. Exotic foods and first time ever hero symbol shaped Pizzas, Sandwiches, Burgers, Steaks and Pasta are only a few of the many signature flavors anyone can find. Everybody can also take home a piece of Hollywood as they offer an extensive Hollywood memorabilia collections featuring from blockbuster movies and TV shows and other brands.

Cafe Hollywood is located at 1st floor (above 'Pride Textile' / Cross Point – Road # 11 - 12), Plot # 67/D, Block # E, Banani # 11, 1213 Dhaka, Bangladesh.

The founder of Cafe Hollywood: Shiplu Rahman Khan, one of the successful businessman, is the founder of Cafe Hollywwod.The name of the CEO is Archita Kundu Ripa, a very well mannared person.It also employed 15 employees
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