Assignments for Bba - 1 Smester

1581 Words Jan 4th, 2010 7 Pages
Bachelor of Business Administration-BBA Semester 1
BB0001– Marketing - 2 Credits
(Book ID: B0078)
Assignment Set- 1 (30 Marks)

Note: Each question carries 10 Marks. Answer all the questions.

Q.1 Give an example of any organization that practices the Societal Marketing Concept. Briefly describe its marketing strategy and explain why it is successful.[10 Marks]
Q.2 Imagine that you purchased a car recently. Describe the different stages that you went through in the process of buying the car. [10 Marks]
Q.3 Explain how channels of distribution for a product like automotive tyres are different from channels of distribution for a product like cigarettes. [10 Marks]

Bachelor of Business Administration-BBA Semester 1
BB0001 – Marketing - 2
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Bachelor of Business Administration-BBA Semester 1
BB0004– Communication Skills in English - 2 Credits
(Book ID: B0010)
Assignment Set- 2 (30 Marks)

Note: Each question carries 10 Marks. Answer all the questions.

1. Imagine that you have to make a presentation to graduating management students on “Career Prospects for MBA Students”. Explain how you will use Engleberg’s 7P approach to prepare an outline of your presentation. (10 marks).
2. As a Sales Manager, write a one page memo to the Vice President Sales of your company, requesting that the size of the sales force be increased for a particular product. (10 marks).
3. You have learnt about the relative advantages and disadvantages of oral and written communication. For each of oral and written communication, describe two different situations in the workplace when it would be more appropriate, explaining why. (10 marks).

ASSIGNMENTS
BBA- BB0005- SEM 1
Computer Fundamentals
(4 credits)
Set I
Marks 60
Each question carries 10 marks
1. What is Information Technology? What is Data?
2. Describe different types of Information Computing Models. Discuss about the followings –
(i) E-mail
(ii) World Wide Web
(iii) Web Browser
(iv) File Transfer Protocol (FTP)
(v) Chat
3. What is Number system? Convert (234)10 to octal system
4. What are the characteristics of a computer? How many types of computers?
5. What do you understand by primary memory as well as secondary memory? What are the

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