Aston Martin in Turkey

Bentley uses different kinds of market segmentation to segment their international market. By using variables like nation’s economic development and gross domestic product, markets like United States, UK and Europe are recognized and had been Bentley’s traditional market. Those markets gave Bentley a lot of sales especially during the economic boom in the 80s. As sales slowly declined in the 90s, Bentley had a hard time keeping up. That leads to a major investment in facility, new product development and brand repositioning. As sales drop again in 2008, Bentley began to realize that their use of variables for market segmentation like age, education, gender and etc is not how the market behave, with the increasing buying power of the rich from BRIC. This force them to segment market based on number of sales in that market and not based on developed or developing nations like they used to. This results in targeting market that are growing, despite those market have low per capita income, but the buying power of consumers in those market is the greatest. Young consumers in economically growing nations are being targeted. As they are young and less educated, they would like to possess branded things as a sign of their social class and since Bentley is a strong brand which comes along with luxury design and innovative technology, there is no doubt

Burberry Group PLC is a global luxury brand with British heritage, core outerwear, and large leather goods base. The company sell luxury product across apparel, accessories and beauty categories through a diversified network of retail, digital, wholesale, and licensing channels worldwide. And, Asia Pacific, American and EMEIA (Europe, Middle East, India and Africa) are main market of Burberry group. Different from other industries, macro-environment factors, such as shifting tax rate, the current fluctuation of global economy, etc., play important roles in luxury industry. In order to assess the macro-environment, the analytical model PESTLE analysis will be used.

In addition it is worth considering that emerging economies having been attracting increasingly more Foreign Direct Investment (FDI) having accounted for 52% of global FDI inflows according to recent data. Looking closer at the FDI spread based on regional allocation it is worth noting that Nigeria received the greatest proportion of FDI in Africa, Indonesia in South-Eastern Asia, Mexico in Central America and Turkey in West Asia. This demonstrates the investment potential within the MINT

Nowadays the world of business experiencing tough times and it has a big influence on the environment of the business. It is stated that different organizations throughout the world use SWOT analysis to identify the strong and weak margins of their businesses to work on further steps to develop the company. The previous task applied SWOT analysis of the “PIRELLI” giant automobile tyres manufacturer. Research helped to identify strong points of Pirelli as a big number of industrial plants spread across four continents as well as sales of the products in over 160 countries. However, the weak point of Pirelli is a small piece of market share in such developing economies like Middle East, Asia and Africa as well as less share in motorbike segment.

Some experts, nevertheless, analysed the adverse impacts of FDI on tourism on the environment. Perrin (2001) showed how GATS has significantly increased FDI in tourism. Putting Belek, Turkey as a case study, the increase of FDI has been followed by over-concentration in key areas of activity and primary locations, leading to the exploitation of other resources in the region. Specifically, the constructions of

As a member of the GBB consulting LTD Viktor Goda specializes in the fields growth strategies based and product diversification. Both fields are covered by Ansoff and partially by Millers arguments. For BMW it is very important to have their two new concept products analyzid by these to be successful with the entry on the market.

BMW the ultimate driving machine sells the driving experience more than selling a luxury car. The BMW company is the world’s leading provider of premium products and premium services for individual’s mobility. Karl Friedrich Rapp, a well-known Bavarian Engineer who worked with a German aircraft manufacturer, formed his first company in the suburbs of Munich in 1913, couple years later Rapp found that he was dealing with many problems of financial issues, so he decided to resign the company to Franz Popp and Max Friz that’s when they decided that “This brand was going to change from manufacturing airplanes’ engines to motorcycles, then they began working on their first car in 1928. A couple years later the company decided to go international and start building their cars in the United States in South Carolina.” (1) BMW continues to grow with its goals to be the leading luxury and sporty, automotive manufacturing in the world while reaching the objective to show people a different perspective of a new view of their products.

There are currently many opportunities for the future of Turkey. Starting off, there are many rich resources of which they can take advantage of and either make money off of it or use it for their own benefit. They are also a nation which is a well-established democracy, and in the near future, may join forces with the EU. There are many projections which are developing in Turkey in relation to business and also individuals. There are many opportunities which have always been there but are now just starting to develop, for example investments in traditional areas as well as new areas. Some would be the educational system, work, travel, or sports are all examples of areas which are finally developing at full speed. “Turkey is in the second phase of the national plan for tourism and is under consideration as one of the fastest developing tourism venues in the world” (turkeyopportunities). There have been new opportunities arising in the investment and trade areas, in nearly every division. Recently they have begun a long term project to improve the infrastructure of buildings in Turkey which have been in need of renovation for a long time now. Turkey has also engaged themselves to the Kyoto Protocol which is great because they are finally getting into the notion that we need to

First of all, what a company needs to pursue business in a particular country is the need or rather academic, demand of the goods or the product. Focusing on the fact that Turkey consumes a lot more of oil or liquid fuel than what it requires every year and depends mostly on import of oil, it’s clear that Turkey is in dire need of oil. Secondly, what the organisation needs is a positive business environment in all the aspects to do business. This positive environment is in abundance due to several reasons. As mentioned previously in this report, since Turkey is a distinct member of G20 country, OECD, NATO and is a democracy with moderate Islamic party in power; hence the country follows all the guidelines provided by these reputed organisations and obeys them diligently. Also in terms of regulations, there has been a new Petroleum Law which got authorization from May 30th, 2013 according to which, the restrictions on maximum acreage holdings for oil fields will not be in effect, which can prove to be an extremely crucial decision in favor of the investors in the sector.

In the external environment of part two, the report analyzed the relevant dimensions of the macro environment by use of the PESTEL framework and the luxury industry by the Five forces framework. The global economy, people s expectations on luxury goods, drive for

Volkswagen, Europe’s biggest automaker, is best positioned to benefit from the auto industry rebound. As a matter of fact, it has significantly helped the region’s improved sales in recent months, posting rises of 8.9% and 7.2%, respectively, in January and February this year. If demand holds up, Volkswagen can considerably outperform the regional market this year. Furthermore, global auto sales

This report attempts to critically examine the various marketing analysis from past research works and journals using Mercedes Benz for evaluation purposes with focus on Nigeria as a case study. For easy understanding, it is divided into two sections. The first section will examine how the company might have applied the marketing mix theories using suitable academic texts. The second part of the report tends to investigate the marketing mix strategies adopted by Mercedes Benz in Nigeria. This part also gives an insight on some of the modus operandi of the company procedure in cutting across its customers, some of the company’s strengths and weaknesses using the SWOT analysis.

However, due to its unique targeting strategy, it has not win compatible brand recognition among the public. Although Audi enter much earlier than BMW and Benz in the luxury car market, its marketing strategy limited increase of public brand recognition even Audi has over 100 years’ history. Besides, although its styles are highly accepted by the targeting customers, there are a growing number of people who can afford luxury cars for family use in China. Lack of vitality is limit of its further market expansion. On the contrary, its major competitor in China, BMW, has launched a series of marketing strategies to promote its high-performance, manoeuvrability, as well as stylish design to attract young people (BMW, 2009) in order to expand its market share. Therefore, although Audi has achieved success in the targeting market, it may consider further development through diversification in product line and advertising campaign.

Since 1994 in the Republic of Kazakhstan, approximately 3,000 foreign joint venture operates, Kazakhstan foreign capital investments to 8 billion US Dollars. This amount is approximately 16 years of independence in the past and is of great importance for the country. This magnitude of capital inflows, the country's former production rehabilitate the infrastructure is rapidly and the economy of new facilities have been added. All data are analyzed, about 1.5 billion US Dollars in the upcoming volume of investment of the Republic of Turkey, in the Republic of Kazakhstan in the world, after the United States understood. Turkish business in Kazakhstan today more trade, investments, telecommunications, hotel business, production of

The automotive industry in Malaysia can be considered as one of the most important and strategic industries in the manufacturing sector. Compared with other industries in the manufacturing sector in Malaysia, the automotive industry is hoped to boost the industrialization process so that Malaysia can be a developed nation by 2020.