At&T Project Management Center of Excellence Communications Leader Promotes Project Management Leadership

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OUR LADY OF FATIMA UNIVERSITY
ANTIPOLO CAMPUS

A BUSINESS
CASE STUDY

AT&T PROJECT
MANAGEMENT CENTER OF EXCELLENCE
Communications Leader Promotes Project Management Leadership

Submitted to:
Dr, Marmelo V. Abante - CCS Dept. Head / Project Management Professor -

Submitted by:
Brioso, John Oliver P.
- Student -

AT&T PROJECT
MANAGEMENT CENTER OF EXCELLENCE
Communications Leader Promotes Project Management Leadership

INTRODUCTION
As a world leader in communication technology, AT&T connects people from all around the globe. Just as consumers and businesses rely on AT&T services to stay connected, AT&T relies on internal resources, in particular project and program managers, to remain a best in-class service
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• Minimize impact to standard business operations within the affected units.
• Craft a favorable and secure agreement between the Department and the selected vendor.

PROJECT MANAGEMENT PLAN
To support the AT&T Project Management Community, the PMCOE established consultants who were designated to support the various business units within the company. This business unit specific support provided the guidance and resources project management community members required even more intensive consulting was provided upon request to ensure that all needs were met.
To understand which services were most important to the AT&T Project Management Community, the PMCOE distributed both company-wide and business unit surveys to identify problem areas (e.g. leadership support, adequate training, etc.) and determine what needs its audience had which could potentially be met by the center. Initial discussions and survey findings helped to tailor the PMCOE offerings to provide the best payback of investment for both the PM Community and PMCOE efforts.
Since effective communication was a vital element to the success of the project, the PMCOE established a formal Communications Management Plan which promoted awareness and use of PMCOE products and services throughout the company. As companies merged, targeted emails to known project and program managers of each legacy company were used to announce the
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