Athos: Three Ways Of Persuading The Audience

The next topic the author offered for an argument is, setting your goals of what you want to gain from your audience. The first and most simple step is to change the audiences mood. If you are able to change their mood, you make them more vulnerable to your argument and more willing to listen to you. The second step winning an argument is, changing the audiences mind and opinion. An example of this from the text is, convincing the light bulb that a replacement is the best way to get some light in the room. You want to promote yourself to them instead of coming off with the impression of a rival. The last and most difficult step to winning an argument is, getting to audience to take action. In order to get the audience to do this, you must be on a more emotional and personal level. As quoted from the text, you not only need to use desire to motivate but you need to convince them that taking this action is not a big deal; something they shouldn’t sweat about. Overall, chapter was very descriptive and informing in distinguishing the difference between an argument and a fight, and how to go about winning these

The first chapter introduced the reader to the art of rhetoric. He describes how rhetoric works through real life examples. He demonstrates ways that rhetoric persuades us like, argument from strength, and seduction. He tells the reader that the sole purpose of arguing is to persuade the audience. He showed that the chief purpose of arguing is to also achieve consensus, a shared faith in a choice.

Aristotle has an idea that there are three rhetorical appeals people can use to persuade someone else – ethos, pathos and logos. Each of them is very useful and the persuasion will be most effective when three of them are all used. Amy Tan used all in “Mother Tongue.”

Any speech tries to persuade the audience to accomplish the goal of the speaker. There are multiple modes of persuasion. These modes include Logos and Pathos. Logos is the actual evidence and argument whereas pathos is the speakers appeal to the audience’s emotions. In Mary Fisher’s 1992 Republican National Convention Address also known as “A Whisper of AIDS” Fisher speaks to America about the seriousness of HIV and AIDS. Fisher uses both logos and pathos to appeal to the audience. She urges America to take action by using evidence and experiences to promote emotions and certain attitudes to her audience.

There is a great importance in the use of rhetoric. Rhetoric is the ability to write, or speak, persuasively with the usage of figurative language, and the goal of this is to change the way someone views something. Rhetoric is often used to persuade an audience by the usage of three different methods; these methods are known as ethos, logos, and pathos. Ethos is based off of credibility, which is based off of the speaker. Logos is based off of the use of reasoning and logic. Pathos is the usage of the audience’s emotions and feelings. By using these methods, the audience is more likely to agree with the speaker. Rhetoric is important because it changes people’s opinions and outlook on things. This is important due to the fact the use of rhetoric appears in our everyday

Persuasion consists of artistic and inartistic proof. This theory comes from the great Greek philosopher Aristotle. Artistic proof is controlled by the persuader who can control the choice of evidence, the organization of the persuasion, style of delivery, and language choices. Aristotle believed that there were three main types of artistic proof, ethos, pathos, and logos. Ethos is persuasion depending on a source’s credibility. Pathos uses the emotions to appeal to people. Lastly, logos uses the idea of logical and rational appeals. By implementing the three artistic proofs when raising awareness for the disease Lupus it can create great dividends for the cause and rally people to raise awareness.

There are many ways to convey a message to readers. Often times authors, speech writers, etc., refer to Aristotle’s three main concepts of rhetoric, Ethos, Pathos, and Logos. Ethos is considered to be the, “credibility,” of the author. Pathos is the idea of, “emotional appeal,” to the audience. Finally, Logos is the translated as the, “logic,” involved when making a point. All forms of rhetoric have at least one of these concepts, while good arguments incorporate a well balanced mixture of the three.

In many papers you will notice different types of persuasion that help the writer to give a reader a better of understanding of the paper. These types of persuasion are called rhetorical appeals. Each appeal has its own ability to give to the writer's paper, ethos is the credibility of the work the writer is using, pathos is appealing to the audience’s emotions, and lastly logos is the logical appeal. When writing a paper a person generally uses at least one rhetorical appeal to persuade their audience.

Today, one can see the tactic of persuasion being used as a standard avenue to influence a person’s attitude or beliefs by presenting them with different messages that encourage things like using certain brand name products, vote a certain way, or where to take a vacation just to name a few. There are four types of people that include gullible people, skeptical people, firm believers, and people who are leaders who trust others as well as make others follow their ideas. Persuasion is a widespread topic of social psychology and may be done in different ways. There are two types of cognitive processes by which to persuade someone, which are the central route or the peripheral route. For this assignment I used mostly the central route approach as well as using a little of the peripheral route approach. To reinforce the peripheral route approach the use of pathos was also used during the video to play on the emotions of the watcher. This PowerPoint is effective at using the central route of persuasion, peripheral

Many authors use rhetorical devices and strategies to get their point across and try to convince the reader to believe in their perspective. It can also be used to get emotions from its readers, but that isn’t really the whole point of persuading someone. For instance, Martin Luther King Jr. uses an abundance of pathos in order to make the reader or clergymen feel sympathy towards the black people. Along with pathos, he uses logos and a bundle of hypophora. In order to obtain the goal of persuasion, Martin Luther King Jr.’s letter contains rhetorical devices.

writer/speaker way to try to convince the audience of something without having to provide specific facts//reasons

The goal of this style is to be able to convince the readers that your statements are better and more valid than anybody else’s. There are three categories for the means of persuasion which are; Logos, Ethos, and Pathos. Thoreau uses these means pf persuasion very well throughout his essay to convince his audience.

Storytelling: Stories allow people to persuade themselves. A story will lower a prospect’s resistance, make complicated things easier to understand, and perk up their emotions.

The first essential of persuasion involves the structure of the argument being posed by one who is trying to provoke others to action. In order to convince someone of a new argument, idea or moral, one must use the proper methods: logos, ethos and pathos. According to Hauser, “The method

If the persuaded possesses high elaboration due to high topic relevance, a strong argument will manipulate that variable. If the persuaded has a high need for cognition, this can be exploited to form a strong argument, and so on.