Atlantic American Company Mission Statement Analysis

In order for any organization to be successful, they must be able to establish a purpose. Each and every organization must carry out this mission through its business operations and executed through all stakeholders actions. According to Radtke (1998), “A good mission statement should accurately explain why an organization exists and what it hopes to achieve in the future. It articulates the organization’s essential nature, its

The website www.missionstatements.com lists the mission of Dollar General as “Serving Others. For Customers, A Better Life. For Shareholders, A Superior Return. For Employees, Respect and Opportunity.” On their website, http://www2.dollargeneral.com/About-Us/pages/mission-profile.aspx, Dollar General shortens that to just “Serving Others,” however, navigating the website shows that Dollar General does work to incorporate the full mission statement into their day to day operations. In fact, each section of the mission statement is addressed in the about us page.

Virgin group limited is world largest british multinational company founded by Richard branson.it has various core business like travel,entertainment and life style and it includes 400 companies world wide.

Aflac Mission Statement from the web site in the assignment http://www.missionstatements.com. is: To combine aggressive strategic marketing with quality product and service at competitive prices to provide the best insurance value for consumers.

What is a business mission statement and how can it be applied in business. pg 181

This defines what a company will do to achieve its vision. It may include the company’s functions, goals and philosophies

This defines what a company will do to achieve its vision. It may include the company’s functions, goals and philosophies

“Our mission statement is simple: to partner with you and your business as an asset that provides quality, reliable products rather than a liability that creates headaches, tension and division. We pledge to focus on the smallest of details on our end so that we can provide to you a product and service that will allow you to focus on your own smallest of details.”

Whereas the mission defines the scope of a business or business unit and the goals define its strategic performance dimensions, its business unit competencies determine the means for achieving success.

A company's vision is a "general statement of its intended direction that evokes emotional feelings in organization members." (Dessler, 2003). The mission statement determines the type of business it will be by setting the purpose for the company, and

Caterpillar and Komatsu are two of the largest heavy equipment manufacturers in the world with total revenue of over $29.1 billion dollars for fiscal year 2001 between the two companies. Caterpillar was established in 1925 after Benjamin Holt and Daniel Best merged their two companies, both of which had been in business for over 35 years each. Komatsu was founded in 1921 when Komatsu Iron Works was spun off as an independent corporation from Takeuchi Mining Industry, Ltd. Both companies, Caterpillar and Komatsu, have since established themselves in the market as leaders of heavy equipment manufacturing.

A company’s mission statement specifies how the firm intends to compete and serve their customers (Hitt, Ireland, Hoskisson, 2013, p.18). The vision and mission provide the foundation for an organization’s strategies (Hitt et al., 2013, p. 18). The company’s objectives should be inspiring and relevant to all their stakeholders (p.18). Ford’s vision statement addresses the concerns of their stakeholders and their ability to enhance the firm’s

The mission of a company is considered to be its purpose. Basically, it should include what you will provide, who you will serve and also highlight your key attributes that should distinguish your organization from your competitors. There are no specific rules to develop a mission statement, what really matters is that should be a reflection and a helpful synopsis of the organization as well as it should speak to your stakeholders. Some characteristics that makes a mission statement successful is when it is succinct and can be printed in the back of a business card, when it is memorable and unique. Lastly it ought to be realistic and current, for instance, the mission should be a description of the present and not the future as well as it can not change constantly, in this case, when the firm changes its priorities, it is necessary to think if the new directions will affect its mission.

It involves defining a clear company mission, setting supporting objectives, designing a sound business portfolio and coordinating functional strategies.

This mission must take into account and balance the present with the uncertain future. It is an important administrative task for a manager’s mission to strive for the company’s full potential. As Drucker states, “What is the business’s theoretical optimum? What prevents us from attaining it? Where are the limiting and restraining factors that hold back the business and deprive it of the full return on its resources and efforts”? (32). Determining and adapting a productive mission requires a manager to be an entrepreneur, a risk taker, and an innovator. A good company mission is adaptable, and will allow the modern business to survive and perform in a new and unpredictable future.