Essay on Atlantic City Casino Case

1281 Words Oct 25th, 2014 6 Pages
1.

STEPS IN THE VALUE CHAIN
ACTIVITIES AT EACH STEP IN THE VALUE CHAIN: WITHOUT THEME PARK
ACTIVITIES AT EACH STEP IN THE VALUE CHAIN: WITH THEME PARK
DIFFERENCE ; STRATEGIC ISSUES

Step 1: Advertising and general promotion
Advertising focused on traditional media locations; mostly local, and targeted to those who live within 150 miles, and are middle aged or older. Advertising emphasizes mostly new attractions to draw old and new visitors.
Advertising and promotion focused on a younger audience, those with kids, promotions for families with kids stay free etc...
The focus should be to middle-aged visitors as well who have more leisure-time and willing to stay longer. Difference in the amount of advertising and promotion,
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While the coverage of the casino operations is likely to be same as without the theme park, with more children around, security will need to be increased. Also there will be a demand for new services: daycare and other activities for children.
The security has to be on the highest level. The area has to be safe for kids and parents. Type of entertainment offered will vary depending on kids.
Strategic management is important to the theme center.

Step 4: Hotel Operations
Traditional operations of hotel, such as customer service, locations, comfortableness, luxury, security, and etc.
Should focus on making hotel more luxurious to get attention and invite a larger crowd to book a stay. Build more welcoming atmosphere and provide best services to make it different.
While the coverage of the hotel operations is likely to be same as without the theme park, with more children around, security will need to be increased. Use for additional amenities such as pool. Because its location was several blocks away from other casinos, improving access to the casino and making it more attractive are important to draw more walk-in visitors.
Security is very important, Extra options like babysitting, games, swimming classes to keep kids and parents busy are necessary with the coming theme park.
Luxury plays a large factor without the theme park as this will create adult interest.
There are important strategies to manage the theme park to

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