Atlantic Computer Is A Leading Developer Company Of High Tech Servers

Atlantic computer’s most important goal is to increase profitability by selling ‘Tronn with PESA’ packages to consumers who want to operate web sites or share files. Among 4 price alternatives suggested in the case, the price based on value-in-use pricing analysis will be charged for ‘Tronn with PESA’ package. To achieve this goal, the company should overcome some impediments; one is that consumers are not accustomed to paying more money for the software tool such as PESA, and the other is that the company does not have sales structure for its new product. To overcome these problems, the company can make the new server product category and

For years, AMD held the place of a distant follower of the large microprocessor market leader, Intel. Up to there, the competitor Intel led the market (with a “push” strategy) by creating consumer needs thanks to technological innovations. Those were linked with strong marketing campaign in order to facilitate a quicker adoption process of their new product line. However, in 2003, AMD change its traditional strategy to use a widely different one by switching into a blue ocean strategy. Indeed, AMD has changed course to become a “starter” firm. AMD has decided to launch at first its own brand server microprocessor range, called “Opteron” before one of Intel. At this moment, the firm made the decision to initiate the moves of server segment and therefore take heavier risks in term of investments, sales, pushing partners

Pricing is a pertinent issue in procurement and acquisition in organizations. Consumers buying the commodities of an entity should get clarity on pricing related issues. There is uncertainty in Pro

When discussing cost of service, average cost would be the cost that Hardee should focus on. Choosing average cost over marginal cost is beneficial because, it contains the cost of both fixed and variable cost; which means that everything that pertains to production is addressed in the overall cost price. Hardee would benefit from using the cost of service method, because they would be able to break even or surpass their original cost of production. However, a disadvantage of cost of service, is that Hardee might lose customers because the customers don’t care about the cost of production. Value of service pricing is a pricing method that is established based on how valuable the service is to consumers in its market. The advantage of Hardee using value based pricing is that the customer will prices that are convenient to them, which could increase the number of their consumers. The disadvantage that Hardee will face from value

Clearwater Technologies’ problem is that end-user pricing for a capacity upgrade to the QTX server needed to be agreed upon in the upcoming meeting. Finance wants to increase revenue, sales wants to keep prices fair and management wants prices to stay within the margin model.

Some firms in service industries like repair shops and printing shops prefer to use the time and material pricing to decide the price of products. Under this approach, they need to pay attention to the time and material two parts and determine two pricing rates. The rate is decided by the interaction of demand and supply and by competitive industry environment (Seal, W. and

One of America’s largest forest products/paper firms with sales of $6.5Billion in 1983 and a net income of $105 million. The case study revolves around Atlantic Corporation’s intention to add linerboard capacity. In order to achieve this goal, they started looking at viable solutions, including purchasing and acquiring mill and box plants instead of through construction and fabrication of new plants and equipment. This included the possible acquisition of Royal Paper’s “crown jewels”, that is, the Monticello mill and the corrugated box plants.

Unlike PC market, the support service was more critical for server market since a problem in server even for a short time could cause serious problem in the customer’s business. Competitors such as Hewlett-Packard and IBM had begun offering variety support service aggressively to enhance the quality of their service. DELL, through a business model that focuses on direct PC sales, make to order model, low-cost production, and superior customer service, will definitely face some challenges or even have to change their strategy in order to guaranteed their high quality service when they enter the larger-scale server.

Based on these 6 factors in setting a price: selecting the pricing objective, determining demand, estimating costs, analyzing competitors costs, prices and offers, selecting a pricing method and selecting the final price, Singapore GP Pte Ltd employed 2 different pricing strategies. They are

Even though, there has been considerable diversity in the past modelling efforts, there are noticeable patterns of the models’ objectives and variables taken into account (Monroe and Mazumdar, 1988). The pricing models can be broadly classified into six groups (Monroe and Mazumdar, 1988): (1) single-period pricing models (2) dynamic pricing models (3) price promotion and discount models (4) product line pricing (5) price and other marketing-mix variables and (6) price and individual choices.

The fist factor that important in the pricing decision of iPhone 5C is by considering costs. For instance, since Apple Inc. wants to maximize its profits through establishing new products, the price should be set at the point where marginal revenue equals to marginal cost. We know that iPhone 5C is in the perfectly competitive market, the company can reach its maximum profit at equilibrium at X* and P*. To determine the price, Apple Inc. needs to do the marginal analysis. According to profits (π) equals to total revenues (TR) minus total costs (TC), which is π=(P*X)-(fixed cost+variable costs per unit *X), X is the number of units sold by Apple Inc. Of course, manager needs to ask several departments and contractors to know the cost of

Keeping these realities in mind, it is very much obvious that for this market, we choose and follow a value based pricing and do not keep the price of the product too high. It is advisable rather to follow an average pricing and let the consumers build some enthusiasm around the product.

The markets today are so complex and deal with so many variables it can be difficult to understand just exactly how they operate. In the following I will reveal the different kinds of market structures along with their different pricing strategies. Relating to these topics, I will focus on the importance of cost, competition and customer.

* Demand and supply: the expected level of demand for the technology; marketing requirements; users' willingness or ability to pay; alternative sources of supply; price and quality competitiveness; input and credit availability; pricing policies.

Now let us look at some of the decision making models which affect the pricing decisions regarding our electrical goods made by us. At last, we should understand the mechanics of making pricing calculations of our standard electrical goods based on an appropriate model.