Atlantic Computers Case Essay

Describe the characteristics of the industry in which Intel operates. How is Intel positioned in the industry?

To overcome consumers’ stereotype that the software tools such as PESA should be provided free and to charge additional price to PESA, we should make a new product category, called 'Specialized server'. 'Specialized server' is named for the reason that the Tronn with PESA is very effective when used especially for operating web server or sharing files. By creating a wholly new product category(but which is not new actually), the Atlantic computer company can make the consumers think in the way that the package is one single product, not the server and the software tool. Also, the package’s name should be changed such as ‘Tronn special’ For example, LED TV is not that different from LCD TV, but by creating the name LED TV and putting it into new product category, consumers started to think that those two products are different. In this way, we could erase out the stereotype

1. What are the lessons useful for their future microprocessor business that you think Intel should have taken away from their experience in the DRAM industry?

Everytime Adobe Acrobat releases an update my computer pops up with a nessage asking if I want to update it now or later. It also gives me the option to check a box for automatic updates (updating without asking my permission). I am not required to provide a disk or file.

Many of the problems that Carl has found concerning the new employee orientation could have been avoided. Carl is a recently hired employee himself. He should have kept up with the progress of the new employee orientation and checked on the files for the applicants. ABC, Inc. should also have made sure that their new employee was capable of doing his job efficiently. If Carl had stayed on top of his project, the problems that he faced would not have occurred.

Black & Decker Corporation is a corporation based in Towson, Maryland, United States, that designs and imports power tools and accessories, hardware and home improvement products, and technology based fastening systems.

Pricing is a pertinent issue in procurement and acquisition in organizations. Consumers buying the commodities of an entity should get clarity on pricing related issues. There is uncertainty in Pro

This sourcing strategy report represents the result of our analysis of four potential suppliers both domestic and international in an attempt of the company to outsource many key product components and subassemblies, including the 9000x series DVD drives. The identified suppliers include:

QTX is a sales support server that allows multiple users to maintain their sales account databases simultaneously. The databases control contact information, quote histories, copies of communications, and links to the customer’s corporate database for shipping records. The basic package consists of a processor, chassis, hard drive, and network interface and provided simultaneous access for 10 seats. Manufacturing costs for the basic QTX package is $500. Each 10 seat upgrade adds an additional $200 in manufacturing costs. Yearly sales were around 4,000 units. (See Appendix V.)

The discussions broke the team members into two distinct groups. The debate that was held about the two candidates revolved main around the values that each member held to be more desirable; friendliness and experience versus reliability and knowledge. The first group argued that the friendlier candidate would be a better fit for the position mainly because the members of that group tended to be more heavily involved in people oriented side of the organization, while the other group and the other candidate were more versed in the technical side of the organization. However, rather than this group meeting basing its agenda on the discussion of the values of the candidates, it was a series of comparison arguments in which each side attempted to argue why the other candidate would not do well in the open position. Both groups turned away from the civility required for such a group discussion to be rational and productive, and instead adopted a hostile approach.

Computer Power Group Pty Ltd is specifically know for its high quality IT services. Because it

An organization’s pricing strategy will vary depending on multiple factors. An organization needs to understand their competition and market share, the distribution chain, and ultimate goal of customer retention. This paper will review the pricing strategies of Intuit.

When USAA started in 1922, they were a property and casualty insurance company however, with time they expanded their services to their members and became a financial institution.

2. What do you think of the way the team set out to find a market for the Kittyhawk? What correct turns and what wrong turns did they make?

Page eight of the case begins to outline some of the challenges that the HP-Cisco alliance had already faced concerning the sale of joint products. For example, we learn that at HP, Cisco products did not count towards a sales representative’s quota and this resulted in a decline in sales of Cisco equipment by HP sales representatives. Further, if HP or Cisco sales staff had to master not only their parent company product line,