Atmospheric Cues in Retail Stores

To encourage customers to purchase their products or items and spend more time shopping, retailers utilize numerous strategies. A couple of this technique may be promotions or sales. Another useful tactic to draw customers attention base on the retailers merchandising philosophy. Such strategies are recognizable the minute the customer or potential customer enters the store. Merchandising philosophy may include store design and atmosphere, product layout, price position, the line of trade, location, parking and customer service. It is fundamental for a store to have an eye-catching scheme to attract its customers. Nordstrom, as well as Neiman Marcus, are two gigantic departments stores

Macy’s visual merchandising process starts with appeal. Every detail influences a customer’s decision to remain in the store, to eventually make a purchase. The simplest elements like general color scheme can affect a customer’s character and determine a purchase decision, as well as more business (Davis).

Advertisements are structured in a way to appeal to consumers in one of four aspects: biological, emotional, rational, or social. We are going to use a biological appeal, as well as a rational appeal in our advertisements.

Advertisements are making a negative impact on American culture, as they sway people’s emotions and moods, causing them to purchase unnecessary products. In the web article, Seven Reasons Why We’re Irrational Shoppers, Dr. Alain Samson observes that, “51 percent of respondents said that ‘feeling happy’ was a trigger for unplanned purchases” (Samson).This shows that, at times, a person’s feelings can also be a play a crucial role in persuading him or her to buy a specific item or good. For instance, a person may be having a great day, due to some special circumstances, and this excitement may cause them to purchase unnecessary items, such as

Each pair, or each individual in private, was exposed to one low-agency and one high-agency emotion ad. Those in pairs were asked not to express their feelings toward the ad until after they had handed in their questionnaire involving their reactions to each ad. The questionnaire asked participants to answer the questions pertaining to viewing pleasure, their attitude to the ad, covarities, as well as confound checks to establish that the ads were clear and understandable to all participants.

Everyday thousands of retail stores throughout the United States open up their stores in the morning for the sole purpose of attracting customers and selling them merchandise. For this assignment I decided to do a store analysis of the retail giant Wal-Mart. To begin with I will evaluate the store layout and design. Next I will explain the visual merchandising techniques used that Wal-Mart uses. Finally I will discuss the problems and recommendations that I have for Wal-Mart. Wal-Mart has continually been a leader in the retail industry, and it all starts with the layout of the store.

Jean Kilbourne shows that the major messages is that exhilaration come from products, and ads are guided customers away from what make them really happy. Every sentiments is used to sell something and leave shoppers romantic about the products.Advertisers exploit buyer's human desires for link, calmness,esteem, and

Other than sufficient space provided and product display, lightings are crucial factors for customers’ comfort too. Studies have shown that proper lighting can increase sales by up to 20%. I believe that everyone judge things by seeing. This is why lightings actually affect the ambiance of a retail store. Good display of lightings project the retail store’s image, which in turn attract more customers. It is like telling the customers ‘What you see is what you get’. This is why the retailer should make good use of lightings in order to draw customers’ attention. Retailers are therefore advised not to be stingy on lighting effects, as cheaper bulbs can cause merchandise to look grey and shabby. Also they must always ensure that there are no burnt-out light bulbs and tubes,

Many companies sway a consumer’s mindset by using emotional advertising. This type of advertising pulls at the consumer’s heartstrings and makes them act quickly without thinking critically. Strong images are used often in emotional advertising, as they provide a

Every day we all pass hundreds of different advertisements. Advertisements are viewed in magazines, on the internet, on billboards, on display in stores, and even on the TV. These ads are used to gain attention and business to the company’s products. Businesses try to produce the most vibrant, eye catching, and even the most member able advertisements. Unconsciously we are lured to these ads and wanting the product. But what ad do most consumers lean towards? Ads can have a variety of techniques to sell similar products, like bright colors, excitement, serious topics, and empowerment.

The campaign aims to influence components such as the evaluation of advertisement execution, viewing context and advertisement evoked mood.

For this assignment I have been asked to describe how visual merchandising is applied to the three selected retail outlets to an identified range of goods.

Consumer insight: The underlying consumer motivation is temporarily escaping from stress and communication overload. The ad is appealing and effective to the target.

Marketing and advertising play a major role in the promotion of companies and products in the United States. Consumers are constantly surrounded by advertisements by means of television and radio commercials, billboards, magazines, and even social media. But how exactly do companies appeal to their consumers? My topic explores the different strategies used to persuade everyday people to use a certain product or service. One of the biggest effective strategies used in advertising is by appealing to the audience’s emotions. I chose to analyze two different sources for my research. The first source is called Emotional Moneymaker: Why Advertisers Need to Appeal to Emotions, and it talks about emotion-based

There was a time when advertisement were made only to market and sell the products but now dramatic changes have taken place in this field (Shead and Dobson 01). Today companies not only want to sell their products but also aim to create emotional attachment with the customers for which they do emotional or subliminal advertising.