Attendance Vs Nba Attendance : Stats, Marketing Strategies, And The Reasoning Behind The Discrepancy

The book “Last Shot” shows what a basketball game is really about. It doesn't just show you the game and who wins; It shows you how all the competitors need to prepare immensely to attempt to win. It shows you how the players could throw everything away with their grades or selling team merchandise for a maximum profit. During the read of this book, you are Stevie Thomas, teen writing contest winner. You get to experience the time of your life (at least from his perspective), which is going and reporting at the Men’s Basketball NCAA Tournament Final Four. You discover what the reporters have to go through and maybe what the players are told to do. Basketball is much more than just the game, it’s life.

“For a promotion to be successful, it must be profitable. And to be profitable, it must enhance some, if not all, of the following goals: 1. Paid attendance, 2. Corporate tie-ins, 3. Sponsor value, and 4. Media coverage” (Helitzer 317). Promotions must increase the number of people at the event, or paid attendance, it also must enhance corporate tie-ins, which are signs or give-a-ways at the stadium. Sponsor value, or the value perceived by the sponsor must also be enhanced along with media coverage. Media coverage is enhanced by sending the local or national media sources bulletins about the events or by having press conferences. A strategy that a sports marketer must use is to stagger the promotional gimmicks throughout the event. If one staggers the promotion, then the audience is always aware of the event and looking out for the promotions.

“Rejected by Rose,” screamed, TNT broadcaster, Kevin Harlan. Derrick Rose’s block on Rajon Rondo’s shot was the play that forced game 7 and kept the Bull’s season alive. The 2009 first round series between the Chicago Bulls and the reigning NBA champions, Boston Celtics was the best playoff series I ever watched. What does Rose’s late-game heroics have to do with anything? The excitement of the sport of basketball. My paper will be about my favorite sport to watch and play I will also mention about my favorite sport to participate in ancillary. Afterward, I will relate my favorite sport to Michael Mandelbaum’s The Meaning of Sports and offer my opinion on the book.

Professional sports has become one of the most popular industries in the world today. The media spends billions of dollars on advertisements and teams spend millions of dollars on professional athletes all for one reason, the fans. The fans ticket sales and merchandise purchases are what keeps all the sport teams around and prevents professional athletes from losing their jobs. There are three types of fans in the sports world, average fans, fanatics, and fair-weather fans.

In today's media saturated culture, sports' programming has become a big business. The sporting industry, with annual revenues of over $100

In the early 1950’s, there was a huge decline in the excitement during basketball games in the National Basketball Association. What was once an exhilarating affair had turned into a dull, low scoring, and uneventful competition. In the 1950 season, the Fort Wayne Pistons defeated the Minneapolis Lakers with a score of 19-18. In another game, between the Boston Celtics and the Syracuse Nationals,

While I prefer to watch football on television, I would much rather attend a basketball game in person. The intimate environment provides a great atmosphere for watching a game. The roar of the crowd being amplified by the walls of the arena makes the sounds of an open football stadium pale in comparison. When combining the electric atmosphere with continuous action, going to a basketball game never disappoints. Since basketball is known as a “game of runs,” the feeling that no lead is ever safe adds to the tension in the air during important games.

In the past two decades, professional sports have skyrocketed to the top of the world’s cultural hierarchy. In an age where online streaming services such as Netflix and Hulu are leeching viewers from conventional television networks, professional sports have witnessed almost unprecedented growth. According to a 2011 study by A.T. Kearney, the sports industry is growing faster than overall GDP in developed countries such as America (Collington, Sultan, and Santander,“The Sports Market”), and the 2015 Super Bowl was the most watched television broadcast in American history (Pallotta, “Super Bowl XLIX posts the largest audience in TV history”). As the amount of money and attention poured into this booming industry grows, the influence of its

The NBA Cares also reach out to international by creating this program called “Basketball without Borders”. They fly basketball players from all over the world to host basketball games and give these international players from Europe and third world countries a chance to play in the NBA at Baruch college gym. This campaign has

The factors that make the game more exciting are the reaction of the live audience and watching the popular athletes that play the sport. There is abundance of money in the advertisement of men’s basketball that will lead to high television ratings and a high percentage of attendance in their games (Silverman, 2015). For this reason critics believe that men’s basketball is more exciting to watch because of the popular players, the live audience and also the high quality of advertising and screening. Though the previous argument is valid, there is a lack of funding in women’s basketball that serves as a hindrance to acquire recognition (Bailey, 2013). If women’s basketball advertising are given the same amount of money that is given to men, their games will be more exciting because there will be more live viewers and higher quality

Since the beginning of time, people have played sports. Unfortunately, some people can’t play, but they love to pay and watch others play instead. NBA games are by far the most interesting professional sports event to attend. It’s amazing to see the gigantic men in real life instead of on your television screen. You make amazing memories with the people you go with because the games are extremely fun. All you need for a great NBA game is a skillful team, lively fans, and some delicious, reasonably priced food. Is that too hard to ask for? Apparently, for some teams, it is.

Marketing plans and strategies are an important part of almost any business today. One of the biggest industries marketing plans have benefited and changed in a number of different ways is the sports industry. The development of the sports marketing industry has led companies to invest millions of dollars to have their product associated with specific teams, players, and sporting events attempting to connect with consumer and create profit for both parties involved. The money involved in sports marketing calls for these sponsorships and endorsement decisions to be made both strategically and confidently. After researching the sports industry from a business perspective the importance of marketing decisions is

Exotic animals, motocross cages and acrobats are substituted for dazzling dunks, jaw-dropping shots and crossovers that make your ankles hurt. But just like circus, the real story isn’t about what happens at center stage. It’s about the conflicts that brew outside the game and overshadow the action on the court.

However recently, women are making its presence known as die-hard fans which makes a huge impact.  With millions of fans nationwide, women make up nearly half the league’s fan base where 45 % who attend the game each weekend are females. Companies that do not recognize these statistics will lose many opportunities translated in lost dollars.  In recent years, the NFL has acknowledged and addressed the specific needs of the female consumer.  They develop marketing plans that target female fans with fashionable fan wear.  This strategy to leverage female fans has the potential to increase the organization’s revenue.

Sports' marketing is a comparatively new field and dimension within the broad concept of marketing. It is continuously evolving and changing today as society combats the free market to decide the legal and ethical limitations of business today. It is significant to note that this discipline within marketing is not clearly defined. Sports today use corporate sponsorships and television money in order to contend and pay for top quality athletes. Those companies use teams, leagues, colleges, and individuals to make a distinction between their products in a very aggressive business environment. What makes up sports marketing to one person could be considered selling out to another. The business world keeps pushing to find a competitive advantage and the sports world has in general welcomed the money offered (Weikel, n.d.).