Attitude Change Research Paper

The stronger an attitude is, the more likely it is to translate to one’s actions. Likewise, the more thorough the assertiveness is to the confined conduct, the more it will be pertinent for said behavior. If rational thought leads to the decision that a behavior should be done based upon a said assertiveness, and it is decided that the behavior can be done, most likely those behaviors will ascend (The THINK SPOT, 2013).

Cognitive dissonance is defined as the state of having inconsistent thoughts, beliefs, or attitudes, especially as relating to behavioral decisions and attitude change. Cognitive dissonance occurs most often when a person’s beliefs, morals or feeling are one way but they do not act accordingly. This dissonance may be displayed in numerous ways that may be done outwardly but also there is an internal process that takes place. A use of internal processing involves many different functions, included but not limited to, thinking, perception and problem solving. The driving force of dissonance is that we as humans attempt to align opposing thoughts or ideas and carry on with life in a way that still meets our morals, set standards or way of thinking. In doing so, we are then challenged to find what we believe as appropriate reasoning for making

making people aware of what influence fear can have on reason is an essential step

Attitude - Attitude toward a behavior is referred as an individual’s positive and negative evaluation of a relevant behavior and is composed of an individual’s salient beliefs regarding the perceived consequences of performing behavior (Ajzen, 1991, p.207).

what they do creates a type of tension known as cognitive dissonance. Cognitive dissonance can

If one is trying to pull a thought or feeling in closer, or push it away, they may be attempting to manipulate their cognitive dissonance. If one knows that they are not happy with their actions, they can dilute that feeling of cognitive dissonance by decreasing the negative or enhancing the positive attitudes about it (Smith & Mackie, n.d.). One might be a smoker for instance, and know that smoking is bad for them, but continue smoking anyway. A perception of a clash of unsuitable elements is a way to describe the way one feels when their actions and beliefs are at odds (McLeod, 2014). So, if one is unhappy about the things they do because they do not match what they think they should do, they will be said to be experiencing cognitive dissonance.

According to the Yale Attitude Change Approach, individuals are more persuaded by messages which do not seem to be designed to influence them. If the argument presented by the politician is intended to persuade the audience into voting for them or conforming to their belief system, then it will be a fail. Another reason why the argument may not have persuaded or convinced the audience is due to the period in which it was articulated. If the speeches are to be given back to back and there will be a delay before people have time to make up their minds, then it is best if the judicious political argument is presented first. Under these conditions, the primacy effect is likely to take place where individuals will remember the first thing that they

According to Darity (2008), the theory of cognitive dissonance refers to an individual’s conflicting attitudes, beliefs or behaviors, the resulting feeling of discomfort within the individual and the individual’s inevitable desire to reduce the discomfort by changing their attitude, belief or behavior in order to create cognitive consonance and harmony (Fox, 2006; Cognitive Dissonance, 2008; Hershey, Blanchard and Johnson, 2012). A cigarette smoker is a commonly used example of a cognitively dissonant individual. For example, Sarah, smoker may feel the need to quit do to the dangers of smoking but Sarah may also want to smoke because they like the feeling of smoking. Sarah’s attitudes are conflicting and to ease her discomfort she will adjust their attitude to fit the behavior by convincing her that there isn’t enough evidence of the dangers of smoking. Another example is when an individual decides that they don’t want to eat fatty foods in order to lose weight but the individual eats a donut after dinner and convinces themselves that the donut isn’t that fatty.

An attitude are the long lasting beliefs, feelings, and behavioral responses towards social objects such as other people or issues (Attitudes and Behavior, n.d.). Attitudes can either be positive or negative.

Attitudes are thoughts that you have accepted as true and that lead you to think, feel, or act positively or negatively toward a person, idea or event. They represent an emotional readiness to behave in a particular manner. (Reece) Positive and negative attitudes affect how you work and how you influence other people around you. These attitudes can absolutely be changed though because we are not born with those attitudes. We form them as time passes, depending on the situations that we have been through. For instance, if you had a job where your supervisor was racist toward you, you would begin to form a negative attitude about supervisors thinking that all of them are going to be racist. Instead, you can change your attitude by thinking that not everyone acts the same way. A positive attitude can make a difference between an amazing life and a nonsense one. Therefore, a lot of people should try to change their attitude to a positive one.

This essay will examine the strength of the link between attitudes and behaviour and show that attitudes do not always predict behaviour as there are a number of variables that need to be put in place before the evaluation of a person behaving according to their attitudes can be assessed. These variables will be discussed in some detail. The three component model will be discussed and also attitude formation will be touched upon, before the link between behaviour and attitude can be examined a general understanding of how and why attitudes are formed needs to be addressed.

Attitudes carry a huge weight in social psychology. In the past, the theory of attitudes was considered the most dominant study in social psychology (Allport, 1935). Throughout time, the term attitude has accumulated many definitions, a renowned definition being “a relatively enduring organisation of beliefs, feelings and behavioural tendencies towards socially significant objects, groups, events or symbols” (Hogg and Vaughan, 2014, p. 150). The focus on attitudes is so significant because the question of whether attitudes can predict behaviour has arisen time after time. If attitudes do predict behaviour, we can discover why people act in certain ways and, therefore, attempt to change negative behaviours. Over time, work has been carried out to determine to what extent attitudes predict behaviour.

Before trying to answer the question if attitudes predict behaviour, it is necessary to understand what does attitudes mean. This essay will first explain the definition of attitudes and behaviour. Thereafter will explain why an attitudes does not predict behaviour and then argue that occasionally an attitude can

There are so many ways to portray messages of fear, and that’s why it’s used in so many diverse industries to sell both products and services. For example, the sunscreen industry shifted its messaging from helping people get the darkest possible tans, to helping people avoid getting skin cancer. By using a message that elicits feelings of fear in consumers’ minds, sunscreen brands turned what could have been a brand disaster into a brand opportunity. “Cutting your

Attitudes refer to one’s evaluations of the social world: others, objects and ideas. These overall evaluations can be positive, negative, or neutral, vary in their extremity and be based on a variety of information (Tesser and Martin, 1996; Petty, Wheeler, and Tormala, 2003 ). A popular conceptualization of the attitude construct, the tripartite theory, holds that there are three primary types of information in which attitudes can be based (Breckler, 1984; Rosenberg & Hovland, 1960; Zanna & Rempel, 1988) : cognitions or beliefs, affect or feelings and actions or behaviour. As defined by Richard Perloff, persuasion is the process which moulds and shapes attitudes. It is through persuasion that changes in attitudes can occur. The two methods