Attitude Formation

1356 Words Jul 3rd, 2014 6 Pages
Attitude Formation
Lawanda Thomas
Walden University

Attitude Formation
The field of social psychology focuses on understanding the behavior of an individual and seeks to include the aspects of external and internal influences that impact behavior. Not only is ones behavior impacted by emotions, behavior is also impacted by how an individual perceives a situation and acceptance to engage in that situation (Fiske, 2010). Hogg and Cooper (2007) argue social psychologists note individuals view the world and its interactions during the attitude judgment process. This judgmental process determines a situation to be positive or negative, favorable or unfavorable, and engage or avoid which then forms an attitude that determines the
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Cognitive, Affective, and Behavioral Impact Attitude Formation As research has advanced within the field of social psychology around understanding the process in which an individual develops an attitude and the impacts of a developed attitude, exploring the formation from a cognitive, affective, and behavioral process had gained great review (Hogg & Cooper, 2007). During the beginning of research around understanding attitude formation, the development of models was used to provide both a theoretical and empirical bases to provided reasoning of the formation. Sociologists understood attitude formation constructed of several different approaches; however, cognitive, affect, and behavioral where explored in great detail. By exploring those three areas, sociologist hoped to provide frameworks of practice and studies to advance the understanding of attitude formation and practice (Fiske, 2010; Hogg & Cooper, 2007). The first approach towards understanding attitude formation was exploring it from a cognitive aspect. During this approach sociologist argued individuals develop attitudes due to personal thoughts and beliefs associated with the outcome of the event (Fiske, 2010; Hogg & Cooper, 2007). For an example if an individual believes the outcome of the event is either positive or negative determines what attitude they form towards the event. Fishbein and Ajzen (1975) noted attitude formed due to