Attitude, Values, and Ethics

6839 WordsNov 14, 201228 Pages
4 ATTITUDES, VALUES, AND ETHICS Chapter Scan ATTITUDES ARE SHAPED BY THE INTERACTION OF SITUATIONS, EXPERIENCES AND VALUES. ATTITUDES ARE LEARNED, AND CARRIED INTO THE WORK ENVIRONMENT. THIS CHAPTER EXAMINES HOW ATTITUDES ARE FORMED AND HOW THEY AFFECT OUR PERCEPTIONS AND OUR ACTIONS IN RELATIONSHIP TO ETHICS. DEVELOPMENT OF VALUES IS DISCUSSED BY EXAMINING ROKEACH’S INSTRUMENTAL AND TERMINAL VALUES RESEARCH. A MODEL OF ETHICAL BEHAVIOR IS PRESENTED, AND FACTORS AFFECTING ETHICAL BEHAVIOR ARE DISCUSSED. LEARNING OBJECTIVES After reading this chapter, you should be able to do the following: 1. Explain the ABC model of an attitude. 2. Describe how attitudes are formed. 3. Define job satisfaction and organizational…show more content…
Continuance commitment is based on the fact that an individual cannot afford to leave. Normative commitment refers to a perceived obligation to remain with the organization. Some interesting outcomes of widespread company downsizing ventures may alter the level and types of organizational commitment. E. Persuasion and Attitude Change Because attitudes can be altered and shaped, it is in the interest of managers to be conscious of ways in which they might affect attitude changes. Through persuasion, attitudes can be altered. Characteristics of the persuader, and the individual being persuaded, and the message itself must be considered. Source characteristics are related to the individual trying to persuade another, while target characteristics are related to the individual being persuaded. 1. Source Characteristics The persuader may have an impact on the target through expertise, trustworthiness, attractiveness, and/or likability. 2. Target Characteristics The persuader may have difficulty persuading a target who has high self-esteem, who is resistant to change, or who is negative. 3. Message Characteristics People react either negatively or positively to the message content, as well as to the perceived intent of the persuader sending the message. 4. Cognitive Routes to Persuasion Persuasion occurs through either a central route or a peripheral route, or both. The
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