Attitude of Indian Consumers Towards Online Shopping

Ansari (2016) in a research indicated that online shopping in Saudi Arabia is booming at 60% annual growth rate and more than 62 million people visited the biggest online retailer Souq.com, in the first six months of 2014. In his study of 400 respondents, he concluded that women are more motivated to shop online than men although there were more male respondents than female. Respondents educated at bachelor’s degree also showed more interest in online shopping. Employment status does also influence the online shopping decision compared to those who are not

In todays scenario, online Shopping play a great importance in the modern business environment. Online shopping has opened the door of opportunity and advantage to the firms. Rowley Jennifer, (1998) examined that internet is becoming a hotbed of advertising, shopping and commercial activity. Hsieh et al., (2013) stated that internet is influencing

Consumers are making purchases daily. There are a number of occasions and reasons prompting people to shop. Special occasions such as birthdays, anniversaries, and holidays all contribute to retail sales. Sustaining one’s daily life through purchase of food, clothing, personal hygiene products and cleaning products also contributes to the economy through commerce. How do most people like to shop? In recent years a new alternative to the traditional brick-and-mortar shopping, online shopping, has increased in popularity. “U.S. e-commerce sales grew from 72 billion U.S. dollars in 2002 to 228 billion U.S. dollars in 2010.” (“Online shopping,” n.d.,

Shopping is a big deal to most people in this particular century. People are trained to shop a few years after they are born. People shop for so many reasons. Some people shop to release stress and others shop just for fun. Some people even classify shopping as a hobby. Just recently, a new kind of shopping has started dominating gradually. Online shopping is little by little vanquishing all other kinds of shopping and it is all thanks to shoppers. Without these dedicated shoppers, shopping would have been a thing of the past. These shoppers are classified into three sub groups which makes identification easier. There are the cheap shoppers, the spendthrifts, and the indifferent shoppers who simply don’t carabout anything.

Technology is constantly changing and it influences the shopping habits of the consumers. Roberts (2004) argues that online shopping opportunities have increased

The Internet has changed the way we do virtually everything, including the way we shop. However, shopping is not the only thing that has changed. In the last decade we have changed the way, we apply for loans, study, and even plan a vacation. Doing any of these things would have been impossible a few decades ago. At present, online banking, paying bills, ordering new services, and shopping online have become part of our daily lives. Traditional brick-and-mortar stores have been around much longer than online stores, but we cannot deny that online shopping is giving the traditional stores competition. Many consumers still choose to shop at regular brick-and-mortar stores because they like to see and

Social factors: People's lifestyle is changing. In recent years, more and more people prefer to shop online. Mintel (2015) demonstrated that approximately 70% of Americans would shop online regularly, especially in the 20-34 age group. In addition, recently,

The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.

The analysis showed that 49.8% of those surveyed were women and 50% were male. The group under age 24 made up a little less than two thirds of the total. Those over 24 accounted for the rest. Respondents who had used the Internet for five years or more represented 79% of the study. The results clearly showed that online shopping motivations, information searches, and attitude all had a significant affect on online purchases.

Have you ever been inside stores, It's packed and you just can't find what you're looking for? So you go home and decide to find the item you were looking for online. There's two type of people of in this world those who like to shop online and those who like to shop in stores. Most people prefer online shopping rather than shopping in stores. I know this because websites are created so that the buyers like me and you can spend more time on it which means more money. Three main causes why people spend more money online are the larger carts, pricing, and increased browsing time.

As a tool available to a fairly wide public, the internet is only twenty years old, but it is already the key catalyst of the most extensive and fastest technological revolution in history. The internet, the single most powerful agent of change in recent history, In the words of Arthur.C Clarke, “any sufficiently advanced technology is indistinguishable from magic,” ("Quotations Page: Quote from Arthur C. Clarke," n.d.)The rapid pare and reach of the change wrought by the internet indeed has a touch of magic about them. There are two main ways to go shopping in our daily lives. One is shopping online; another is shopping at the real shop. As a matter fact, shopping online is a new way for people to go shopping. Online shopping is better than shopping at the shop in some ways in my opinion, shopping online has a strong advantage; it helps you save your money in many ways, provides comfort, open standards for communicating data and information between computer.

Since 2008, more than half of the global population has been living in urban areas; there is a pheromone, which is inequality rise between urban and rural areas. Changing rural populations have been associated with declines in the number of rural retail outlets (Stone, 1989, 1995; Vias, 2004). As a result, rural consumers have less immediate access to important goods in their communities. However, rural consumers are experienced in using catalogs to obtain products. (Michals, 1997). As compared to in-store shopping, online shopping include greater merchandise selection and the convenience of shopping from home and of having goods delivered there. In the past decades, thanks to the rapid and prosperous growth of the e-commerce, e-commerce that makes our life more convenient and efficient which had led number of research studies aimed to

In the past, Amazon’s business model focused solely on selling books in the global marketplace. Since its establishment, Amazon has acquired numerous new investments including companies such as Audible.com and BookSurge LLC. These large investments eventually secured the company’s top position as the leading e-commerce platform in the United States (Treanor, 2010). In the early days of the Internet, traditional shopping at local businesses were still the most popular choice among consumers. In 1998, e-commerce sales only accounted for 0.25% of total retail sales (Lee, Paswan, Ganesh & Xavier, 2009). In the early 1990’s shopping conditions among local businesses were favorable and specialty mom and pop stores were preferred for their hands-on customer service experience. Internet shopping was still regarded by many as being unsafe and in personable, but in the coming years this viewpoint began to shift. By the mid 2000’s, e-commerce had less of societal stigma and became a standard way of shopping for many Americans (Treanor, 2010).

This chapter of the dissertation aims at providing an understanding into why consumers choose to shop either online or in store and it is important to understand consumer buying behaviours, motivations of shopping and the decision process by reviewing relevant literature and theories. This will enable the author to understand how each of these shopping platforms can satisfy consumer needs and their desires. The literature review will be divided into five sections: Retail marketing overview, motivations of shopping, online shopping behaviour, in store shopping behaviour and the consumer buying decision process.

According to Brassington, F. and Pettitt, S., (2000) Consumer behavior of every individual is different from other depending on buying choices which is influenced by buying habits and choices that are turn tampered by psychological and social drivers that affect purchase decision process. Consumer attitude with regards to online shopping depends on the direct effects of relevant online shopping features. Online shopping features can be classified into consumer’s