Attractive Packaging and Product Display

Aesthetic is one of the numerous components that lead consumers to shop where they shop. Aesthetic is especially important considering big chain grocery stores that include attracting customers as one of their main goals.

Packaging has become key to the success of a product as proven by kellogg’s cereal, many alcohol brands, and almost as many toilet paper brands. Thomas Hine’s article What’s in a Package explains the reasoning behind packaging why it is an influential as it is. Without packaging most products would be nothing. Companies have learned how to appeal to human emotions in order to increase the sales of their products. These are things that the average person does not even realize catches them because it is done subconsciously. Without the amount of time that is put into designing packages most products would not be as informative as they are now. Customers would have to spend more time looking at things to figure out if that is really what they want. With the competitive atmosphere packaging has created it makes shopping that much quicker and rakes in more profits for the companies. Thomas Hine has given people an inside look at how important packaging really is and has shed a completely different like on consumerism

This company is emphasising how their product is an authentic Asian dish and the yellow and red brand colours they incorporate in their logo is used to highlight their authentic background. Another range of competitors would include 2-minute noodle companies such as ‘Maggi’, ‘Indomie Mi Goreng’, ‘Nissin 's Demae Ramen’, and ‘Nong Shim 's Shin Ramyun’. Although Lee’s Chilled Meals produces a slightly different product, companies like Maggi are well established within the ready-to-eat noodle market and have an established consumer base. An online survey was created and distributed to 693 people (347 males and 346 females) between 18-25 across Sydney. Numerous key insights were identified as a result of this research, one of the most important was when creating an advertisement image of the product to not simply show a bowl of noodles on a table in front of any empty seat. Through the use of multiple place settings and another bowl of noodles and by showing two people consuming the product, this can evoke the idea in the mind of the consumer that the product is one to be shared and enjoyed with other people, hence creating a positive experience. The use of the ‘visual depiction effect’ to subtly manipulate the positioning of utensils and cutlery to match that of the viewers dominant hand provokes mental stimulation and generates mental association towards the use of the product. Elder and Krishna concluded from a study

Stride packaging is always very eye-catching, with bright colors and intricate designs. These colors and designs often attract impulsive buyers (Chavan-Patil 1).Stride packages have the distinctive “S” on the front accompanied by artistic covers, to ensure that customers recognize them. Another signature mark of Stride is the quote on the inside of the package, which adds a fun twist to the boring inside of most gum packages. On the other hand, Wrigley’s 5 Gum is quite sophisticated. The black, ribbed package has an air of superiority. Studies even show that the very color black is associated with sophistication, seduction, and mystery (Chavan-Patil 1). When Wrigley’s Company first introduced 5 Gum, the market was full of brightly colored packages, so the idea of a black package gave 5 Gum a distinct look, easy to find by buyers (Shultz 1). Wrigley’s 5 Gum also has a color coordinated five on the front so that customers can determine the flavor easily. Both Stride and Wrigley’s 5 Gum have innovative

In the essay, “What’s in a Package”, written by Thomas Hine, the author describes how we live in a world unaware of what’s right under our noses when it comes to consumers and buying items in packages. He explains the many ways packaging is relevant in our lives and how much of an impact it has on us without us even knowing. He illustrates packaging as something that has evolved and is still evolving over time and something that plays a huge role in why we buy the things we do. First, the author introduces how everyone has the desire of wanting to buy things, regardless of where it may be or what it is. He mentions that the businesses selling these items are not only getting you buy their product but also believe they they will benefit us in some way, shape or form.

Perceiving the volume of the food/drink by the shape of the container is very common in our day to day life. These perceptual reasoning can vary from person to person, as it is related with the individual psychological attitude1. Studying the food consumption based on the volume perceived by the shape of the holding container is important for policy makers, managers, health professionals, and dieters or diabetics who are concerned with monitoring and better controlling food and beverage consumption2. Here is this article, psychology of the author in perceiving the volume by shape is analyzed by detailed experiment and observation.

Have you ever thought about how much research by the company has gone to make a package appeal to you? Chances are the packaging has gone through intense scrutiny from psychologists, experimental subjects, and government regulation, just so that you will want to buy their product over their competitors. In Thomas Hine’s essay, What’s in a Package, Hine discusses the great that packaging goes through before reaching the shelf, the importance of manufactures’ marketing campaign, the importance of packages depending on the culture, then finally to why designs will change over time. Walking down the aisle of a supermarket is how Thomas Hine begins his original argument on how packaging can evoke an involuntary emotional feelings or nostalgic responses. Instead of the old fashion market place where you would have people pitching their product to you, now their role is taken over by packaging that sells itself.

“The post-war suburbanization, growth in families and income, the birth of national TV advertising, consolidation of consumer product companies, and the explosion of national retailers, all led to a single new development, the creation of brands to support these changes in consumer lifestyle (Shear, 2009).” Package design or brand creation was greatly influenced by this drastic change in consumer lifestyle (Shear, 2009). Designers started using enticing slogans such as “quick ‘n’ easy” or “heat ‘n’ serve” along with their products such as pump action bottles, ready-made packs etc. all to catch the eye of their would-be-buyer (Young & Young, 2004; pp.39 – 41). The actual product wasn’t that much different when it came to face value, that is why the packaging that held it would have to be recognisable and communicate to the consumer that the product they are about to buy is better than any competitor out there (Young & Young, 2004; pp.39 – 41).

The Book Total Package written by Thomas Hine was a very educational book to read in the since that it hit many hard point about selling your product through various methods of Packaging designs and types. I think there were many important things to take away from this book. Even though my major is not graphic design I still will use these methods thought my own works of game design. If its tricking the player into taking certain paths, making them believe one object is better than another, to go back to certain places that are familiar to them and even if the stores where our games are placed and packaged to really grab the consumer of the games attention. We always compete to sell our games because we as well must sell to make money.

Nevertheless, do not be deceived- a bland canvas is rendered not to free it of excitement and allure, but rather to enhance, to project the masterpiece which has been painted onto it. Too often, artists dream up quite wonderful, and exciting displays for their cereal boxes, yet the intention of an engaging, powerful Picasso sketch, is only drowned out with information, and a plethora of colors our eyes can only gawk at. Indeed, the modest candor of the “Cinnamon Toast Crunch” box, expounds more worth to the consumer than a wall of color and text could ever support- courtesy of a design that knows exactly what the buyer wants to

We allow users to select the design of their package and the products through our online services of user friendly designer options. The increased amount of sales with functionally reducing operational prices along with the huge profits margins are the few treats you get at

Branding is a tool to make the goods of one producer different from another producer (Keller, 2003). Carroll (2008) asserts that branding is a sign of quality, and it is helpful to increase

In this summative essay I would like to explore and analyse the influence that Graphic design has had on popular culture and consumerism. Graphic design can be defined as “the art and practice of planning and projecting ideas and experiences with visual and textual content. The form of the communication can be physical or virtual, and may include images, words, or graphic forms.” (aiga.org) Designers are problem solvers and it is their job to come up with a suitable solution to a problem. They have to find the best suitable means to communicate a particular message. Graphic Designers are at the forefront of advertising and the battle of selling giving the designer even greater responsibility, because of this graphic designers play a big role in consumerism. Consumerism, “as a social and economic order and ideology encourages the acquisition of goods and services in ever-greater amounts.” (wikipedia.org) Society have been gradually made to believe that they can increase their happiness through buying and spending. Consumerism is an international problem, but has existed for many years, people purchasing goods that exceeded those of their basic needs dates way back to the first civilisations, in the eras of ancient Egypt and Rome. A turn in consumerism arrived just before the industrial revolution, people worked long hours and earned low wages, so they didn 't have the time or the disposable income for excess spending. The industrial revolution welcomed the use of assembly

After television ads, packaging is the most effective form of marketing foods for children. Packaging attracts kids with color, fun characters that they can relate to, and toy prizes in the box that may cause the children to just want the toy

This report presents the research, findings and recommendations resulting from the research, “IMPACT OF PRINT MEDIA ON CONSUMER BUYING BEHAVIOUR”, supported by Prof. Gazala Y. Ashraf and authored by the Dean. The objective was to compile and synthesize information on the status of Consumer perception. In so doing, it lays the foundation for the development of print media management decision support system that will facilitate scientifically sound decision making. The involvement in this project reflects its long-term interest print media activities consistent with its mandate to “promote the orderly, integrated and comprehensive development, use and conservation of the