Attractiveness Of Business Expansion : An Overview

Advancing humanity as a whole, technology has changed the way we live. From communication to transportation, we depend on technology to help us get through our day. Introducing the mobile phone, the mass media were hit with a surprise. As a phone that could call through thin air,

As we step into a new decade, we are experiencing tremendous changes in the technological environment with constantly emerging advancements. Innovations are appearing everyday in a turbulent market flooded with big players and more new entrants everyday. Mobile phones have become an essential part of a person’s image and social identity.

| The ever advancing technology of mobile devices have affected almost every aspect of our everyday lives. Mobile devices have made it easier to communicate. With the way mobile devices right now, people are able to multitask and increase effectiveness of their business. Our devices can search, pay for merchandise and connect you to a business conference on the golf course. In today's business world, people are expected to do more in a lesser amount of time, making devices that can handle this type of behavior more of a necessity. Storage of information can be done on portable (flash) drives and taken with you anywhere you go, making it possible to have information at your fingertips without being tied to an office or home computer. You can send emails from your phone or a tablet making the virtual office a place of regular business. Social media has not only impacted our personal lives, but it has definitely invaded the work environment as well. With the use of Facebook

The constant technology environmental changes have changed the way companies operate and consumers purchase products. Companies must stay abreast of new ways to advertise their products and make service fast, efficient, and reliable. Consumers are now looking for ways to order and pay for products with ease thru the use of apps, and smart phones. If companies do not fit their product in some form in the palm of the consumers hand thru their phone they will

As modern society carries smart phones with them wherever they go, marketing opportunities are created making it possible for someone to browse the internet, use a search engine, watch a video, connect with social networking, just about anywhere they are at any given moment. As a matter of fact, 79% of

The advantages of allowing employees to use their personal smartphones for work are that it would allow companies to enjoy all of the same benefits of a mobile workforce without spending their own money on unnecessary devices and mobile initiatives. Empowering employees to choose the best device to get their work done, including personally-owned laptops as well as smartphones and tablets, will allow employees to become more mobile and productive. The disadvantages of allowing employees to use their personal smartphones for work are that employees work with more than one type of mobile device and operating system. A significantly large amount of IT resources would have to be dedicated to managing and maintaining a large number of devices in an organization. This presents difficulties for companies to provide

Technology is everywhere and is evolving permanently. Since the beginning, it has been changing the way people work, travel, communicate, socialize, and shop. Consequently, people’s shopping practices have changed as well, which has led companies to modify the way they advertise their goods and services. In “How to Market to Men in 2010” Terry O’ Reilly (n.d.) states that advertising had a huge innovation in 1915 when the first ad for men was printed by the company Cadillac. Marketers found a new technique to advertise merchandise, which led on to associate the product to the desires of the people. A couple of decades ago, the more common means for advertising products were through television, radio, and print media including newspapers, magazines, and flyers. Nowadays companies are opting out of traditional advertising and instead they are using the internet and the social networks to promote their commodities.

| Mobile devices: The majority of individuals now carry with them devices that in the past were the purview of IT. Whether it is smart phones such as iPhone, Blackberry, Android, and Windows Phone 7, or tablet devices such as iPad and Google OS or Windows based devices, individuals have the power of a desktop in their hands. Given existing technologies, users can perform most of their standard business responsibilities using these devices and the applications available on them. Whether it be customer, product/service, or financial transactions, sitting at your desk with a computer is no longer required. Legacy IT organizations struggle with this new direction, and issues of control and change persist.

Mobile technology allows companies to have an unprecedented level of connectivity between employees, vendors, and their customers. Applications on mobile devices allow people to connect with others through social media such as LinkedIn, Facebook and Twitter. Web-based applications are used to enable direct communication with audiences in a variety of ways (Schwartz, 2005).. Use of real-time communication can be important in improving customer service in a business and the staff time is spent efficiently. A customer or company uses such devices to make quotations and interactive order processing.

It is often assumed that planned change will be beneficial for those involved. Innovation, however, in altering existing arrangements, is both personally and organizationally threatening and brings losses as well as gains. Any change, however small, is likely to disadvantage one or more of those concerned.

Of the many disruptive innovations that are impacting computing, social networking and how people and companies communicate, smartphones are among the most significant. Their impact on the traditional PC market continues unabated with research firms including the wlel-respected Gartner Group claiming that there are more smartphones sold in 2011 than traditional laptop PCs, a point Apple Inc., likes to mention in their annual report as their iPad is leading this assault on traditional computing (Apple Investor Relations, 2012). Smartphones are also re-ordering existing enterprise software areas long held under the control of such large and conservatively run companies including IBM, Oracle, SAP and others (Franke, Schreier, 2010). Due to the strength of the disruptive nature of this technology, market research and advisory firm Gartner states that approximately 469 M units were sold in the last year with this year's forecast being 1.1B total worldwide (Apple Investor Relations, 2012). As smartphones are used the majority of the time for keeping consumers and companies both linked to social networks, regardless if they are public or private

“A survey of 500 cell phone users from a public relations firm Ranier Pr found that 74 percent of respondents said they were interested in receiving short-range messages via such technology as SMS, MMS and Bluetooth (Mathieson, 2005, p. 189).” Therefore, Omni has research the best methods to meet their goals for the marketing campaign and the cost involved, which should not exceed a $150,000 dollar first investment. Our goal is to use an angle investors equity capital and distribute it across multiple campaign channels including SEO Optimization, Pay per click, Promotion Pr and Digital Advertising and lastly mobile. Expanding global customers in Japan and the UK up to 5000 and transposing those customers into sales up to 25% of the initial investment plus a 15% profit on all start-up capital (Strategic Growth.com, 2009).

BlackBerry has always been strongest in their enterprise services sector. Even though hardware sales have always greatly surpassed service revenue, the service portfolio was the reason that most corporations signed on to the BlackBerry ecosystem. According to S&P Capital IQ, BlackBerry believes it has the largest installed user base in the mobile device management (MDM) market through the BlackBerry Enterprise Server (BES) system, although this claim could not be independently verified. As Apple’s iOS and Google’s Android operating systems begin to emulate certain features of BES, however, and reviewing BlackBerry’s dismal recent hardware releases, BlackBerry’s viability as a competitor in today’s highly innovative and fast-paced mobile device market remains to be seen.

“The Global Media Group viewed Coca-Cola’s Flaschenpost campaign in Europe as an example of the potential of mobile marketing”. Customers can receive unique codes imprinted on the Coca-Cola boxes, cans and bottles when they buy the products, and then they use the codes to download free mobile content. As a direct result of this campaign, “more than six million free wallpapers and ringtones were downloaded to mobile phones”.

The organization expansion level in today business le is greater than before. And with the global movement for most of the organizations, we can see that most of the business today evolves many aspects in term of employees, vendors, and strategies, department’s, and also in many cases different strategy and service that one global business are offering. With all these aspects we can see that for such expansion, it is must for any organization to have any organized methodology to be able to handle all these business matters. And with the large volume of data flow between the organization departments, we can find that it is must to have a stable infrastructure for the enterprise to handle its daily operation, also with continues faced and improvement challenge, organization find its important for them to adopt new policies, and this adoption might make a huge change in the company policy, and effect its strategic plan for the present term, which will include in many ways the effect of budget. However it will be also considered an important aspect to be able to have a general view of how that new change in business line will affect the ROI down the road.). As a result, according to the article; 'huge percentage of access all computing resources through thin devices, provided by TTB as well as bring your own device '.software are listed by the writer for the purpose: