Audi A6 2012 Marketing Plan

Strength: Tesla has uniquely set their brand apart from its competition with its high product differentiation strategy through its technology of the electric power train.

Jaguar Cars company is related to one of the most luxurious automobile manufactures and is on a high level in contingent upon popularity, which is one of many strengths of the company. They create a good brand image for themselves and this is the reason why they are well known in a range of many different countries. Secondly, their workforce is very skilled because they main purpose is an excellent quality, which they want to construct with every single product. Thirdly, they put many efforts in research and development to get ready for the future events as well as to provide every possible latest technology before the competitors.

From beginning, Porsche had positioned strategically in the niche market industry for the ability in producing a high quality luxury sport car.

Porsche is a tradition and a legacy all by itself. The competitive positioning of the Boxter is associated with the brand name. Porsche’s luxury and lifestyle brand are luxury personified in terms of the technically superior design. The long term success of the brand is only due to its designing and technical competence to deal with the super luxury definition.

Weakness: - Their main weaknesses are that they provide older car models than their opponents and have age limitations on some cars.

Audi is a German car company which manufactures, design, engineers, produces, markets the luxury cars across the world. Since 1966, the Volkswagen group owns the 99.55 % ownership. The pat slogan of the company is “Truth in Engineering”.

Is actually the idea that the Audi R8 is a top-of-the-line car and if you are capable of buying one, then you’ve made it to the top and you are extremely successful. Not at one part in the commercial did they talk about the specifics of the car, or how it is better than other cars in its class. They just show the car driving and its engine noise. Audi is not trying to sell you the car itself, it is trying to sell the idea that this car is the best and only for the successful. It sells the idea to rich people that yes, this is the car for us and driving ones shows others how successful I am. It also sells the idea to people who are not capable of buying the car yet, that if they work hard and someday become super successful, they’ll finally be able to get one and show off how proud they are. Audi created a lot of value for their car. Instilling the idea that this car is for only the best.

The company has a strategic goal is to develop as the world’s leading brand in the premium automobile segment. This vision is the core of Audi's 10 year strategy called Strategy 2020 spanning from 2010 to 2020.

They are well-positioned in some key markets. They’ve established a foothold in North America. They have a big presence and are a player in markets all over the world (except Asia). The cars are more reliable than ever before, yet still manage to be engaging and more fun than some of the competition and most owners are satisfied. Their new engines are renowned and studied and copied by other makers as they really do point a way into an ever more frugal future.

Simplicity, focus, quality and a desire to serve customers are playing very important role in Aldi’s culture and daily operations. Audi, as a German company, is very aggressively expanding in the US and certainly have established its market in the US. In a very competitive environment, Aldi has its own unique way of operating which makes it competitors hard to match price and quality.

Alfa Romeo, what does it mean to you, it means lots of different things to everyone but one thing in common is that the car has a soul, passion about it. It is seen as the Ferrari for the everyday man, famous for its pure driving pleasure, power, sound and its unique and outstanding designs that have made people fall in love with its characteristic shape and their innovative expressions throughout their vehicles.

The A series and the Q series are the most popular and in demand series of Audi. They also focus on the innovation aspects with cars like Audi ultra, Audi sport, Audi Quattro and others. Their products range from hatchback to SUVs. They have a huge product portfolio with cars available in both petrol and diesel variants.

It has made its name in the global market and has given a good competition to other companies in automobile sector.

Within its microenvironment, the company’s marketing effort is well supported and coordinated by other departments. Mercedes produces in 104 countries and sells its cars in 200 countries through 13,000 sales outlets. It recently appointed a single ad agency for the marketing programme of its entire range of products. Its primary customer market includes individual consumers while

However, due to its unique targeting strategy, it has not win compatible brand recognition among the public. Although Audi enter much earlier than BMW and Benz in the luxury car market, its marketing strategy limited increase of public brand recognition even Audi has over 100 years’ history. Besides, although its styles are highly accepted by the targeting customers, there are a growing number of people who can afford luxury cars for family use in China. Lack of vitality is limit of its further market expansion. On the contrary, its major competitor in China, BMW, has launched a series of marketing strategies to promote its high-performance, manoeuvrability, as well as stylish design to attract young people (BMW, 2009) in order to expand its market share. Therefore, although Audi has achieved success in the targeting market, it may consider further development through diversification in product line and advertising campaign.