Audi Superbowl Commercial Analysis

(When they hear the words affordable they go crazy. Everybody is cheap and so is this car, but at least it has good quality (I hope).) This ad as an entity appeals to ethos, pathos, and logos. Of course, as you’re are probably aware by now, the appeal to pathos and logos through the use of what people like. Food and money. They make a very convincing argument as to why you should buy their product. They also, as the previous ad, appeal to ethos through the use of actual people in the car, going on a road trip of sorts. It’s like they’re saying, “If you buy this car, you’ll have so much money over that you could go on a road trip.” That is kind of believable now that I think about it. Not. Unless you make a lot of money. Then go for it I guess. The third and final piece (sadly), is Queen Elizabeth’s “Speech to the Troops at Tilbury.” Throughout the entire piece, she manages to appeal to ethos, pathos, and logos. Her position as the Queen already gives her automatic ethos, but she builds upon it, making her position as queen even more apparent by stating the things she does that no one else can do. She then, just like the ads, appeals to pathos through logos by relating herself to the

Overall, this commercial might give fathers ideas on what car is the right one for their child. Logos, ethos and pathos can be found in this Super Bowl commercial. Logos and ethos were used to mislead parents to buy the car in the future or in the present.Pathos was used transform feelings to the audience. Also, it would be controversial to say to buy this car because it might not be useful if parents are not able to track down their sons or daughters with a one mile radius or people have to have access through a Smart

Over 17 million cars and trucks are sold around the world every year. Amongst the plethora of car companies aiming to convince shoppers that their car is paramount, marketing teams ought to go the extra mile. By developing a persuading advertisement, companies are more likely to sell their products. On February 6, 2011, Volkswagen aired a Superbowl commercial for the first time in over ten years. This commercial would be one that awakens the inner child of millions. By employing pathos, ethos, and logos rhetoric techniques, Volkswagen is able to appeal to consumers in order to sell their new car.

As for the third advertisement, it was an image of a red, 2010 Mercedes-Benz SLS AMG. The image showed a side view of the SLS with the passenger door lifted open. Above the car was the text, “ A cockpit. An Engine. Two wings. Is it still a car?” Mercedes-Benz attempted to use a weak

Incorporating inner beauty is emotionally effective because it’s something most people can relate to. “It’s not about what’s on the outside; it’s the inside that counts” is a common quote we use in life, and most people try to apply that quote to different circumstances. People try to see inner beauty in objects, but most importantly, people try to see inner beauty in other people. Making a commercial about a car that deals with inner beauty automatically makes people compare the car with a person, and how they would see inner beauty in a person. The main objective of the ad is to get the audience to give humanity to their product which causes them to have an emotional connection to a car.

Commercials, such as the 2012 Chevy Silverado Super Bowl commercial, have become part of people’s everyday life, constantly shocking, exciting, and engaging people with the meaning behind them. People see commercials every time they turn on the TV and file the information away for later situations, such as information about a cell phone data plan or a new vehicle just announced available. Each commercial watched promotes some sort of cause, object, or idea that companies want to sell to the common person. Commercials use symbolism, imagination, ethics, logic, and emotion to sell these things using their promoting techniques, one strong example of these things in action being the 2012 Chevy Silverado Super Bowl commercial.

Subaru and Hyundai are extremely popular, reliable car companies. In the Subaru commercial, a little kid is driving around in his toy car and the dad offers the key to the Subaru Legacy to him, but he turns them down because he realizes the amount of responsibility that comes with those keys. In the Hyundai commercial, the daughter goes on a date with a guy, and the overprotective dad follows them around to check on what they are doing. These two car commercial use pathos, ethos, and logos to show how good their products are and what it provides.

Each year the SuperBowl commercials generate exceptionally high advertising revenues due to this event's ability to attract a very broad audience. Advertisers pay close attention to the demographics and psychographics of the viewers, looking for an opportunity to speak directly to their core demographic and psychographic segments with clear, compelling and emotionally stirring messages. The costs of producing and airing a SuperBowl commercial are so significant that many advertisers complete extensive tests of their concepts and multiple versions of their ads before choosing the best possible one for the expensive time slots purchased (Vranica, 2012).

Steve Craig, in his article Men’s Men and Women’s Women especially define how different sexes in advertisement can influence a particular audience towards a product; one stereotypical method he describes is “Men’s Women” (Craig).One such ad using sex appeal, and a basic structure of “Men’s Women” to bring in customer was made by BMW in 2008 to sell their used cars. BMW, which is a world-renowned company known for its performance heavy automobiles, targets a male audience by comparing a gorgeous woman to their cars.This ad by BMW, who no doubt make amazing cars, degrade women through its message, and it enforces Steve Craig’s “Men’s women” tactic, but this ad also goes a step further and displays the ever-present patriarchy in advertisement overtly.

Have you ever wondered how would it feel walking down the Ave. Champs-Elysses on a winter night in Paris then entering your Lamborghini? Well most people have, but how many people have actually wondered what it takes to achieve that? Not many. This is the reason why I choose this picture which is a kind of “advertisement” made by Alex Greg. The reason why I referred to it like that because it is a post published in a funny site and I choose it because of the message the author tries to send. In this picture all we can see it’s a Lamborghini in Paris and specifically located in the street leading near the Arc de Triomphe as. Also in the picture we see a quote which states: “Why haven’t you seen a Lamborghini commercial before? Because the people who can afford them aren’t sitting around watching Tv...”. The message that the author is trying to convey is simple as people who own this car don’t spend their time with nonsense stuff such as television, videogames and other time

Free, new, 50% off- advertising, an immensely paramount aspect in today’s society, has the ability to promote or demote a newly developed product. With such a vast array of public notices, it’s crucial that they appeal to people psychologically, using rhetorical devices. During an expedition for the most complex, eye-catching ad, I was fortunate enough to stumble upon the 2010 Dodge Challenger. Astounded by the multiplex of this advertisement, my inner curiosity was enkindled. In this persuasive notice, the appeals to ethos, pathos, and logos are strategically used to persuade the target audience that the 2010 Dodge Challenger is the car for them.

The appeal and policy of Honda advertisement We all need a vehicle at some point in our lives. The variety of cars makes it hard to choose one particular vehicle. The online Honda advertisement consists of images and text that delivered meanings and hidden messages to an audience looking to buy a car. The article is trying to convince an audience to buy such quality vehicles.

The commercial then cuts to a bus filled with clowns. They are throwing around pie and goofing around in the back, while one of the pies strikes the bus driver causing him to be temporarily blinded. Doing so, he blindly tries to turn into the next aane where a brand new Audi A4 is passing. Due to Audi’s steering technology and quality handling, The

This ad violates social and cultural norms by replacing beautiful women who normally would advertise cars with sumo wrestlers, a reference to the origin of the cars manufacturer. In an article published in Motor Authority it was quoted that "Unlike the bikini-wearing models in other ads, you're not left wondering where the car is…If anything your eyes seek out the [car], if only for aesthetic relief." (Lienert 2011)

Attracting younger customer also help us improve brand image compare to competitor. From data (Chart 4) we can see that BMW driver are younger compare to main competitor, such as Lexus and Mercedes, if we can make BMW brand attach with “young “ and then make other competitor brand look old this will help to attract more younger customer and make them commit to use BMW for the rest of their life. Another thing that we can see from BMW customer base is while average ages of BMW owner are younger but their average incomes are higher we make people remember that BMW is the car for “highly educate, bright, affluent person who want to have a great driving experience”. If we can own that position which utilize BMW strong point as “Ultimate driving machine” then push other competitor to “car for boring and old people”. This campaign also improve brand image by reduce bad thing that associate with BMW brand such as “Status symbol, Yuppie-Machine” and also stress what BMW is all about “amazing performance” and try something new and exciting. This show people what make a BMW a BMW which is the main purpose of this campaign.