Audience Analysis, Ethos, Logos, And Motivating Action

843 Words4 Pages
1 There are the writing principles, which are Audience analysis, Ethos, Pathos, Logos, and Motivating action, to write an effective persuasive message. According to the textbook, Newman ()describes “audience analysis will help you to understand your message from reader’s perspective. Checking who the audience is, what your relationship with the audience is, how the audience will likely react, what the audience already knows, and what unique about the audience is helps to analize the audience (107).” Understanding the audience is the basic point to persuade people. The audience is different every time, so who a decision maker is, what she/he want, and why she/he should read or hear the message are also different. People cannot create same persuasive message all the time. The contents and tone of the message depend on the audience. Understanding the audience helps to create contents. Contents include Ethos, Pathos, and Logos. The author ()also mentions Ethos focuses on credibility. To obtain credibility, provide your bio and examples of your work. Pathos focuses emotion. Sometimes emotional appeals help to persuade. Logos focuses on Logic. Enough evidence, reasoning, and data is the most effective for persuation (212). The audience usually suspect a person who they meet for the first time. suspition prevent them from concentrating the message, so credibility is important. Some audience are likely to empathy, so emotion is useful although it depends on the contents. Logic is
Open Document