Audience Analysis
Chapter 4 Net Questions
Carolyn Steingard
GE111
Instructor: Barbara Likar
Monday March 6, 2017
Audience Analysis Net Questions
1). Why is audience analysis the most important part of the writing process for technical writers? Do you agree with this idea?
Audience analysis is an important part of the writing process because the writer needs to be able to understand the needs and interests of the intended group they are writing too. The writer will direct their writing style to the intended audience so that it is easy to understand (for customers) or direct (often used for executives). How the message is presented will be even more effective depending on the tone used.
Answer
I agree with this because
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What are these categories? How would your writing differ for each category?
Audiences fall under four different types of categories with varying degrees of expertise and knowledge. They are described as follows.
a) Experts – They have the degrees, knowledge have developed and researched the product. The consumer would have a difficult time understanding this group. I would use a direct approach when writing to this group since they are very knowledgeable in their field. I would explain each concept fully and highlight important ideas. I may even put my findings in the form of a report.
b) Executives - They make the decisions, manage the company, and are responsible for legal and administrative decisions. I would use a direct approach with this group as well since they do not like to waste time. My writing style would be concise, clear and to the point without the use of lengthy words. If these were government officials I was speaking to a briefing note may be used.
c) Technicians – This group designs, builds, maintains and operates the product. They have advanced technical knowledge and are easier for the customer to understand. With this group I would keep the message concise and to the point. If I’m writing about a topic that they know little about, I would explain key ideas and the
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I would apply the KISS formula; Keep It Short and Simple to this type of audience. This group may have some knowledge about a product or service however, the idea is to keep the message simple without the use of flowery words, and not burden them with too much information.
3) What are some characteristics you should know about your audience before you begin writing? Why is this important?
Answer
I believe it is important to know the gender, income level, age range, culture and marital status of your audience. Knowing these characteristics helps a writer to understand if an audience may be interested in a product or service and how well it would sell. For example, a couple with children may be interested in having a double stroller whereas those are not parents would not besssss. Another example is offering alcohol at a restaurant in Turkey where it is forbidden.
4) What are some techniques you can use as a writer to make sure your audience understands what you are trying to say?
7. What do I want my audience to think, do, feel, or believe after reading my message?
The audience of the information to be communicated is for the specific customer. Depending on the information we are providing or requesting can be altered through these letters in order to appeal to either a group of customers or just one.
27. Audience analysis: pay attention to the situation, keep their attitudes, values, & beliefs in mind, remember their demographics, and remember their states & traits
I want my audience to be emotionally drawn towards my writing. I want them to realize that certain things are not as important in life as they believe it to be or that certain things are more important and shouldn't be neglected.
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Audience- The audience is person or group of people who the writing is directed towards.
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different types of audiences. Also, I am going to let others try to help me out
The characteristics of the audience that I must consider when addressing the audience are the primary stakeholders.
Audience analysis is a task that is often performed by technical writers in a project's early stages. It consists of assessing the audience to make sure the information provided to them is at the appropriate level. Understanding our audience is one of the most important elements of effective communication. Considering your audience when creating a presentation can help you tailor your content to give them specifically what they want, need, and expect. By doing this you are able to deliver a presentation that engages, informs and persuades. One of the most important parts of your speech is to involve your audience. We should view our audience as collaborators. Keeping your audience in mind while you write can help you make good decisions about what material to include, how to organize your ideas, and how best to support your argument.