Audience Analysis Statement: Wing Street Vs Buffalo Wild Wings

Wingstop is a vast franchise of small chain restaurants owned and operated by different individuals. The company was first established in Garland TX during the year 1994. The creator, Antonio Swad, had a vision for a restaurant that only focused on selling classic and boneless chicken wings. The restaurant follows the same aviation “pre-jet” theme from the 1930’s and 1940’s which differentiates the restaurant from others, giving it a unique look.

To ensure that my clientele get value for their money, I will make sure that they get the desired and right taste of food. This will be achieved by ensuring that the food served to clients is well prepared by well-trained personnel and high quality ingredients used. I will also offer

Typically, consumers go out to eat not only for good food, but we also expect good services, fresh ingredients, proximity, and an atmosphere to match. My client is The Varsity Club Tavern in Morgantown, WV. Usually just referred to as The Varsity Club, but the tavern part gives a little hint to the overall feel of the restaurant. As you may know, taverns are places that sell beer and other beverages and some of the time food. The Varsity Club offers an extensive beer selection and

Often people buy a book at a bookstore after reading the first few pages to make sure that the book is interesting enough to continue reading at home. That is why Amazon has a “Click to LOOK INSIDE!” button on each book. It is the most important part of a whole book in order to catch potential readers. One would expect that both In-N-Out Burger and Fast Food Nation must have strong hooks at the beginning since they were both New York Times bestsellers. Although they both focus on the fast food industry, there is quite a contrast in the way they are written. In the prologue of In-N-Out Burger, the author Stacy Perman writes not about the hamburgers or the company, but mainly about the phenomena that the burgers caused. On the other hand, in

With an array of new sports themed wing restaurants popping up on every corner, Buffalo Wild Wings still holds the championship title. Its newest location conveniently sits right off of I-49, and is perfect place to avoid the south side traffic. Its American style cuisine is available throughout the day for a healthy salad at lunch, or to satisfy your midnight cravings with its mouthwatering famous wings. Buffalo Wild Wings family oriented atmosphere, menu variety with reasonable prices, and superb quality service makes this place the number one stop for a fantastic dining experience.

4. Who are the members of my audience? Try to find out as much as you can about the individuals that comprise your audience. Consider the following

In the fast food wars, if annual sales and size is all one cares about then McDonalds is the sure leader but when looking at the things that are similar and yet different about each restaurant, Chick-Fil-A stands out far greater in one area. It appears they give back substantially more to the community than McDonalds. Maybe its because Chick-Fil-A founder, Truett Cathy desired to be committed to being a different kind of fast food store. He said “We should be more than just selling chicken, we should be a part of our customer’s lives and the communities in which we serve”, Since 2004, McDonalds corporate claims over $37 billion dollars has been donated to the Ronald McDonald House. These revenues are not coming through corporate or franchised

I really enjoyed my visit to Buffalo Wild Wings the other day. I'm a huge sports fan and I really enjoyed that they had tons of televisions and an assortment of different games playing on all of them. My girlfriend is not a huge sports fan, but I know she enjoyed the trip as well.

When deciding on your target market you have to realize that you aren’t going to appeal to everyone, people have different tastes and interests. Trying to appeal to everyone is a plan that will bring failure rather than success. When figuring out who your target market will you have to consider the type of food

Jim Disbrow and Scott Lowery opened up their first Buffalo Wild Wings near the campus of The Ohio State University. However, at the time, the restaurant is known as “Buffalo Wild Wings & Weck” (Weck is in referred to a type of sandwich roll that was originally used for the restaurant’s sandwich offerings). Within the next twelve years, the two entrepreneurs grew the restaurant chain to thirty-five restaurants. Unfortunately through rapid expansion the restaurant chain was exposing itself to potential bankruptcy-inducing debt. In order to gain financial stability, in 1994, Sally Smith because the Chief Financial Officer of Buffalo Wild Wings, two years later, she became the Chief Executive Officer of the restaurant chain. Under Smith’s leadership, Buffalo Wild Wings avoided financial pitfall of bankruptcy. According to their corporate website, in effort to target a larger audience and build their brand, Buffalo Wild Wings removed the “Grill & Bar” from its name in 2012.

By having the ability to overcome and persevere during its initial hardships, Buffalo Wild Wings has grown from a small start-up restaurant in Columbus, Ohio, to now one of the most recognizable restaurant chains in the United States. By adhering to its “WOW” mission statement and placing an importance to its customers, shareholders and local communities, Buffalo Wild Wings is expanding into the global market. Through thorough examination of its strengths and weaknesses and the ability to adapt to and making changes, Buffalo Wild Wings was able to avoid bankruptcy and now is experiencing growth in its operation as

Buffalo Wild Wings (BWW) is a well-known restaurant chain in the U.S. that was founded in 1982 by Jim Disbrow and Scott Lowery (Whitfield, 2012). Located in 47 US states, BWW has more than 800 outlets, more than half of which are franchising (Stern, 2012). In 2010 the company opened its subsidiary in Canada. Total company’s assets have approximately $500 million (Stern, 2012). BWW restaurants specialize in chicken wings under unique sauces. The outlets also have sport bars with large menus including various salads, burgers and appetizers. For the visitors, in the restaurants big TV screens have been installed to allow everyone watch popular

the considerations of the audience are critical to achieving a success. The main reason is the various characteristics of the target audience and the communication channels have to be sufficient and appropriate to convey the message to the audience effectively. Using a presentation of quarterly sales information at an in-person meeting to a group of stakeholders for analyzing the audience allow to explore the various characteristics' of this diverse group of individuals who include managers, sales persons, and customers. A breakdown of the audience characteristics and their demographic make-up is necessary for analysis to best illustrate the necessary considerations that are important in performing this presentation effectively.

Barbecue is one of my favorite foods. I have always enjoyed going into some greasy barbecue dive, listening to the blues, and feeling pretty cool. Two joints where I have eaten are Big D's Piggy Strut Soul Pit Bar-B-Q in Clemson, South Carolina, and Hy's Deli right across from the School campus. Even though both of these restaurants pride themselves on their barbecue, Big D's is obviously the better.

The research will examine aspect of fine dining industry in Singapore. I will be assessing the competitive strategy of western fine dining restaurant in term of retaining existence customer and attracting new one. In order to identify retaining successful customer I will undertake survey in term of customer satisfaction and willing to pay. I will also interview restaurant’s managers who handle strategy and execution in order to develop attracting new customer. Last I will conclude with a good strategy would help a restaurant