Audience analysis memo Essay

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MEMORANDUM TO: Ms. Julie Jones FROM: Tamela Knight DATE: 9/26/2014 SUBJECT: Assignment 1: Audience Analysis Per the week one assignment, I have reviewed and compared two Websites offering information on the same subject. My chosen subject is kidney disease and hemodialysis and the source Websites are: The National Kidney Foundation ( and The Merck Manual-Professional ( When reviewing the National Kidney Foundation site, I initially had difficulty determining who the intended audience actually was. You can’t help but notice, a significant goal of the page is to generate donations. The donations tab is highlighted with a blue border…show more content…
Each site provides icons intended to provide the user with the option to share the Websites with many of the social media networks. The Merck Manual Website is intended for information and education. The National Kidney Foundation site provides education in addition to soliciting donations. The National Kidney Foundation information is provided in a question and answer format with one or two sentence simple answers provided. The Merck Manual site utilizes headers with information ranging between one to three paragraphs. Links available on the National Kidney Foundation Website keep the reader on the site and frequently take them back to the donation page. The Website provides a section for “Professional” users, however, the majority of the area is again written for the general public. One area reviewed provides an “Education and Research” option that takes the professional reader to more technical writing sources contained within the National Kidney Foundation Website. The Merck Manual links allow the reader to visit other Websites for additional subject information. The National Kidney Foundation Website offers additional educational opportunities via Webinars and seminars. No such offerings were noted on the Merck Manual site. The Merck Manual is written with the professional audience in mind. The information is technical and clinical in its presentation. Whereas, the National Kidney Foundation Website, refers to the site visitor on multiple occasions as
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