Outline The Concept Of The Augmented Product?

The total product concept helps to build relationships because it shows what is good about the product and what could be improved, this could build relationship with between Boots and customers because the business would know what is already attracting the customer and what could be improved to make them even more happier and make sure the product is the best quality. Level one of the total product concept is ‘Core product’ which shows what the product needs to do or what it is used for, for example a MaxFactor foundation is expected to provide coverage for the customer’s face.

A product is anything that can be offered to the market to satisfy a customer needs and desires. Product include physical goods, services experiences, events, person, place and etc. It is

due to the power of the ‘big four’ and shops like Primark. For competitively priced

In my opinion, the first P i.e. ‘Product’ is the most important component of the marketing mix. It is an instrument using which value is delivered to the customer. It is a ‘bundle of benefits’ that can be offered to and appreciated by a particular set of consumers. Products or services lie at the heart of a marketing strategy; they serve as means of differentiation for the company or a brand representative of a firm. If a customer purchases a product and it does not meet her expectations, then she

TenTree uses pricing to create cost-sacrifice and symbolic-expressive value for their customers/consumers. They have priced their products in a range that provides high-quality clothing while relatively less expensive than high-fashion brands such as Diesel or Hugo Boss. All of their items are priced ending with 99¢ in order to, psychologically, appear cheaper. (TenTree, n.d.) Their relatively higher priced

Price is an important factor in Burberry as price affects the value that costumers perceive they get from buying a product (Jobber & Ellis-Chadwick, 2012). Burberry uses competitive pricing similar to its competitors which produces a psychological effect on Burberry customers (Jacobson, n.d). If Burberry for example lowered its price dramatically then customers may believe the quality has decreased and may presume it’s not worthy to be named a luxury brand. However by being expensive it suggest better quality and desire to sustain its customers as well as making there products seem exclusive.

From the four P's marketing website their definition of a product is that the market size varies according to consumer preferences. That is doesn't matter which product they have to offer, make sure that the product comes from a reliable supplier that has high quality products.

Strength for Mulberry are great at advancing the British Heritage Life style .Mulberry have made famous bags, well known internationally in the design business. Mulberry have extended universally ,and have performed well financially all

After collecting twenty clothes from my closet I discovered that each brand has a different quality, style and obviously have different prices depending on the brand

Although Malia Mills Swimwear prices are at the high-end of the swimwear market, I believe customers are still willing to buy at the higher price point in part to the self-empowering and body acceptance message attached to the clothing line. Other contributing factors could be the high quality and unique designs of each suit or that the manufacturing supports the local New York fashion industry.

Vera Bradley should keep in mind that their specialization is travel bags and therefore should remain strong in that area since that is what actually they are known for and the reason why they created the business. The addition of handbags was not totally a bad idea, but it is not Vera Bradley’s strength. The market is full of competitors who are better known with higher customer loyalty such as Kate Spade, Michael Kors and Coach. However, Vera Bradley’s products are not yet as globally competitive as these other companies already mentioned and therefore it is hard to compare and compete with them.

The Birkin bag is a highly exclusive handmade bag from France; it is very expensive because of its exclusivity but also because of how it is constructed and the materials

There are various ‘products’ some name it components or levels that constitute a product offered by a company. These can be described as core product, actual product, augmented product and potential product.

Accordingly, we will first "analyze" competitive markets, by discussing demand and supply separately. Then we will try to put them back together (synthesize them) in order to understand the working of competitive markets.

services, places, organizations, and ideas. Product can be divided by four different levels such as core product, facilitating products, supporting products and augmented products. As example I chose Apple company and their core product is an IPhone. All of us know that Apple has kind of augmented strategy. Example is their accessibility of the product. Let’s assume my theory. I’m pretty sure that you know at least one person who told you that he or she is going to buy new version of iPhone when it will come to the store. Each year “Apple” produces and develops a new version of IPhone and presents it in autumn. They use limited accessibility in the initial