Augustan Art and Propaganda Essay

Augustus, formerly known as Octavian, was the adopted son of dictator Julius Caesar and Emperor or Rome. Octavian set out to destroy his father’s murderers and assembled his own army in his quest for power and retribution. At the start, he shared rule with Mark Antony, however, their collaboration proved ineffective leading Augustus to pursue more and more control, culminating in the defeat of Antony in the battle of Actium and assuming rule as Emperor of Rome. Augustus did not inherit rule, his pursuit for power comprised of manipulative actions veiled under his generosity, concern for his people and charismatic tone and tenor. Res Gestae Divi Augusti expresses a sense of self adoration and honor in his quest for power and control, yet the subtext portrays a vastly different undertone, that of use of cajoling and propagandizing messages to benefit his position and accumulation of control of the republic. This Res Gestae is Augustus’ mechanism of self-promotion and adoration for his exceptional leadership qualities, concern and respect gleaned from his citizens and senate, and his military savvy to overpower and gain peace for the Romans, thus proclaiming his reign as one of prestige and importance.

In 27 BCE, Octavian appointed himself as the first Roman Emperor. After being a republic for approximately 700 years, Rome was now an empire. The Roman Empire grew to be one of the greatest empires in history, conquering the majority of Europe, the Asia Minor, and much of North Africa. Rome went through a time of peace called Pax Roma. During Pax Roma many contributions were made such as arts and architecture. The Roman Empire declined because of its weakened military. The military began to weaken due to laziness, the land was easy to invade, and there we many different leaders throughout the empire.

Augustus was one of the main leaders during Pax Romana. His Rule was from 27 BC to 28 AD. He was one of the most important rulers in history because he helped to expand border and make peace for Rome. The Roman Empire was described as an autocratic government.

Augustus as the adopted son of Julius Caesar, which gave or given him a stable foundation for a sudden rush of power. Elected as triumvr along with Lepidus and Mark Antony in a promise of revenge upon the killers of his father, Augustus then granted the great auctoritas (authority), being supported only by his group of colleagues. Reelected of a country until 27BC, Augustus had gained further agreeing with, or related to, the Constitution power at age 23, going beyond his fellow colleagues within the senate.

(Source 1). "The benefits of life under Augustus were too great to throw away lightly". Octavian kept the people and the Senate happy, they weren't inclined to rebel and Rome was its turmoil, allowing it to flourish and grow to be an empire remembered forever. This peace was made possible by Octavian who became a devoted leader but also listened and controlled the senate very carefully, which his predecessor, Julius Caesar, failed to do. He understood the treatment of the senate would allow the people to adore him because in their hearts it reminded them of the former

Gaius Octavius Thurinus is a adopted son of Julius Caesar, He is the first true emperor of the Roman Empire, he was believed to be one of the most important emperor of Roma. In 43 EBC, Octavian gathered his army to kill the senate who planned the assassinate targeting Julius Caesar, his adoptive father. Then, he defeat Mark Antony and Cleopatra who was his allies but later betrayed him. Thus , he ended the war continued for decades and brought the great peace to Rome, In 29 EBC Octavian declared the pax romana, also know as the Roman peace. In 27 BCE, he was bestowed the title of Augustus by the Roman senate which was actually reestablished by Augustus himself. In order to remind the Romans the emperor’s power, Augustus ordered sculptor to sculpt the idealized form of him and send those sculptures to every provinces (Module 5 Session 6). The Augustus of Prima Porta is a great example of them.

He preserved all of the traditional offices while slowly taking many of the offices for him self. He was both consul and tribune. Commander and chief of the military and the senate also gave him direct control of many provinces, these provinces supplied men for his armies and food for them also, not to the senate. Augustus knew the importance of religion in roman society, he then named himself pontifex maximus which means supreme priest. He encourages the construction of temples dedicated to Rome and Augustus. None of these innovations in his ruling method altered the Roman constitution. The laws he did change however were the laws of the provinces of Rome which made them more romanized, so Augustus could be open about his actions so the senate would not bring him down and be with him. The Romans had a strong sense of there traditions and were fascinated by there history they loved when they could point out how the gods operated in there empire and allowed them much conquest of the western world. Before Augustus it looked for the romans as if the gods had left them, for they killed each other in revolutions and civil wars. Augustus’s many military victories and expansion of the empire through land and a political sense, show that the gods where on his side. He glorified Rome by hiring painters, sculptures, architects, and painters to design and build beautiful structures. He has paved the way for future Roman emperors to come.

Augustus is known to be the first Roman emperor, and the founder of Rome, known for politically transforming the Roman republic to the early Roman Empire. During his rule his influence on artwork and architecture illustrated a classical style, and often they was a reflection of the “public image” of his rule, as well as his “new agenda”. (115) Augustus was quickly seen as a restorer of Rome. Augustus commissioned many large scale building projects such as the Campus Martius, as well as elaborate pieces of portraiture that illustrate his power and the peace of the new Rome under his rule. Augustus acknowledged his power and wealth but at the same time never formally declared himself emperor in order to maintain his citizenship. Although he was keen on denying title of emperor, he emphasized that he was a descendant of the great Julius Caesar considering himself his adopted son and his predecessor, in which he reinforces in some of the temples he commissioned. Overall Augustus was seen as a man of change and power, the one who brought prosperity to Rome when it became shaken by the assassination of Julius Caesar. The age of Augustus brought forth a classical style, influenced by Greeks, and the usage of marble and concrete to create complex buildings and sculptures. This was important because as a result of Augustus’ reign Rome obtained a very classical style, in which would later be reintroduced in order to mimic his greatness by other Emperors.

Augustus came into sole power after defeating Marc Antony and Cleopatra in the Battle of Actium. He exclaims that he wants to “retain the form but change the substance,” of the republic government. Some historians debate whether he was a power-hungry dictator or if he in fact had plans to work towards empowering and expanding the Roman empire. During his reign, he makes it so that he is the sole leader of Rome, and essentially assuming the role of an emperor but not technically an “emperor.” He removes the law that places a ten year waiting period between running for consul again, which we then see this lead to the senate giving him judicial power. For this reason, some people feel as though he was working for his personal ambition to achieve complete control.

Octavian enabled the long, nonviolent time of the Pax Romana, (Latin for Roman peace) by changing Rome from a frail, collapsing republican government to a powerful empire. He is known as the first, and one of the greatest, Roman Emperors ever. Octavian was born on September 23, 63 BC, and died in 14 AD. Born with the name Gaius Octavius Thurinus, he was adopted posthumously by his great-uncle Gaius Julius Caesar via his will, and then was named Gaius Julius Caesar Octavianus. This happened in 44 BC when his great uncle, Julius Caesar, was assassinated by a group of conspirators. Additionally, he received the name “Augustus” a term meaning “the revered one” from the Roman Senate in 27 BC. Because of the various names he had, it is

To change an empire from a Republic to a Monarchy, is in itself a great achievement, but to be that one man that successfully changes the way of old to the original form of state is an amazing fete. The will to achieve this, and the desire must be great and you must truly be remarkable, although in saying that, having your forefathers pave the way, assist in reaching that goal. This is what Augustus achieved, he became greatest man in Rome, the highest achievement one might endeavour, outdoing his forefathers. He played the game of Roman politics against some of the greatest minds, brilliantly and shaped what is now known as the “Great Roman Empire”.

title of Augustus, which means Exalted or Majestic One. From then on he was referred to

Augustus was well known for using artwork for political gains and assertions in order to establish himself as a righteous statesman and emperor of Rome. Augustus was Gaius Octavian on the 23rd of September 63 B.C. His father and mother were Gaius Octavius and Atia, niece of Julius Caesar. Augustus grew up alongside Julius Caesar, but after his death in 43 B.C, Octavian became propraetor (governor) and consul for the first time and was recognize as Julius Caesar’s adoptive son under the name, Gaius Julius Caesar Octavianus. As the first empeor of Rome, Augustus utilize the art of political propaganda to a full advantage among the Romans by using art in the service of his political and social ideology. For example, sestertius (coins) dating back to 37 B.C illustrates the portrait of Octavian on one side and the portrait of Divus Julius on the other. Political propaganda stunts like this were used by Augustus in order to demonstrate that he was the adoptive son of Julius Caesar, which further validated his claim to power. Coins were an easy tool to promote his claim because they were used daily by the citizens of Rome and nearby provinces. Three themes were common in Augustus political propaganda, one was to showcase his military victory as the foundation of his power, such as the Temple of Mars built after avenging Julius Caesar death. Two, peace achieved through military victory such as in the

Gaius Octavius, better known to historians as Augustus, succeeded his great uncle Julius Caesar following his assassination. In his wake, Augustus would become the first Emperor of the newly formed Roman Empire and bring massive, sweeping revisions to Roman law as well as centralize the government, military and economic currency of the Empire. He also reemphasized the importance of art, music and literature in Roman culture, bringing about a new era of historically important artists, poets, sculptors, scribes and philosophers. While the beginnings

Julius Caesar was a Roman statesman who lost it all to foolishly becoming a dictator with king like qualities. Caesars great-nephew, Augustus (then Gaius Julius Caesar) inherited through his late great-uncle, a civil-war torn, distressed country. Throughout the next 40 years from the beginning of Augustus’ reign in 27 BCE to his death in 14 AD, he transformed Rome into a place of great peace. Peace in Rome lasted from 27 BCE to 180 AD, long after Augustus’ death because of the development of the Principate, the reconstruction and social reform of Rome and the Pax Romana. Augustus’ Empire was undoubtedly the most important Empire in Roman history and the peace Augustus created was his greatest achievement during his reign.