Augustine Medical Case

2849 Words Oct 16th, 2012 12 Pages
AUGUSTINE MEDICAL, INC.
The Bair Hugger Patient Warming System

Winston Rivero
MK 4900
Prof. H. Barksdale
October 16th, 2012
Industry Analysis: • Many competitive technologies are available for the prevention and treatment of postoperative hypothermia. The fall into the two categories: o Surface Warming ▪ Warmed hospital blankets ▪ Water-circulating blankets ▪ Air-circulating blankets and mattresses ▪ Thermal drapes ▪ Infrared heating lamps ▪ Partial warm-water immersion ▪ Increased room temperature o Internal Warming ▪ Heated and humidified air
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|leggings) | | |
|Air-Circulating Blankets |Safe, lightweight |Products not widely found in the U.S. |
|Average Price $4,000 |More effective than hospital blankets | |
| |and water-circulating blankets | |

Trends Analysis: • The Bair Hugger Patient is designed to control body temperature of postoperative patients and to treat hypothermia experienced by some patients after operations. o Medical research states that 60-80% of postoperative patients experience hypothermia. • The firm projected that 1 system would be sold per 8 postoperative recovery room beds.
Exhibit 2
|Number of Postoperative Beds |Number of Hospitals |Projected Unit Sales |Projected Sales (# of |
| | | |hospitals x Unit Sales) |
|7-11 |1,281 |1 |1,281 units |
|12-17 |391

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