Aunty ki chai

Decent Essays
Aunty Ki Chai
As the night kicked in, on came a woman on the streets of SB Road who guaranteed she sold the best chai in the whole of Pune. 17 years later, nothing’s changed. Let’s meet, Sunita Pramod Agarwal urf Aunty Ji, a brash independent woman who’s earned her fanfare and a living sitting on the same side path of SB Road selling tea from 11:30 pm – 5:00 am.

The story of how she came about to being that Aunty Ji we all love, is a rather Bollywoodish Tale. Married 40 years ago, a frail baniya woman from Agra shifted into Nanapet, Pune. A few years into marriage a family feud cropped up which eventually led to her and her husband moving out of that home. It’s then that her husband started selling breakfast at the same spot and when
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Tea, cigarettes, cream rolls and cookies at a time when every shop in the neighbourhood remains closed is her USP.
She creates Direct demand for tea, which can be credited to its quality. Derived demand for tea is created when people who only go to her for cigarettes, order for tea to prevent their throats from going dry. Joint demand for all permutations and combinations of her items are seen from people of different preferences. On top of that, lack of competition makes it her monopoly. And the monopoly is what allows her to charge exorbitant prices without the demand for it being affected too much. She’s a believer in the concept of Profit Maximization and not Sales Maximisation.
A Small Scale business, a Simple business, a Smart Business.
She Scientifically carries on her Art and caters to people making more than just a living for herself. Which keeps me wondering again, if entrepreneurship is a science or an art? Or a science as well as an art?
The use of an appropriate Location based on study of areas, and Timing it to perfection is what makes it a Science. The Tea can be called a work of her art, or a recipe which involves scientific blending of various ingredients to give you the perfect taste. Either way, it creates demand. Also she smartly uses a marketing gimmick, i.e. she sells other commodities such as cigarettes and cream rolls and cookies just to help the consumers
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