Aunty Ki Chai
As the night kicked in, on came a woman on the streets of SB Road who guaranteed she sold the best chai in the whole of Pune. 17 years later, nothing’s changed. Let’s meet, Sunita Pramod Agarwal urf Aunty Ji, a brash independent woman who’s earned her fanfare and a living sitting on the same side path of SB Road selling tea from 11:30 pm – 5:00 am.
The story of how she came about to being that Aunty Ji we all love, is a rather Bollywoodish Tale. Married 40 years ago, a frail baniya woman from Agra shifted into Nanapet, Pune. A few years into marriage a family feud cropped up which eventually led to her and her husband moving out of that home. It’s then that her husband started selling breakfast at the same spot and when
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Tea, cigarettes, cream rolls and cookies at a time when every shop in the neighbourhood remains closed is her USP.
She creates Direct demand for tea, which can be credited to its quality. Derived demand for tea is created when people who only go to her for cigarettes, order for tea to prevent their throats from going dry. Joint demand for all permutations and combinations of her items are seen from people of different preferences. On top of that, lack of competition makes it her monopoly. And the monopoly is what allows her to charge exorbitant prices without the demand for it being affected too much. She’s a believer in the concept of Profit Maximization and not Sales Maximisation.
A Small Scale business, a Simple business, a Smart Business.
She Scientifically carries on her Art and caters to people making more than just a living for herself. Which keeps me wondering again, if entrepreneurship is a science or an art? Or a science as well as an art?
The use of an appropriate Location based on study of areas, and Timing it to perfection is what makes it a Science. The Tea can be called a work of her art, or a recipe which involves scientific blending of various ingredients to give you the perfect taste. Either way, it creates demand. Also she smartly uses a marketing gimmick, i.e. she sells other commodities such as cigarettes and cream rolls and cookies just to help the consumers
In the memoir Night, the author, Elie Wiesel, uses vividly descriptive diction to establish the theme that one should never let go of their goals. After Elie and his family were forced to leave their home, they were loaded into a box car. Elie recalls that, “After two days of traveling [on the train], [ they] began to be tortured by thirst.” (Wiesel 21). Elie Wiesel’s choice of the word torture, instantly brings to mind a picture of people going through unbearable suffering. His vivid descriptions easily bring to mind instant images of what the text is depicting. Through Elie’s ride in the box car, he never let go of his goal of survival. His vivid description of the box car show you what Elie had to withstand while never letting go of his
The price of her products (no control over price as franchisor determines the price; the price set might be too high for local area)
After going through this novel, “The hero’s walk” Nandana, the young girl has no other option than to live with her grandparents. In passing days, she may be adapted to Indian culture. Her grandfather Sripathi as usual writer letter to the editor of the News paper starting, “early this morning, at Toturpuram beach, I saw the most amazing sight....”
The tea industry was able to take note of the effect coffee had on society, and could then target how best to be integrated into people’s daily lives. In addition, Europe at this time was entirely male-influenced, and men were infatuated with the discovery of coffee. Naturally, coffee became the drink of choice, leaving tea in the dust.
It is a tale of bickering wives, demurring husbands, kitty parties, Irani tea houses, paanwallas and cigarettewallas, and everything one needs to understand life at the bottom of the middle class in an Indian city.
For one, Myrtle has a passion for this line of work, which normally results in the commitment to make the business successful. Myrtle alone has found true serenity from this type of product line, which may entice others with similar situations to buy into her idea. Also, in this profession, you bring forth true relationships with customers who are always looking for some sort of success story through these materials. In the end, she is more likely to succeed if a proper client base is built prior to the opening of the store. However, these pros do not out way the
While reading Behind the Beautiful Forevers, I felt a strong connection to the girl who strived to be Annawadi’s first college graduate. Annawadi is an extremely poor slum located near the Mumbai international airport in India. Manju Waghekar, a teenager living in the slum, had extremely high hopes for her future. She did not want to be stuck living in poverty for her life with her over-ambitious, politically driven mother, Asha. Manju spent her days studying for her college exams, and her nights teaching in a free of charge school for young children.
For supermarket and restaurant chains, the sale typically is made to the purchasing department/buying division of the retailer. These sales often involve a significant amount of field testing by the direct sales force, giving Tasteless a competitive advantage. Tasteless heavily advertises its products in trade magazines and attracts individual sales through advertising in media such as health care magazines. Individual clients include CEOs of Fortune 1000 companies, as well as individuals from coast-tocoast. Management’s objective is to establish Tasteless as the most recognized and respected tea brand in the U.S. market, eventually supplanting Lipton Tea as the market leader in tea brand recognition and tea sales in both the higher-end and lower-end tea markets. While Tasteless currently is experiencing some sharp growing pains, the good news is the growing interest in different types of non-traditional beverages, combined with increasingly health-conscious baby boomers and younger adults. These factors have tripled sales over the past five years ending December 31, 2008. At the same time, new local and regional competitors with a bevy of new products are offering fast delivery from local production centers and in some cases lower prices, challenging Tasteless for retail shelf space. Without this shelf space, especially in supermarkets, Tasteless’ tea products cannot be retailed on a volume basis. Tasteless has
“Please don’t play your games with a helpless poor girl” declared Dhowli. The Misra boy leaned in closer to her replying, “I’m not playing games.” Dhowli then shouted back “ You’ll leave after you tire of the game, and what will become of me? Am I to be like Jhale? No, deota, not that.” (238). I’m hesitate to keep reading after this line thinking to myself how I feel sorry for Dhowli and who she is going to become since getting pregnant with a Misra boy who is dominant in the caste system. Dhowli creates an ambitious, courageous, and philosophical figure in the short story “Dhowli” by Mashasweta Devi. In the short story the caste system is well defined showing of social stratification of two opposite levels of the social chain in India. To an American reader the foreignness of how India treats single mothers is how this short story stands out.
Mrs. Singh runs a home tutoring business, in other words, she tutors students at her home who are struggling in their studies, and help
Lauren Yates is in India, waiting for a flight to Bangkok. It’s 8-something in the morning and she’s just spent the past 7 hours on a red-eye from London. She has a few options: A) Go around the department stores over and over again B) drink a million and one coffees and/or chai’s C) Get a curry and watch the planes in taxi D) Start working on the backlog of emails, articles, and photos to write and edit or E) All of the above. She chooses option E, with an extra helping of option B.
Patel mentions a story of visit to his grandmother in India. He says that he woke up one morning and found a person sitting on his grandmother’s sofa. When he asked whom this person was, his grandmother said, “I don’t know her real name. She is getting abused at home. We will keep her safe” (Patel 99). This is how he learned that his grandmother had been a helping woman for forty years by hiding them in her home. She helped people in many ways, by paying for the travel of those who wanted to live with family in other parts of India. Sometimes she sent those who wanted to build an education to school. Others stayed in her home until they got married and started their own families. Patel was very moved by these stories and even more so when he
The immensely heart-throbbing and extremely thought provoking book, Sold, tells the story of a young girl, Lakshmi, who was sold into sexual slavery in India, unintentionally. The story takes place in Nepal where Lakshmi lives with her mother, stepfather, and little brother; times are hard and they have very little. They live in a hut with a mud roof that drips during the raining season, they only have a small portion of land to grow on which is their main source of food, and Lakshmi's stepfather does not work and spends most of their income on himself. For the most part they are able to struggle through and make ends meet, but there comes a time when that’s just not enough anymore. With much reluctance from her mother, Lakshmi and her stepfather agree that she will go work in the city as a maid and send back her earnings for the rest of her family. After leaving her small town and travelling with a lady she is told to call “Auntie”, Lakshmi starts to question “Auntie”s real endeavours with her. When “Auntie” leaves her with a strange man who takes her over the border into India and leaves her at a questionable looking house,
- Health and well being is currently a booming market, Honest Tea already has a strong “foundation” and they can capitalise on that
“Although I don’t like being the centre of attention, I have to put myself out there for work purposes – to talk to people, to show them my work, and to pitch ideas,” she revealed before adding that, “Another challenge of setting up my business is the financial prospect. I don't have a stable income but what I do get is more time for myself and flexibility in choosing what I want to do. Besides, the best part in working for yourself is that you get to grow together with your own company.”