Aussie Pooch Case Study (Marketing)

Several strengths exist in operating a mobile grooming service. The strengths are that PetSmart will go to the home or office of the customer saving them time. The environment is less stressful for the client and the pet because the pet will be in a familiar place. The service is perfect for senior pets along with being a sanitary, safe and healthy environment. PetSmart also offers weekend appointments for all customers and potential customers. Since a representative from the company goes to the client the pets have no exposure to other animals, disease or parasites. The company offers evening and weekend appointments and customers never have to be troubled with the pet having car sickness or even having to put their pet in a cage. A weakness

Countries that were considered for the expansion into the international market were Australia, & Canada. These two countries have extremely similar cultural dimensions based off

Australian Shepherds are the best herding dogs. Although there are a lot of sheepdogs, Australian Shepherds are the best because they are very energetic, love to work, and are great at herding.

The Panting Pooch is a dog walker that is located in San Francisco, California. The Pooch Package which consists of 12 group walks has a value of $22 each, and that’s a total cost of $264.00. Their pooch sitting has a fee of $55.00 per night. The Panting Pooch also offers private walk, bath, pet taxi, single group walk, pooch's playday/ doggy daycare, potty break / cat sitting, and weekend group walk. The Panting Pooch provides toys, treats, and fun.

High cost of entering new markets International growth is expensive. Entering new markets with a new brand

Considering the conducted research and analysis, it can be clearly seen that the international strategy is not effective, that is why, needs to be fixed. Moreover, the company has a success in the local market, so it may be reasonable to put the efforts to promote inside the country.

To be successful with affiliate marketing, just research a few good products and promote them to your clients. Focus on the market niche and look for products that align correctly with dog breeders. This can include holistic, grain-free food, healthy treats, dog fashions, leashes and training harnesses, and educational toys for active, young puppies. By linking products and services in the dog community with the people who truly care what they feed their dogs, your customers not only have access to the best products you introduce them to, but you can earn extra money easily and

Recently, we have been doing a lot of advertising activities. We have a Facebook page to connect the pet owners, and also we had a billboard on the highway. We are still having advertising on radio, newspapers, and coupons are given out all the times. In additional, we open some events to adopt pet, and also enhance our vision in the community. We can make sure that we have the most dynamic marketing activities in this area. Everyone knows Petsmart and Petco have franchises all over the US, so their marketing could not focus on specially spot or place. That makes us to the leader in marketing in this area.

7. Carry out a SWOT analysis for this market with all inclusions referenced to the information source. STRENGTH: The increasing consciousness of people regarding the health of their pets leads to a focus on nutritious food which helps increasing the life span of their beloved animals. This benefits the pet food industry greatly as it leads to increased demand and allows manufacturers to set their prices for selected products at a high level.

The market for Pawsitive Pet grooming is all of the dog owners in the metropolitan area and surrounding areas of the city. We believe that this is going to be 2/3 of the population, and we have a goal of gaining a 50% market share. We have a target of a 20% yearly profit increase as the business continues.

As discussed in Chapter 21 of our text book, any company that is looking to expand globally must make five key decisions. A firm must decide if: a) they really want to expand to the international market; b) they

Caninantics is a company that has developed a dog food-dispensing product that offers busy pet owners with the capability of feeding dog during their absences. This product is developed because of the wide recognition of Americans love for their dogs and animals. Caninantics had developed a device known as “Pooch Pantry,” that automatically opens dog food cans and empties the contents into a dog food bowl. The device carries out this process either through a timed procedure or through mobile user initiation. As the firm seeks to reach out to a huge customer base for this product, it needs to develop an effective marketing plan. This process involves conducting marketing research to support the marketing strategy and examining customer satisfaction to create customer loyalty.

Companies can decide to go global or to enter international markets for various reasons, and these different objectives at the time of entry that enable the business to produce different strategies and the performance goals, and even forms of market participation.

External advertising is the method by which companies sort their goal spectator’s conscious of their merchandises and amenities. In few circumstances it is used to stimulate a business’s make and its standards instead of singling out a precise element. Peripheral marketing typically practices a fragment of an intensive publicizing movement, with a quantity of ads seeming instantaneously across a diversity of media.

For any company going out for the foreign market is because of any one out of globalization, reducing tariff all over the world, to increase the market share, saturation of the local market, for getting the economies of scale of production, to use their excess capacity and use the resources where it is available at law cost.