Purpose and overview This report is meant for the vice president of marketing at Aussie Pooch Mobile. The report is meant to help Aussie Pooch Mobile identify the best marketing strategy to use in order for it to be among the best dog washing company and also help it stay profitable and ahead of its competitors. Identifying the areas the company can tap into, that is the external opportunities, the competitors that are likely to pose a threat to Aussie Pooch Mobile and diminish its revenue base, will do this. The report will also analyze the strengths of the company that it needs to build upon and, the weaknesses or the things the company is not doing the way it should be done and find a solution to improve these areas altogether. …show more content…
They use special hydro bath equipment that enables the operators clean the dogs very well than it is possible in a basic home garden, they discovered that hydro bath could reduce and eliminate fleas and ticks, improve its skin condition and clean its coat and make dogs smell good. They use brightly colored trailers that help promote their services, and also ask satisfied customers to use word of mouth to recommend service to their neighbors. They people who can afford between $15-$30 based on breed, size, condition of coat and skin and geographic location etc. They use different kind of coupons like washing 2 or 3 dogs much cheaper or offer valuable and supporting info about dogs. APM bathed more than 20,000 dogs each month, which gave them an annual turnover of $3 million. Aussie Pooch Mobile has two prominent competitors, the Jim’s Dogwash and Hydrodog. Jim’s Dogwash applied the strategy of creating smaller territories and lowering the price of recruiting new franchises. Hydrodog on the other hand sold food products but, no special offers like APM’s use of coupons. The strategy used by APM is providing franchises that create large territories and sell franchises within it. APM needs to reduce the time spent in non-revenue providing activities and instead focus on operating efficiently to maximize profit. APM needs to increase their marketing and promotional activities such as website,
Several strengths exist in operating a mobile grooming service. The strengths are that PetSmart will go to the home or office of the customer saving them time. The environment is less stressful for the client and the pet because the pet will be in a familiar place. The service is perfect for senior pets along with being a sanitary, safe and healthy environment. PetSmart also offers weekend appointments for all customers and potential customers. Since a representative from the company goes to the client the pets have no exposure to other animals, disease or parasites. The company offers evening and weekend appointments and customers never have to be troubled with the pet having car sickness or even having to put their pet in a cage. A weakness
PetSmart has been in operation since 1987 with a mission to serve pet owners, termed "pet parents" by the company across multiple product and service platforms (PetSmart.com.PetSmart Corporate: Company Overview. 2012). PetSmart's goal is to capture an ever increasing share of the dynamic pet market, which has 62% of households in the United States owning a pet, equating to more than 71 million homes" (PetSmart.com. Investor Relations. Annual Report. 2010); by providing pet owners differentiated choices and value across key categories: "food and treats, supplies and
This paper by Terry Tempest Williams, is delineating us first the butcher of the prairie pooch that occurred at the Cedar Ridge Golf Course, where more than 400 prairie canine where gassed to death. There are 5 sorts of prairie canine and they are at present weakened and might be in wiped out in quite a long while. The all inclusive community expected to execute the canines since they were running the range since they eat up a ton of green grasses and forbs. As demonstrated by Williams, "Prairie living space for themselves, and also for other knoll species. Prairies pooch makes contrasts, wreck them, and you obliterate a varied world (p86/87)." by the day's end she suggests, killing specie is also killing distinctive species in light of the way that is a round, each one of us is in this world for a specific reason. In case specific specie is destroyed, along these lines, substitute species that
Shi huangdi will become a suitable principle for Tucker High School. This is why because he had many accomplish many achievements such as uniting China.Next,he had built the great wall of China.Lastly,he had established the Qin Dynasty. Overall,these accomplishments makes Shi Huangdi a qualified candidate to be hired as a principal for Tucker High School.
This marketing plan lays the foundations on which to build a solid and successful entry and entail a marketing campaign promoting core brand attributes and aligning them with our target market. To keep the plan on track specific objectives have been created to guide all strategic decisions. The objectives are divided into marketing and financial objectives
The third table is to outline some of the activities we might find at each stage of the marketing process; this is brief summary of the importance of the different stages.
Caninantics’s mission is to be the leader in introducing innovative, dog food dispensing product to the market. Through close customer contact and excellent relationships, Caninantics, will meet the needs of the customers. Caninantics, LLC, is a privately-held corporation and maintains an office and a small warehouse in a mixed-use area of North Beach. Three of the four investors in the company have full operational responsibility, the co-founders, have both entrepreneurial and industry experience to brings operational management, marketing, and financial skills
The Red Rooster store was found by Kailis family in 1972 at Perth. It now become a brand and it has 366 stores across Australia and over 7500 staffs. It considers itself as healthy option in quick service restaurant. This study aims to make a strategic marketing plan for red rooster in the next 5 years using the analysis methods such as environment analysis, target market analysis and strategy formulation.
Marketing is essential for every business, be it a small household business or a large multinational group. All businesses depend on marketing in one way or the other. Setting of goals according to entrepreneur’s visions marks the starting o f the plan. It is better to do proper research and documentation before launching a product in the market or else the results will not be according to one’s thinking. Raymond Morose is the owner of Pet Palace and has been running this business for the last 44 years (Manta, 2010). Raymond Morose is running the business with a small staff but is very clear about his goals, as he has set his goals according to SMART approach. SMART stands for specific, measurable, achievable, relevant, and time-based and
In conclusion, this essay has outlined the six key elements of the marketing process: (i) situational analysis; (ii) market research; (iii) establishing marketing objectives; (iv) identifying target markets; (v) developing marketing strategies; and (vi) implementation,
Mariotti & Glackin (2013) provide that development of marketing strategy and competitive advantage is from the "Four P's". The "Four P's" include product, price, promotion, and place. This paper further outlines each of the "Four P's". Mariotti& Glackin (2013) recommend continually referring to the mission statement and vision statement while developing the marketing strategy. This reference helps to build the marketing strategy and form the core competency for the business. The first part of the business plan, the mission and vision statements, are stated below:
Caninantics is a company that has developed a dog food-dispensing product that offers busy pet owners with the capability of feeding dog during their absences. This product is developed because of the wide recognition of Americans love for their dogs and animals. Caninantics had developed a device known as “Pooch Pantry,” that automatically opens dog food cans and empties the contents into a dog food bowl. The device carries out this process either through a timed procedure or through mobile user initiation. As the firm seeks to reach out to a huge customer base for this product, it needs to develop an effective marketing plan. This process involves conducting marketing research to support the marketing strategy and examining customer satisfaction to create customer loyalty.
The German Shepherd is not only one of the world's most popular companion dogs, but also probably the most widely used breed for service work. The development of the German Shepherd Dog, along with a number of existing breeds, helped pioneer the modern use of dogs for service and community work that we can see today. For a breed of dog that has only been officially recognised for just over 100 years, it has made an outstanding contribution to mankind worldwide.
Whereas the mission defines the scope of a business or business unit and the goals define its strategic performance dimensions, its business unit competencies determine the means for achieving success.
The significance of strengthening and developing each individual store is huge, because this is crucial for the company as a whole and it derive its future.