Mariotti & Glackin (2013) provide that development of marketing strategy and competitive advantage is from the "Four P's". The "Four P's" include product, price, promotion, and place. This paper further outlines each of the "Four P's". Mariotti& Glackin (2013) recommend continually referring to the mission statement and vision statement while developing the marketing strategy. This reference helps to build the marketing strategy and form the core competency for the business. The first part of the business plan, the mission and vision statements, are stated below:
This marketing plan lays the foundations on which to build a solid and successful entry and entail a marketing campaign promoting core brand attributes and aligning them with our target market. To keep the plan on track specific objectives have been created to guide all strategic decisions. The objectives are divided into marketing and financial objectives
Recently, we have been doing a lot of advertising activities. We have a Facebook page to connect the pet owners, and also we had a billboard on the highway. We are still having advertising on radio, newspapers, and coupons are given out all the times. In additional, we open some events to adopt pet, and also enhance our vision in the community. We can make sure that we have the most dynamic marketing activities in this area. Everyone knows Petsmart and Petco have franchises all over the US, so their marketing could not focus on specially spot or place. That makes us to the leader in marketing in this area.
On the other hand, the nature of a cat is to roam, causing them to lack structured discipline. Despite this you may be able to train a small percentage of cats, to do simple tricks, but it would be difficult and they may not comply for long.
Omega Paw has segmented its market into three divisions. 5% of the cat owners are new or first time owners while 80% of the owners are experienced. The rest of the 15% are segmented in the “gray zone” where owners keep their pets outdoors and therefore only spend on food. Omega Paw should focus its marketing in the first two segments as those owners are likely to research and browse information about the best available products for their feline friends. The 80% segment could be divided more in to smaller segments with pet owners who prefer to use basic traditional equipment versus owners who are willing to try new products to see if it matches their needs.
and society rather than listening and accepting what his family members and other people tells
There is no particular geographic segmentation for this issue, however the demographic and age characteristics can be narrowed down to people with hearing, mobility, developmental, medical and psychological disabilities (Government of Alberta, n.d.).
Pet Palace is a private business that has years of experience in providing pet supplies. Now they want to expand their business by introducing a new product called Allergy Be-Gone. Pet Palace has been working for almost 36 months on the planning of its marketing strategy and is very keen to take it up.
1. The unique business strategies of Boston Chicken acts as a differentiator to the market to obtain a competitive advantage. Boston Chicken’s business strategies are the key to achieving and sustaining this competitive advantage. Boston Chicken was going to utilize several different aspects to achieve their overall business strategy. First, they used collaboration with high quality area developers. Instead of franchising to large number of small franchisees, Boston franchises stores to large regional developers after a careful screening process. This means that the company immediately had strong area developers which are an important component for the development and marketing.
The German Shepherd is not only one of the world's most popular companion dogs, but also probably the most widely used breed for service work. The development of the German Shepherd Dog, along with a number of existing breeds, helped pioneer the modern use of dogs for service and community work that we can see today. For a breed of dog that has only been officially recognised for just over 100 years, it has made an outstanding contribution to mankind worldwide.
Caninantics’s mission is to be the leader in introducing innovative, dog food dispensing product to the market. Through close customer contact and excellent relationships, Caninantics, will meet the needs of the customers. Caninantics, LLC, is a privately-held corporation and maintains an office and a small warehouse in a mixed-use area of North Beach. Three of the four investors in the company have full operational responsibility, the co-founders, have both entrepreneurial and industry experience to brings operational management, marketing, and financial skills
- There are references to people owning poodles that go back hundreds of years. Some people
Pawsitive Pet grooming offers upscale dog owners a place where they can leave their pets while at work, and away for weekend trips or on vacation. It also offers feeding and exercising, as well as washing, grooming and low-level veterinary services. The location will be a large lot on the outskirts of a high-income residential area. Our projections include a heavy rent because of the location requirements. Customers pay by the day, by the hour, or by the month. Our assumption is that the average customer generates about Php. 50,000.00 per month.
Marketing is essential for every business, be it a small household business or a large multinational group. All businesses depend on marketing in one way or the other. Setting of goals according to entrepreneur’s visions marks the starting o f the plan. It is better to do proper research and documentation before launching a product in the market or else the results will not be according to one’s thinking. Raymond Morose is the owner of Pet Palace and has been running this business for the last 44 years (Manta, 2010). Raymond Morose is running the business with a small staff but is very clear about his goals, as he has set his goals according to SMART approach. SMART stands for specific, measurable, achievable, relevant, and time-based and
Caninantics is a company that has developed a dog food-dispensing product that offers busy pet owners with the capability of feeding dog during their absences. This product is developed because of the wide recognition of Americans love for their dogs and animals. Caninantics had developed a device known as “Pooch Pantry,” that automatically opens dog food cans and empties the contents into a dog food bowl. The device carries out this process either through a timed procedure or through mobile user initiation. As the firm seeks to reach out to a huge customer base for this product, it needs to develop an effective marketing plan. This process involves conducting marketing research to support the marketing strategy and examining customer satisfaction to create customer loyalty.