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Australia Post Executive Summary

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1. EXECUTIVE SUMMARY

The scope of this essay is to develop a strategy for improved performance in the next five years for Australia Post, by assessing the current strategy adopted by the organization and providing recommendations for improvement of the current strategy.
The current strategies employed by Australia post are:
• Building community engagement program and the launching of National Conversation.
• Investing to become a leader in e-commerce.
• Building their parcel business.
• Transforming post office.
• Embracing technology and innovation.
Australia Post is enjoying their monopoly of parcel delivery service and retail service, however their profit from those services were overwhelmed by the decline of their traditional service ,which is letter delivery (7.3% decline from …show more content…

INTRODUCTION

Australia Post is a government owned corporation which provides postal services, mainly in Australia and some in its overseas subject. It is founded in April 25th, 1809. The headquarter of the corporation is currently located in Melbourne, Australia. The corporation provides services such as delivery services,logistics and fulfillment services, retail products, financial services, direct marketing and database management services. (Wikipedia)
MISSION
”To supply postal services within Australia and between Australia and places outside Australia. While doing this, we will provide high-quality, efficient services to the community, and operate commercially and achieve a reasonable return on assets.” (auspost, about us).
VISION
“To improve the employment experience for people with disability and better connect with our customers and the community through accessibility of all our products, services and facilities.” (auspost active plan).
PRIMARY OBJECTIVE
“To provide high-quality, efficient services to the community. As much as possible, we will also generate dividends and enhance shareholder value.” (auspost vision and mission).

3. AUSTRALIA POST STRATEGIC PLAN

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