1. EXECUTIVE SUMMARY
The scope of this essay is to develop a strategy for improved performance in the next five years for Australia Post, by assessing the current strategy adopted by the organization and providing recommendations for improvement of the current strategy.
The current strategies employed by Australia post are:
• Building community engagement program and the launching of National Conversation.
• Investing to become a leader in e-commerce.
• Building their parcel business.
• Transforming post office.
• Embracing technology and innovation.
Australia Post is enjoying their monopoly of parcel delivery service and retail service, however their profit from those services were overwhelmed by the decline of their traditional service ,which is letter delivery (7.3% decline from
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INTRODUCTION
Australia Post is a government owned corporation which provides postal services, mainly in Australia and some in its overseas subject. It is founded in April 25th, 1809. The headquarter of the corporation is currently located in Melbourne, Australia. The corporation provides services such as delivery services,logistics and fulfillment services, retail products, financial services, direct marketing and database management services. (Wikipedia)
MISSION
”To supply postal services within Australia and between Australia and places outside Australia. While doing this, we will provide high-quality, efficient services to the community, and operate commercially and achieve a reasonable return on assets.” (auspost, about us).
VISION
“To improve the employment experience for people with disability and better connect with our customers and the community through accessibility of all our products, services and facilities.” (auspost active plan).
PRIMARY OBJECTIVE
“To provide high-quality, efficient services to the community. As much as possible, we will also generate dividends and enhance shareholder value.” (auspost vision and mission).
3. AUSTRALIA POST STRATEGIC PLAN
In July 2009, the Government Accountability Office (GAO) listed the budget of the United States Postal Service as “high risk” and recommended oversight from Congress and the Executive Branch. Specifically, the GAO stated that “Amid challenging economic conditions and a changing business environment, USPS is facing a deteriorating financial situation in which it does not expect to cover its expenses and financial obligations in fiscal years 2009 and 2010” (“Restructuring”, 2009, pg. 1). The GAO claimed that the mail volume in 2009 would likely decrease by about 28 billion as compared to 2008 and that the USPS would likely see declining volumes for the next five years (“Restructuring”, 2009, pg. 1). Clearly, the USPS is currently facing a
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