Australian Consumer Law Case Study

Multiple consumer protection agencies or independent bodies can assist consumers to resolve their complaints and provide advice about consumer related matters. Two of which are NSW Fair Trading and the Australian Competition and Consumer Commission (ACCC).

An offeror will have made an offer where it appears to a reasonable person in the position of the offeree that an offer was intended.

Advertisements are everywhere. They are a major part of modern day society. Whether it be a television commercial, an internet banner, or a billboard, advertisements influence people of all ages, but they affect a certain age group much more than others. Children ranging from toddlers to teenagers are exposed to thousands upon thousands of advertisements each year. Some of these advertisements are damaging to children, while others are a positive influence. Advertisements can either be used as a tool or a weapon. Food advertisements and manipulation strategies are both positive and negative, and how companies use them decides whether or not marketing to children is ethical.

Marketing to children is not a new phenomenon; however, there have been many ethical debates on its rightness; is advertising to children a gentle persuasion of the innocent or a sinister threat to our society? There’s too much as stake if we remain silent and simply assume that marketing companies have our children’s best interests at heart; the truth is they don’t. This paper will explore to implications of marketing to children and the overall effects it has on our society. I will argue that advertising to children is a social problem. In the first part of my paper I will discuss why advertising to children is ethically wrong, I will then discuss what has changed; this will be followed by a discussion as to why it is a social problem and finally, I will conclude my paper by discussing what should be done to change it. Please note this paper is written in the first person as I have children and I have a vested interest in this topic.

Yes, these advertisements are effective because they cause teens to want try these new things including food, electronics, amusement parks, etc. These same advertisements cause a huge monetary gain towards the things advertised and cause obesity due to the unhealthy food. I think they are unethical because psychologists who help advertisers are essentially helping them manipulate children to believe in the capitalistic message, when all the evidence shows that believing in that message is bad for people.

Studmaster Pty Ltd was a landlord that owned a shopping complex in Bourke Street, Melbourne. Mrs Tran operated the “Vietnamese Lunch Box” outlet in the food court. She had little ability to speak or read English, which the representatives for Studmaster knew about. Studmaster proposed a three year renewal of her lease at $48,000 per annum plus GST for the first year and CPI increments in the second and third years.

The Australian Competition and Consumer Commission (ACCC) is an administer of the competition and Consumer Act (CCA) which is to prevent collusion among the firms and to prevent the individual firm which break the market equilibrium with their market power. Well competitive market would deliver efficiency costs, faster innovation, prevention of unduly concentrated markets, business freedom, wealth distribution, and enhancement of international competitiveness. Therefore, the ACCC is playing a crucial role in Australia, and their activities can be divided into four categories; (1) the policies for anti-competitive conduct and anti-competitive practices, (2) the mergers policy, (3) the consumer protection policy, and (4) four pillars policy.

Creating the Consumer Protection Act was the most sensible way of accomplishing the goal of protecting the children from being misled or deceived. The objective of the law is to protect people; this Act was created to protect young children from any possible risks/danger that advertisements might give. The way this Act was created was with good intent, with the children’s safety in mind, and not to limit the rights of any individuals. Therefore, this limitation is clearly a rational connection to the purpose of this

Advertising is protected by the First Amendment of the United States constitution. Conversely, advertising requires less control from the First Amendment, but requires the majority of control from the government and most importantly, the Federal Trade Commission. The Federal Trade Commission controls the content and images that are being advertised to consumers that seem to be exaggerated or just plain over the top. With that being said, false advertising is one of the biggest rising issues amongst many companies, celebrities, business, and much more. False advertising is when an individual(s) attempt to betray consumers into believing they are purchasing an absolutely amazing product, when in reality, they are

Most advertisements aimed at teenagers are effective, but usually are not ethical. Most marketers have many ways of gathering information on teenagers spending habits and what is most important to teens. With this information they’re able to create advertisements that will appeal to most teens and create profit. Many people argue that some or most of these ads aren’t ethical because they will create a problem or insecurity and then give the solution to that problem in the form of their product.

Slater&Gordon is an Australian consumer law firm. It provides wide range of services in personal injury and general law areas. In 2012 Slater&Gordon started its expansion to United Kingdom market by acquiring local law firms, and successfully increased its market share. In 2013-2014 company continued its acquisition program in Australia and UK, demonstrating stable growth in revenue and earnings per share. In 2014 only 56% of its revenue were coming from Australian market, when the remaining 44% are generated in UK. Presently, Slater&Gordon is concentrating on improving its efficiency by integration and consolidation of its practises and growth of its presence on international market.

Children are easily influenced, and this can be taken advantage of in the commercial industry. Thy have the desire to fit in and do what is considered “cool”. Many people believe that people use this desire to their own benefit in order to create profit. While it’s true children are easily manipulated by commercials, these commercials and be beneficial to the child's development. Commercials can be used to bring good ideas and good life skills to children that will lead them to being a successful adults. Commercials aimed at children are ethical because they can reinforce positive behaviors and good ideals. This is shown through articles, press and reports.

The article https://makewealthhistory.org/2011/10/26/the-trouble-with-advertising-2/ touches on the topic of commercials; techniques they use and how that affects us and which the author specifically writes “advertising circumvents our thought processes and subtly encourages further debt, selfishness, and a cavalier attitude to the environment”. I think that this is a reliable source because the author holds strong opinions on the topic- covering both ends of the spectrum; the pros and the cons of advertising. Although this article is written by an American, New Zealanders can still relate it to the situation here in New Zealand as

This essay will analyse the Consumer Rights Act 2015 (‘CRA 2015’) as it is a significant element of the government’s reform of consumer law in the UK. The Act has been lauded as an immense upheaval of consumer law due to the integration of eight existing pieces of legislation into one. The complicated regulations regarding goods and services that consumers and businesses struggle to comprehend will no longer apply under the Act.

Companies are continuously in search of innovative marketing techniques by encouragingly establishing individuals to purchase their advertised products. As intelligent as marketing companies are, they are indeed aware of the fact that adults are more likely to watch an advertisement and detect why they should or should not purchase such product. In such instances where the company cannot reach the focus of an adult, parent, or parental figure, marketers will target young children and teens in their advertising campaigns. Advertising campaigns targeting the youth have significantly impacted the ethical consideration in the children’s market through media, ethics, as well as food advertising to children.