Australian Contract Law 2011: The Legal Effects of Representations in Brochures by Advertising Companies

2554 Words10 Pages
Abstract This paper highlights the legal effects of representations in brochures by advertising companies according to the Australian contract law 2011. It highlights key issues in a brochure-depicting holiday in Australia. The paper categorizes the statements from the brochure as representations, conditions and warranties in accordance with the principles of contract law. The paper further details the potential deceptive information from the brochure to customers and discusses the brochure deceptive information advertisement and false representations of facts. In addition, the paper outlines legislation regulating advertising, unlawful sales techniques and limitation clauses using the guidelines of the contract law. Introduction Holidays to Australia are depicted to be luxurious and enjoyable but some advertising companies use brochures that are misleading and perpetually misinterpreted by the public. Some advertising companies provide information in their brochures that exaggerate the holiday destinations which are partaken to be tactics in bait advertising which is contrary to the consumer act of 2011. The Australian Consumer Law put in place in 2011 replacing the Trade Practices Act was to protect consumers getting into contracts with the advertising company in cases of contract breaches. The brochure in the study issues information relating to Hilton Sydney hotel in Sydney having the state of art equipment to attract travellers visiting the city. Representations,

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