Introduction
The aim of this report is to investigate how cultural diversity is represented on free-to-air TV and compare this with survey results and research on Australian society.
Procedure
Websites like the Australian Bureau of Statistics were used to find information about Australian society. A survey was conducted with 20 people aged 18 to 45+ to find out if cultural diversity is represented well on Australian free to air TV. Approximately 10 hours of Australian programs and advertisements on various free-to-air TV channels were watched. Australian television programs are set in different categories such as Soaps and Dramas, Television commercials, Reality Television, SBS and commercials in between the shows breaks.
Analysis of
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19 of the survey participants believe that reality shows such as MasterChef and My Kitchen Rules show cultural diversity well in Australia. These reality television shows demonstrate cultural diversity as individuals from Australia come together to showcase their culture through their cooking and presentation skills. Whilst watching MasterChef there were multiple people from diverse cultures such as; Greek, Indian, Asian and Ukrainian. Cultural diversity can also be seen in My Kitchen Rules as this year they welcomed their first Lebanese contestants and there are also contestants with backgrounds that are; Italian, Anglo Indian, Cantonese and Vietnamese. The shows also represent cultural diversity through their judges such as in MasterChef there is Gary Mehigan and Matt Preston who are British and George Calombaris who is Greek. In My Kitchen Rules, there are multiple judges such as Manu Feildel who is French and Colin Fassnidge who is Irish. The judge George Calombaris also believes that Masterchef is a good example of cultural diversity and stated in an interview with Australian Good Food and Travel Guide “Food brings us all together, it’s a diverse multicultural boiling pot of flavours, colour and religions. I try and bring this through my cooking, but MasterChef typifies this. It is Australian, it is Muslim, it is Italian, it is everything and that’s why our show is loved around the world” . An …show more content…
A study was conducted in 2013 by Ebiquity which analyzed 4,459 ads, from more than 900 brands and 318 different product categories. It was found that 76% of the people who starred in TV ads aired were white, 9% were Asian, 5% were African, 3 % were Indian and 2% were Middle Eastern, Latino and Pacific Islander and less than 1% were Aboriginal. According to Aaron Rigby the director of Ebiquity Asia Pacific “We have generations of Australians today who do not identify with the "White Australian" stereotype featured in over three quarters of television commercials”. Despite most advertisements not showing an accurate representation of cultural diversity in Australia, some advertisements display it well. A television commercial that displays cultural diversity well is Change our Tune, from Australia Post. This commercial showcases a variety of cultures including; Indian, Polynesian, Asian, Caucasian, Aboriginal and African. All individuals from these diverse cultures come together to enjoy football, this shows that Australia is a welcoming and accepting nation. Another such commercial is Spring Lamb 2016 which demonstrates people from different backgrounds, shapes and sizes coming together to enjoy lamb. These commercials are excellent examples of how other commercials should portray Australia however not enough commercials are providing an accurate representation of Australian cultural
Australia has been a culturally diverse society since long before white settlement. The indigenous people had many different cultures, languages and customs, even members of the First Fleet came from a number of culturally significant backgrounds. Diversity in Australia took large strides 67 years ago with the beginning of the Snowy River Scheme which promoted skilled immigrants to come here and work, because as a nation just after World War II we lacked the manpower and knowledge to complete such a large and complicated project.
I have tried. The only local program I could praise is Wildside” ( Cited in the Sydney Morning Herald, David Dale). So whilst there are many Australians concerned over this issue there are so many more that do not see the affect the American TV culture is having on Australian television and its identity, the distinction between what is inside and outside Australian culture is slipping away.
The introduction of television was greeted with great excitement by most Australians in the 1950s, but some of society was opposed against the idea of televisions. This was because some people believed that television would allow “Australia to become over-run by American culture, thus threatening the development of the Australian identity.” (Wiliam, S, 2016). The amount of American shows that were broadcast in Australia at the time would have given people these views about Australian culture. “Eventually, many of our British cultural legacies would give way to new American ideals.” (Wiliam, S. 2016). Some of the people thought that the American influence would impact “Australia's ability to carve out its own national identity.” (Wiliam, S. 2016). Other people of the time that were opposed to the idea of televisions believed that the content on televisions was superficial and unsophisticated and contained no educational or cultural benefits.(Wiliam, S, 2016) This left people concerned that television would encourage people to become less active in the
The advancement of television throughout the 60’s and into the modern day carried with it influences directly from the countries of origin. Popular television shows contained aspects of the cultures where they were made, American culture was thoroughly embedded in programmes such as the 1990s sitcom “Friends”, and the culture of the United Kingdom would arise in otherwise irrelevant media such as the 1960’s-present science fiction “Doctor Who”. These subtle aspects- whilst the norm for the countries of origin- were obvious and glaringly different to the culture of Australia. Due to the popularity of foreign television programmes, Australians- particularly youths- began to adopt the cultural themes portrayed within them. Many popular television programmes from the 1980’s to the 1990’s came directly from American
This research will only concentrate on the extent of Americanisation in Australia through the influence on television and the film industry as the aspect of Americanisation covers a wide range from fashion to language. To fully understand the topic of the hypothesis, proper exploration of the definitions of ‘identity’ and ‘culture’ are of relevance. ‘Identity’ and ‘culture’ play an integral role in what an Australian represents as well as how the world views Australians. The meaning of ‘identity’ can be summarized as; ‘The collective aspect of the set of
Current Prime Minister of Australia, Malcolm Turnbull says, “Our national identity is defined by a common commitment to Australian civic values of democracy, the rule of law, respect for the rights of individual men and women, a healthy scepticism for authority and a deep intuitive sense of a fair go.” With the recent rise of motion picture, Australian film creators have implemented in stereotypes that convey national identity in the quest to answer, “What does it mean to be Australian?”
their culture. Television over the years has molded the minds of its viewers – young and
Culture is the shared beliefs, customs, practices, way of life and languages of a group or community of people. Cultural diversity refers to the differences between these. Australia is made up of many interconnected, culturally diverse societies and as our country grows, so does our cultural diversity. Our primary health care system is riddled with conflict based upon religion, ethnicity, culture and beliefs. All people from all cultures have the same potential for health and disease but it is the social determinants of health that shape the inequities within the Australian health care system.
Diversity in media has been a topic of concerns for years now. The diversity across all areas of media has seen significant change from that of the 50’s and 60’s. Comparatively, media representation has seen somewhat of a golden age in regards to diversity. Unfortunately, despite the progress we have made as a nation, we still have a ways to go in regards to properly diversifying our various forms of media. There are a few ways in which we can begin to diversify the how media is produced and well as how it is viewed. The media will need to get away from the status quo, media needs to portray a collective view and finally proper education and insight into the mindset of the target audience will help diversify the media.
Studying the trends in regards to portrayals of minorities in media, in television and programming in relation to the impact portrayals have on viewers ' attitudes and beliefs, serves two main purposes: (1) it is important to understand the degree of how minorities are depicted so that changes, if needed, can occur; and (2) there is a need to determine if the portrayals of minorities on television exacerbate racial stereotypes (Mastro, 2000).
The popular culture particularly visual media affects our opions and attitude towards race and racial minorities group. our assumptions about race and racial minorities are both successeded and reflected in the streotypes presented by the visual media. i strongly believe in the George Gebners scientific examintaiton of televison that how we perceive ourselves and how we view those around us are affected by what we see on television. Visual media has such a heavy impact on us that even though they present a grossly distorted picture of the real world. people tend to accept more readily than reality itslef. the popular culture deals with symbolic realm of social life, the image which it creates, represents
Australia is both the smallest and oldest continent in the world, and it is the only country that is also a continent. [1] It is an island located between the Indian Ocean and the South Pacific, just south of Indonesia and Papua New Guinea. At 2,941,299 square miles, Australia is the sixth-largest country in the world and only about 150,000 square miles (about the size of Montana) smaller than the continental United States. Its interior land is a flat and sparsely populated desert, but as you move outward the climate changes to grassland, subtropical, tropical, and even temperate in the southeastern region. [1] While more than 70% of Australia is arid, the rest includes a variety of rich environments including flood plains,
Television is regarded as a significant source of information that plays an influential role in formulating an individuals social reality. As a tool that conveys the simulations of every day life it “may become a part of our social experience and serve as a basis for social judgements such as racial attitudes and ethnic stereotypes” (Fujoka, 52). Stereotypes are explained as widely held beliefs about a particular person or group. Research shows that “television images of minority groups might affect minority members’ self-concept and racial awareness” (Fujoka, 54). The portrayal of minorities on television were deemed by minority groups as a conception of socially existing beliefs toward their racial group. As such, television may have perhaps
The media has always played a pivotal role in providing information regarding anything that’s happening around in the world. However, the Australian media seems to have lacked at various aspects when it comes to matters regarding the representation of the Indigenous Australia. The Australian media has always managed to focus on the amazing wilderness that surrounds Indigenous Australia but rarely has there been any detailed curiosity relating to their culture and history. Aboriginal History is being completely overshadowed by ‘the mainstream Australia’ and its landscape. Not only their history but their voices are not heard through media very often as well. Along with that, racial stereotype is another big problem resulting in poor media representation of Aborigines. With the population as low as 1%, many Australians may go through their entire life without knowing anything about Aboriginal Australians, let alone meeting one. So, their knowledge about Aboriginals completely depends upon the media representation. They still only get their information about the Indigenous Australia through the media. Therefore, it would be seemed best that the media show an honest picture of what is life for an Aboriginal Australian.
According to the presentations and reports made by the presentations from The Resource Media (2012), TV presentation involves a variety of areas, namely; drama, spoken language, news presentation and advertisement presentations in general. Ideally, many individuals relate to different areas of TV presentation. This develops the idea that the culture of different age groups and communities around the world plays a significant role in the proximity of the content recognized in these institutions Haran, Kitzinger, McNeil & O’Riordan (2008). Additionally, according to these presentations, the age and cultural proximity of these audiences varies from the preferences of the individuals in terms of local productions to international products Haran, Kitzinger, McNeil & O’Riordan (2008). Therefore, these presentations surmount to the idea that different age groups have their unique viewing habits and motive that play a key role in identifying the characteristics of the content presented in the media (Cited in Craig & Deretchin, Eds.).