Australian Domestic Market : Qantas Group

In the local region, Qantas managed to outweigh its competitor by gaining a toll of 65% compared to its competitor. Evidently this shows Qantas is the number one preferred airlines compared to other competitor airlines like Virgin, Tiger Airways and Emirates airlines. However the situation is not the same in South East Asian region as Qantas only managed to obtain about 15% of market share compared to likes of Air Asia who leads the market share with 60% in this region. Conversely, this is not a concern for the airlines as the airlines managed to generate revenue of 5 billion dollars, with a predicted passenger growth of 4.9% which is equivalent to 2.9 billion passengers by 2034.

The main focus of this report is to identify the legal classification, the characteristics, the life cycle stage of Qantas and one internal and external stakeholder that is affected by the activates of Qantas. The legal classification describes that Qantas is a public company and has changed its legal classification in the growth and maturity stages of the business life cycle. The characteristics of Qantas talks about the company's industrial classification and sector classification. The business life cycle is explained and gives reason why Qantas is in the renewal stage of post maturity. There is also description of one internal and external

Qantas is Australia’s largest domestic and international airline. Although Qantas is primarily a passenger airline, air freight is also an integral part of its core business. Other Qantas operations include catering, tourism and E-commerce devoted to transport and travel. In order to have an effective business and operations process, a company, like Qantas must be aware of the influences that can affect it. By being aware of the influences it enables the business to make decision and choices that can get the most out of each influence, by doing this it can assist the business in its endeavours for success.

Rivalry among industry competitors has caused attention to be focused on tariff levels. Airfare prices were at an all time low in 2009. This suggested a strong competitive rivalry based on price differentiation. This price differentiation will cause a dramatic loss in revenue if these prices continue to drop and this would lead to a reduced competitiveness. In an effort to safeguard revenue and reduce expenditure, Qantas has developed a strategy to deal with a change in the external competitive environment. .

Qantas’ financial performance has been very successful in recent years with the business recovering strongly from GFC and a large decrease in revenue to ear 377 million in 2010. The effective financial performance has been the result of effective profitability, liquidity, efficiency, return on capital, good solvency and growth including the establishment of a new airline (jet star).

Qantas capitalized on by increasing its domestic share of the market from 55% to approximately 80%. Qantas management had effectively filled the gap left by Ansett by moving planes from the depressed international routes to the company’s expanded domestic market and by leasing planes from overseas to expand its aircraft fleet by

Global strategy plays a vital role in strengthening organisations such as Qantas (Hill & Jones, 2010). Through the use of integration and global standardisation Qantas will be able to enhance its operations and increase its aviation market share. These strategies will enhance Qantas’ consumer base, whilst improving customer service outcomes. The implementation of these strategies will enable superior quality service delivery and improved performance against rivals in the aviation industry.

Flight Centre describes itself as a global discount flight specialist. Taking into consideration the relative size of the Australian and international operations as well as the availability of information on global environment and competitive factors, for this analysis, it is more appropriate to consider the Flight Centre’s industry environment as “The Australian international and domestic airline

These main business objectives help the airline to focus on deliver quality services of the customers. Qantas main business is passengers transports and it is the world’s second oldest airlines. Qantas group operates approx 5600 flights in a weak in 59 cities of regional areas. Internationally, the group operates around 970 flights (Qantas-630 and Jetstar-340) in 44 counties 182 destinations. Moreover, through operations the group focused on five key elements that are right aircraft or right

Qantas and

In 2011, Qantas suffered complications from inside and outside the brand. Several job cuts and structural changes, their focus on returns to stock holders and not its responsibilities to the share - holders all added to their external issues. The external issues that rose were the increase of new competitors, changes in consumer decision making, the high demand of customers for lower rates and better quality. Lastly, Australians began their international travels with other international brands. 2016 has proven to be a turnaround year for Qantas relying largely on the lowered prices of oil and the falling Australian currency. Qantas recovered from a $2.8 billion loss in 2014 to a net profit of $688 million within six months. The turnaround has been described as “one of the most remarkable in history”

As other airlines started to launch a new class between the business and the economic, Qantas should start pointing on the same objective, and that will accomplish a lot of customers’ wishes, which will help Qantas to achieve their business success

From the given data by International Air Transport Association in 2009 Qantas airline service was the world’s 11th largest airways in the field of Revenue passenger. Qantas is the budget fares airway that operates the Jetstar Asia in Based in Singapore. The Qantas airline group employed a successful strategy between Jetstar and Qantas. Its low cost airline service plays an effective role to make it significant growth over the recent decades. The growth is increasing for the international expansion of the Qantas airways. The growth of the business can also come from Australian market share with the help of low cost service. The Qantas airline mainly operates on international business market. The business has introduced as the significant transformation in the field of business market. The company has improved its performance of the segment of about $171. The improvement of the business strategy of Qantas is the main motto to make the profit. Qantas maintains over $3 billion cash and $400m in liquidity position. The company has expanded its business in Asia through the Jetstar airline. This is world’s one of the low cost carrier in the Asia Pacific region. Jetstar airways maintain the main shareholders partner with the advancement of low cost

Qantas is the largest domestic and international airline of Australia. It was registered originally as Queensland and Northern Territory Aerial Services Limited (QANTAS). It is one of the strongest brands of Australia and world’s leading longest distance airline. The main business of Qantas group is transportation of customer using two complimentary brands QANTAS and JET STAR. Qantas is also the part of one world alliance. Qantas is one of the second oldest airlines which connect Australia to 81 destinations to 40 other countries worldwide. Qantas and its subsidiaries carry more than 30 million passengers per year to their destinations.

The new Qantas-Emirates agreement that commenced in April 2013 had a significant impact on both airlines as there were substantial benefits that were now offered to both airlines customers. The new partnership gave Qantas’ customers access to Emirates’ vast network in Europe, the Middle East and North Africa while Emirates customers benefit from gaining access to Qantas’ unmatched Australian domestic and regional network. Meanwhile both airlines customers also enjoy the benefit from the premium products now offered such as new world-wide lounges, enhanced products in terms of seats, meals and inflight entertainment as well as frequent flyer programs. The new agreement also gives both airlines significant advantage in network over its competitors between Australia and Europe.