Australian Domestic Market : Qantas Group

1438 WordsAug 30, 20146 Pages
Contents Introduction and Overview of the Australian Domestic Market Financial Performance within the Qantas Group Qantas Group strategies Qantas in the Australian Domestic Market Australian Domestic Competition from Virgin and Tiger Conclusion References Introduction and Overview of the Australian Domestic Market The purpose of this report is to analyse the Qantas Group Annual Report for 2013 with a focus on the role of Qantas in the Australian domestic market. While analysing the Qantas Group Annual Report for 2013, it will become clear as to why the Qantas Group results have been impacted by the competition from Virgin and Tiger. Financial Performance within the Qantas Group For the financial year that ended on the 30th of June 2013, the Qantas Group reported an underlying profit before tax of $192 million, which translates to a statutory profit before tax of $17 million and a post tax statutory profit of $6 million respectively. The development of the Qantas Group’s strategies set for 2012 and 2013 progressed in seemingly tactical ways, despite a challenging backdrop in both the domestic markets and international markets with stellar high fuel prices across the globe and an excess of capacity in Australia concerning domestic low cost and full service carriers. The international market also faced and continues to face over capacity When discussing within the realms of the domestic market, importantly Qantas Domestic was profitable
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