Based on the case provide to us that was put together by Ingrid Bonn, School of Business, Bond University. A report was prepared that will enable the company to analyze its current position in the market and help ensure that they start to further grow and capture the entire Australian market.
Because Woolworths and Coles generally have homogenous products, they rely on a heavy use of advertising, in order to avoid competitive pricing with each other. Oligopolies tend to avoid competitive pricing at all costs, as the worst case scenario of this is a price war, which generally cannot be escaped, resulting in one survivor, who goes on to become the monopolist.
Arnott’s is an organisation within the Australian food industry that comes under the food processing/manufacturing sector. In Australia, Arnott 's is the largest producer of biscuits and the second-largest supplier of snack food.
Coles is an Australian Supermarket chain owned by Wesfarmers. It is a retailer of food, liquor and convince in Australia. There are more than 102,000 team members across all brands including Coles express, 1st choice liquor superstore, Coles and Bi-Lo supermarkets, liquor land, vintage cellars and spirit hotels.
The telecommunications coverage in rural and regional areas in Australia has monopolistic characteristics. Telstra has a competitive advantage over Optus with 99.3% coverage of the population compared to Optus with a 98.5%, this is equivalent to an estimated 192,000 more potential customers. Although Telstra has this competitive advantage they claim that the revenue received from their rural base stations does not cover the cost of development and maintenance.3.
LOBLAWS is a Canadian grocery retailer founded in 1919. This company introduced a new concept of shopping for the Canadian market, because they adopted the self-service and cash-and-carry methodic from German retailers. In 1990 the company did a survey in Canada and found out, that man people are interested in “green” products. Green means that the products more environment friendly and sustainable. Because LOBLAWS has over 400 corporate brands they have to introduce new products very carefully to the market, to not cannibalize their own products. So the problem is when they introduce their green products (light bulb, bathroom tissues and cereals), what marketing strategy they should use. Part of it is to find the right retail price, which a customer is willing to pay and also generates a high margin for LOBLAWS. The managers of LOBLAWS decided to introduce a green version of this products, because these 3 goods generate 20% of the income. If they don’t introduce this products, LOBLAWS will loose market share at the total market, with their corporate brands. They also will not be able to continue their constant growing.
On the 12th of September a review was conducted on the Optus home page. The purpose of this website is to provide mobile Phone, broadband internet, home phone & TV entertainment packages to customers. The base or home page URL for this website is www.optus.com.au, this is the page the review has been conducted on. The main language of the website is English
Aldi have most of its product made in Australia and many of its house-brand products are produced by well-known brand manufacturers. Aldi focuses on its own brands to remain independent, enabling it to avoid the high marketing costs often associated with national brands and to set its own price, product and quality policies. Minimising costs at all levels in the value chain is the key to Aldi’s business strategy. Marketing is another area where Aldi saves costs. Aldi has no marketing department and its marketing budget is about 0.3 percent of the total revenue. Advertising is minimal, relying on catalogues, local press advertising and Web updates. It focuses on
Coles Myer Limited (CML) and Woolworths Limited (WOW) are two major Australian companies with extensive retail interest and listed on the Australian Stock Exchange. They are Australian public companies which operate a number of retail chains.
Coles Supermarkets Australia Pty Ltd, trading as Coles, is an Australian supermarket chain owned by Wesfarmers.Coles provides fresh food, groceries, general merchandise, liquor, fuel and financial services to more than 21 million customers on average each week through its store network and online platform. Coles is constantly exploring and investing in important environmental projects and partnerships to reduce environmental impacts. Coles is constantly improving efficiencies within their supply chain, reducing greenhouse gas emissions across their businesses, and focusing on waste reduction and recycling. Coles measures and reports their emissions, energy use and waste on a regular basis, and seek out ways to minimize the impact of their operations on the environment .Coles also contributes to many charities and organization to give back to the society. Coles
Telstra has a long history in Australia, starting together with Australia Post as an administration division, the Postmaster-General 's Department. Telstra is now completely privatized and has been going through a change to become more client oriented under its late CEO, David Thodey. New CEO Andy Penn is required to expand the attention on development in universal markets. The central government 's National Broadband Network (NBN) is making changes in the business and will see the organization logically offer its copper and HFC systems to NBN Co.
Optus is an Australian leader in integrated telecommunications, delivering cutting-edge communications, information technology and entertainment services. In 2001 SingTel became the parent
Started from 1997, SingTel lost its monopoly and compensated $1.5 billion by Singaporean Government (Borsuk, 2002). In order to increase its market shares, SingTel involved actively in expanding its market in Singapore and also in another country. Thus, SingTel acquired Optus which was one of the leaders of Australia telecommunication industry from Cable & Wireless in 2001. In 2012, it also acquired mobile advertising technology company, Amobee for $ 321 million (Chua,