Australian Wine Industry

4525 Words Sep 3rd, 2009 19 Pages
Executive Summary

Table of Content

Executive Summary2
Table of Content2
Introduction2
1.0 Environmental analysis2
1.1 Macro - environment factors2
1.1.1 Demography2
1.1.2 Economic conditions2
1.1.3 Social and cultural trends2
1.1.4 Political and legal forces2
1.1.5 Technology2
1.2 Key driving forces affecting the industry2
1.2.1 Natural advantages2
1.2.2 Human advantages2
1.2.3 Technology advantage2
2.0 Micro-economics environmental analysis2
2.1 Porter's Five Forces Analysis2
2.1.1 The intensity of rivalry among competing firms - high2
2.1.2 The threat of new entrants - HIGH2
2.1.4 The bargaining power of suppliers - low2
2.1.5 The bargaining power of customers - high2
2.2 Opportunities & threat2
2.2.1 opportunities2
2.2.2 Threats2
3.0
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1.1.4 Political and legal forces
The Australian wine industry has set a target to be the world's most influential and profitable wine producer in the Year 2025. It is supported by government in terms of providing a positive investment climate and facilitation infrastructure.

Taxation
- Certainty in the retention of the current taxation level and structure for wine and brandy
- Review the method for valuing trading stock, particularly the maturation of wine stocks geared to premium wine production
- Maintain the current vineyard depreciation provisions
- Vary other taxation provisions which inhibit growth or prejudice quality.

Facilitation
- Maintain support for industry research and development
- Enhance support for wine export promotion
- Upgrade Government contributions to training and to strategic data collection
- Continue the commitment to industry's pro market self regulation
- Adopt appropriate water access and pricing policies.

1.1.5 Technology

Technology is of vital importance to Australia wine industry. It can help to improve productivity, economic of scale, efficiency and quality of products. In addition, the industry is also strongly committed to environmentally friendly production. At present, Australia is a world leader in innovative technology which ensures cost competitive-high quality grape and wine production.

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