This essay aims to provide more information in regards to the differences between the Australian and Japanese cultures, as well as fundamental insights into Japanese business etiquette and highlight important steps for effective communication when making business in a foreign country. As the Australian entrepreneur and owner of ‘The Aromatic Condiment Shop’ Emily is looking to expand her business deals in Japan it is paramount to make a favourable first impression and understand key points to better navigate cultural differences and grow her business.
Cultural differences according to Adler "involves the integrated and maintained system of socially acquired values, beliefs, and rules of conduct which impact the range of accepted behaviors distinguishable from one societal group to another". (Adler, N. J. (1997). International dimensions of organizational behavior (3rd ed.). Cincinnati, OH: Shout-Western College Publishing)
Cross-cultural communication involves an understanding of how people from different cultures speak, communicate, and perceive the world around them. This type of communication has become fundamental to companies as well as entrepreneurs looking to grow their business, in addition to being fundamental as the workplace has become more diverse. In this line is important to highligh the concept of high- and low-context culture.
According to Edward T. Hall: A high-context (HC) communication or message is one in which most of the information is either in the