Authenticity In Today's Society

Stuart Hall defines identity as an ‘already accomplished fact, which the new cultural practices then represent’. We should think instead of ‘identity as a ‘production’ which is never complete, always in process, and always constituted within, not outside, representation’ (Hall 1994 p.392). An individual’s sense of belonging to a particular group, thinking, feelings and behaviour can also be referred to as identity. One’s cultural image can construct identity; such features as hair, skin tone and height. History shapes our identity.

It is commonly viewed that consumption is a very natural human process, which in fact we humans don’t see as a problem. The reality of consumption is simple; marketing that is leading towards destruction. This whole matter of consumption would not exist if it were not for prestige. With this process of consumption beginning to continue, the human race is becoming closer and closer to non-existence. The human race has just evolved into a world where individuals believe, or pretend, that the Earth's resources are infinite and that they will never be destroyed. That is where they make a vital mistake.

Like mentioned in the reading, “The depiction of nature in advertising disconnects and estranges us from what is valued, and we attempt to reconnect through products, creating a circular consumption.” Moreover, the media is the

In Walker Percy’s, “The Loss of the Creature”, Percy argues that individuals are not capable of having authentic experiences due to his idea of double deprivation, in the sense that experiences are prepackaged for the consumer and are also subject to spoliation. Also that individuals associate objects with a term in which makes that object subject to symbolic complex. Where it is not impossible but simply rare to see an individual capable of having an authentic experience. He also explains to the reader how most experiences one encounters are packaged for them, in which the individual cannot have an authentic experience. Furthermore, he explains how some experiences are also a victim of spoliation as well, in the sense that not only are individuals incapable of having authentic experiences but they are spoiled as well. Whereas one has in a sense lost their sovereignty due to not being able to formulate authentic experiences without

A famous writer for the New Yorker, Malcolm Gladwell has written an article, “The Science of Shopping”, which is based on Paco Underhill’s study of retail anthropology. The intention of a retail store is obvious- that is to attract customers and convince them to perchance as much as they can. There is so much knowledge that we can study, such that how the environment affects people’s thinking. These are tiny details that we don’t usually think about. The reason of how Paco Underhill success is because he notices these details. Details determine success or failure. Paco Undnerhill—a talent and passion environmental psychologist, provides us a new point of view of the science of displaying products,

“Being authentic means something like living in accordance with one’s own unique values and ideals,” but it is greater than simply being oneself, it is “resisting the imposition of the values and ideals of others” (Pierce 441) as well. Therefore, authenticity is also neglecting to succumb to the beliefs of others to stay true to one’s own beliefs. However, this does not mean that authenticity is static, “an individual should engage in a process of constructing his personhood…. His task in life becomes searching for his true personhood” (381). Personhood should be a journey of finding oneself, figuring out who one is and what one believes in. The act of evolving is part of the discovery, but when “their acts are guided by other people’s ideas of who they should be” (379) it leads to inauthenticity because the change is made solely to fit in. All in all, authenticity is based heavily on truth, because “[it]

As this draws in his readers, it also sets the mood and tone for the rest of the article. The readers are now thinking about the times that they might have altered an image or anything along those lines. Lovelock then gives up a comparison of the definition in the 18th century and 21th century. Locklock then uses the words “be yourself” and “be real” to get readers engaging in the common day language. This is quite unique way to get the reader to see how the world has changed the way they see themselves. The tone that is set is more sympathetic, yet quite reflective. Locklock uses the idea of being authentic as a start to get into the deeper things that lie within the social media and television

Based on Percy's “loss of the creature”, one experience I have has that was not “authentic” would when I went to Yellowstone for a few weeks in the summer. It would be deemed as authentic because [there are trails, signs, and advertisements present in the park. This case flows the same trend as Percy states in the piece, when he speaks of how the Grand Canyon is not an authentic experience for visitors today. It is possible for someone to have an authentic experience of Yellowstone. It is quite easy to go backpacking through the wilderness, where there are few trails and no park rangers. In this way someone can experience what the area was before it became a national park; where there are natural herds of deer and elk, packs of wolfs, thousands

For generations, Americans has been brainwashed by the media to believe that what is displayed on television is the ideal perception of what real beauty have manipulated American citizens of what style looks like. Furthermore, with their many brainwashing strategies, that means more and more consumers spending beyond their budget. Our perspectives have been heavily influenced by what they believe is nice, but can we afford it all? With unrealistic combination of goods in store, plazas, and mall, consuming has become a bad behavior of some. In support of my argument of the “Overspending”, author Gladwell’s article “The Science of Shopping” also argues that stores adjust to fit the needs and wants of the shopper are evidently presented. With that being said, we have no idea when we are being manipulated into unrealistic shopping behavior that is influenced by the way the advertisement is presented in visual sight. Author Gladwell gets a “retail anthropologist” and “urban geographer” named Paco Underhill to give breakdown points of how he helps brand name stores influence consumers into persuasion of buying more. However, most of us fall short of that discipline, while being persuaded to overspend during our store visits.

Authenticity holds intrinsic value. The process of destroying something to then later recreate it removes its authenticity and in turn, its intrinsic value. In his essay, Faking Nature, Robert Elliot argues that the recreation of natural landscapes after human destruction strips nature of its value. Rather than disrupting and restoring landscapes, Elliot emphasizes the priority should be preserving it.

As we are constantly exposed to mass media and popular culture in our modern society, the insidious nature of consumerism has allowed it to penetrate into every aspect of our lives, dictating our very beliefs, values and wants. Nearly every individual in our society subconsciously conforms to the shallow and superficial mindset that characterises our consumerist culture. This idea is highlighted by the following texts; the poem “Enter without so much as knocking” by Bruce Dawe, an extract from the sermon “The Religion of Consumerism” delivered by Peter House, the poem “Breakthrough” by Bruce Dawe, and the

Disclosure vs Anonymity can be a real struggle for some people. Disclosing something deep down inside of them that they never told a soul can be hard. It is also a struggle for the counselor to get that person to disclose that part of them. There may also fear rejection, judgment, or breach of confidentiality from the others in the group. It will be a tough job for the counselor, however if the counselor takes the time to sit down with that person and ask them what are their fears? What is holding them back from disclosing that part of them? Etc. I believe the counselor will be able to get a better understanding of what is going on with that person and he/she may feel comfortable talking about it. Authenticity vs Guardedness is my favorite

A ‘commodity sign’ invests symbolic meaning in products or services as a signifier with an image as signified. In recent times, consumer culture is driven by our desire for superfluous wants, causing the production and consumption of commodity signs to become more specialised according to the notion of capital. Capitalism is characterised by economies that are based on open markets and the ethos of individuality over community. French Sociologist Pierre Bourdieu (Distinction 1984) introduced the schema of subcultural capital, which ‘confers status on its owner in the eyes of the relevant beholder’ (Thorton, 2006: 100). Therefore people have the idea that they can buy subcultural capital, as it is seen as self-revealing, in order to impress people or become someone else (Frith, 1996: 5). Thus advertising was developed as a strategy in generating demand in a contemporary consumer culture. Mass marketing has split the unity of signifiers and signified into a language of appearances and images of which we realise as either visible, physical connections or indirect connotations to that which they represent.

The ‘Dove Evolution’ advertisement is a perfect example of postmodernism advertising and complements the above discussion of hyper reality. The advertisement presents the full process in creating a billboard worthy advertisement. Firstly, the segment provides a behind-the-scenes look at how the model is, essentially ‘created’, and shows the audience how the ‘original’ image becomes the final product, unlike modernist advertisements which just presents an already final and ‘beautiful’ product. Emphasis on the use of photo-shop illustrates how technology has become a tool in modern day advertising and highlights Baudrillard’s (1994) view that the people of today live in an ‘unreal’ and fake world. Filming and disseminating this process “allows us to live without the illusions that modernity dangled before us” (Hart pg 9) The background classical music that has been slightly distorted illustrates Hart’s (2004) belief that “Postmodernism takes what it likes from high culture (classical music) and puts it to work in popular culture (advertising)” (Pg 8, Hart, 2004), further illustrating the idea that postmodernism involves removing “things out of their contexts, fragmenting them…and, well, playing with them” (pg 8, Hart, 2004). The final cut shows the billboard up, without showing the process of how that image came to be, reiterating Mills (1956) argument that the public would be unable to tell that it is a hyper-real image. This advertisement exemplifies Harvey’s (1990)

Consumerism and the effects of branding affect people’s lives. Branding allows consumers to easily identify which products are made by which companies. Yet, the brands create more of an influence on consumer’s lifestyles and in the end decide what kind of consumer that person is. Branding creates a blurred divide in our society. Consumers who are ore likely to purchase the branded products that are associated with better quality and higher prices are put into their own category bucket versus the consumers who choose the cheaper priced products that are made with less quality. When it comes to deciding who you are based off of the products and brands that you associate yourself with, it creates a capital divide in our society. Consumers than associate brands with personal feelings based upon whether or not they associate themselves with those brands. Lives of consumers are heavily influenced. Their lives are worse off when they feel the need to ‘keep up’ with brands in order to feel as if they are portraying themselves in the best light. In a way, this is similar to how all of branding began with livestock. Consumers want to physically brand themselves with specific brands by wearing logos and identifying with a brand. They might not be burning the brands directly onto their skin but they are burning the brands onto their clothes and burning holes in their wallets to keep up with society standards about brands.