Authenticity Within Hospitality Industry

A brand is a powerful tool, especially in the hotel industry where services are intangible. Many hotels of the 21st century have made branding one of their top most priority with the realisation that hotel branding helps to set them apart from their competitors and create a firm customer base. Branding creates brand recognition, brand preference, increase customer satisfaction and most importantly, customer loyalty.

Aggreeing with a tour company may get a lot of visitors to hotel. Also, there is always one another hotel around one known hotel. This lucky one could gain recognition by partnering with a neighboring attraction. In today's technology, consumers are able to book their hotels by reading feedbacks and evaluating prices online. The success of a hotel often depends on how it uses key factors like customer service, advertising, cost control and product differentiation. Customer service is an significant part of the hotel experience for customers. Hotel service starts from the front-desk worker serves, as the gatekeeper of the hotel. This employee provides the customer’s first and last impression. They should create a warm and welcoming atmosphere while they meet their customers. There may be problematic situations during their stay. In that case, from gatekeeper to hotel manager, who is responsible with their comfort will need to listen carefully and understand what the problem is and then handle the situation. Thus, hotels achieve a critical success factor by ensuring the staff is knowledgeable, polite and capable of solving any conflicts that may arise at that point. Providing quality service also includes remembering the names with

Physical evidence includes everything tangible like Hyatt’s furniture in the rooms to brochures and business cards to employees. As service cannot be touched customers need some tangible things to get prove about the place they staying in. They evaluation starts first of all from some advertisements or official Hyatt web page. Then it comes to the location. Hyatt Regency Birmingham is in the city centre, so it good for them. That people highly appraises that they can easily get there as well as they can easily get wherever they need from the hotel, it is close to ICC and NIA and has bridge to Symphony hall, what a lot of customers find really important. Hyatt Regency hotels have their recognizable logo, that you cam see from different locations of the city as Hyatt Regency hotels usually are extremely high. According to the expedia web page, many guests find that there is excellent standard rooms and cleanliness, even though some of them say, it could be more modern. Nevertheless staff in the hotel always is very pleasant and welcoming. Employee satisfaction and guest satisfaction are clearly related, because if employee is not satisfied, he cannot give service a customer. So employees play a significant role in the business operation and are undividable part of the service and product. If we look to the Hyatt we would see the things that attract people

The Hospitality Industry has been regarded as one of the “most fascinating, fun, and stimulating industries in which to work” (Walker, 2016, p. 4). This is evident within special events which are “recognized as unique moments in time with ceremony and ritual to satisfy specific needs” (Walker, 2016, p. 310). Special events fall into four separate categories: mega events, association, corporate, and social functions. Out of these four separate classifications over 80% of the event market is corporate events which allows for a variety of advancement opportunities within corporate event management (Walker, 2016, p. 311). While this profession is both satisfying and rewarding it has been ranked as one of the most stressful careers

Hotel is a diverse workplace, that means it will bring different people all work together. People have different ethnic backgrounds and cultures work with each other into a productive group. Diversity in a company provides different perspectives in decision making, and have more client base. Furthermore, the best hospitality organizations have a quality culture, and a great leader in hospitality always focus on seeking the best way to creating an equitable work environment for employees, which combining professional workplace from a range of culture and different backgrounds can work together by welcoming. Diverse teams in the hotel industry by pulling all the culture element together, business success become unavoidable.

The hospitality and leisure industry hug a variety of sectors and businesses across hotels, restaurants and restaurants, travel and tourism, gaming, sport and leisure. The sector is reliant on the consumer confidence and business sentiment and is facing rising pressure to deliver innovation, value and quality. Hospitality is that business that helps people to feel welcome, relaxed and to enjoy themselves. It is all about customer service and providing the best quality and experience possible for the customers. (Discover Hospitality, 2012)

The understanding, learning, feeling and then drawing a conclusion is the main key to achieve the best results in your business. As everybody in the team first has to eat, see, hear and experience what a hotel has to offer and has in order to understand where you are actually working, what is the product you are offering and what can you do about it. Only then, after knowing its disadvantages and advantages, you can start offering the service to your

The vision/mission behind the Good Hotel concept is to maintain its identity as a “hotel with a conscience” – encompassing a positive attitude, environmental sensitive, and philanthropy. The intent of the vision is to inspire the “good in us all”. (Pearce, 2012, p. 10-1, 10-2)

As a growing American hotel company, establishing a permanent place in local and national markets is our primary goal, and we wish to become nationally and internationally renowned as a business and tourist destination within the next 5 years. Our main mission is to provide high quality accommodations, and associated amenities and services at competitive prices to our targeted markets. Our basic business objectives are reflected in everything that we do, which is to contribute to the enrichment of the quality of lives for

With more tourist taking huge interest in cultural and indigenous/ aboriginal tourism, many places are trying to stage authenticity. Staged authenticity is when a host community take something such as a person, place or thing and recreate it into something that can reflect the traditional values and customs of the locals. In a simpler term, it means the staging of local culture to create the impression of authenticity for a tourist

Delicate consideration of factors pertaining to the internal and external environment, are a necessity in executing Hyatt’s ultimate goal of “being the preferred brand”. Internal and external environments are factors that may be within or beyond the control of the firm. Theses factors influence the direction, action, structure, and internal process of an organization. The operating, industry, and remote environments are sub-environments that are associated to a firm’s environment (Pearce and Robinson, 2013). Its associates, guests, and owners through its presence in each community it is located in impact Hyatt’s environments.

This paper is designed for exploring the reasons for the success of Four Seasons Hotels and Resorts in Paris (Four Seasons). Four Seasons Hotels and Resorts is Canadian based international leading operator of midsized luxury hotels. Four Seasons has enabled guests to maximize the value of their time with providing high-quality and truly personalized service. Four Seasons was able to succeed with their unique strategy of dealing with cultural differences, unique corporate culture, and strategy of human

Having been in the hospitality business for more than 25 years, the Kimpton Hotels Corporation is a national and global company, which had been widely recognized all over as an industry leader in the boutique brand hotel with a tradition of innovative hospitality. According to the Kimpton Hotel Corporation, “Our mission is to be the best-loved hotel and restaurant company by our employees, guests, owners, and communities and to genuinely support our co-workers, provide heartfelt care and comfort for our guests, and deliver superior financial returns to our investors.” Being immensely focused on this mission, the hotel’s primary goal is to be the most preferred boutique hotel brand in the industry.

The Hospitality Industry is an industry that relies greatly on the Experience Economy. Today, receiving the product is no longer satisfactory to customers, and they need more than just the product, and that is where the Experience Economy comes into play. In this paper, the Experience Economy will be discussed and described. The discussion includes facts such as the introduction of the Experience Economy by Pine and Gilmore. In addition, an analysis on the impact that the Experience Economy has had on the Hospitality Industry will addressed, incorporating key concepts such as modern management, soft skills, and emotional experience.

The organization has explicitly kept this advantageous environment over other organizations by improving its service capacity. Additionally, the organization ensures that it stays ahead of its rivals by engaging in research and development that focuses on luxury products and markets analysis. The Ritz-Carlton hotel uses data from its research to predict the future of the industry; therefore able to dictate what and how the market will trend in the foreseeable future. Another factor that keeps the organization’s advantage over its rivals is that while rivals tend to become a hotel brand in the industry, Ritz-Carlton has rather position itself to be a leader and lifestyle brand that constantly develop new properties and ensure that customers live the culture of the hotel. The final factor that has kept the advantage of the organization intact is the culture of trust that exists between the management and employees. The leadership of the hotel lives and communicates the organization’s value to its employees who in turn satisfy customers in a way that they often anticipate a return visit. These are some of the reasons that the Ritz-Carlton hotel continued advantageous environment over its rivals has persisted in the hotel and resort industry (Reiss,